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7 tips to rock with dynamic remarketing on Facebook

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presentation from Dubai PPC meetup, 25-09-2016 @ Media One Hotel, Dubai

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7 tips to rock with dynamic remarketing on Facebook

  1. 1. LUKAS KREJCA @ DUBAI PPC MEETUP 7 TIPS TO ROCK WITH DYNAMIC REMARKETING ON FACEBOOK
  2. 2. “You need to start to be successful”
  3. 3. How it works PLACE PIXEL ON WEBSITE CREATE PRODUCT CATALOG CREATE AD TEMPLATERUN THE CAMPAIGN
  4. 4. How it works USER VISITED YOUR WEBSITE LEFT WITHOUT PURCHASE HE WILL SEE VISITED PRODUCTS ON FACEBOOK HE WILL GO BACK AND BUY
  5. 5. How does it look on Facebook?
  6. 6. How does it look on Instagram?
  7. 7. Step-By-Step lukaskrejca.com/dynamic-remarketing-on-facebook-step-by-step/
  8. 8. “Send as much as possible in Facebook Pixel”
  9. 9. Why? = custom audiences = lookalike audiences
  10. 10. What to send in Facebook pixel?  product / purchase value  product name  brand  category  margin  customer detail (“advanced matching”)  anything you want
  11. 11. How to use it?
  12. 12. How to use it?
  13. 13. How to create a custom audience? FACEBOOK ADS MANAGER AUDIENCES CREATE CUSTOM AUDIENCE WEBSITE TRAFFIC
  14. 14. “Test different time-segments”
  15. 15. Test different time-segments VIEWED CATEGORY 0-1 DAY 2-4 DAYS VIEWED PRODUCT DETAIL 0-1 DAY 2-3 DAYS 4-7 DAYS ADDED TO CART 0-5 DAYS
  16. 16. Warning = be aware of low traffic = you might prefer to start with unsgemented campaign and segment it after you see some performance
  17. 17. “Don't bother your own customers!”
  18. 18. This is what you do
  19. 19. This is what you don't do
  20. 20. “Exclude your remarketing audience from prospecting”
  21. 21. I don't want to compete with myself = create audience of users who are being targeted by your remarketing = exclude this audience from all of your acquisition campaign
  22. 22. “Use DPA for up-sell and cross-sell”
  23. 23. Dynamic Up-Sell = to increase order value = based on what user viewed  Related products  Premium brands  High-margin products
  24. 24. Dynamic Cross-Sell = to generate another purchase = based on what user bought  Related products  Accessories
  25. 25. “Use DPA for acquisition”
  26. 26. Make your prospecting dynamic = show products from your catalog to new users based on standard targeting options = at this moment only through API
  27. 27. UAE Fashion Shop case-study PROSPECTING FEED WITH LANDING PAGE ON CATEGORY ROI HUNTER: DPA FOR NEW CUSTOMERS, LOOKALIKE TARGETING oCPM BIDDING AUTOMATIC RULES MANAGE BUDGETS http://bit.ly/uaefs-dpa
  28. 28. “Image is the most important part of your FB creative. Give it more love.”
  29. 29. Ugly product ad
  30. 30. Lovely product ad
  31. 31. Ugly carousel ad
  32. 32. Lovely carousel ad
  33. 33. MyShoe had 22 % increase in ROI http://bit.ly/shoe-dpa
  34. 34. Let's stay in touch @lukaskrejca @roihuntercom www.roihunter.com/blog www.lukaskrejca.com

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