Conference OMGcommerce 2013 http://omgcommerce.me/

1. Lorem Commerce Best Practises
Mobile Solution
Lorem ipsum
Luka Abrus
Five Minutes CEO

2. About Five Minutes
• We design and develop top notch mobile apps for leading
mobile platforms
• full-time employees
• Offices in Zagreb, Osijek and New York
• Privately owned, founded in 2007.
• Platforms we master:

3. Mobile apps expertise
m-Commerce: Konzum, Allianz, Adore Me, Netthandelen…

4. Tablet sales in
will exceed
the current PC
sales.

5. Trend #1: Couch Commerce
Online shoppers use
their tablets more
often while sitting in
their living room.
Source: Monetate

6. Trend #2: Social Commerce
• Buy where you connect and connect
where you buy
• Social commerce connects social
media and commerce to enable
consumers to shop with their friends.
• Shoppers can access friends’
recommendations at any time.

7. Mobile payment habits (1/3)
Prosper Mobile Insights: 81% of smartphone users have done
product research via smartphone.
Source: Big Commerce

8. Mobile payment habits (2/3)
Source: Big Commerce

9. Mobile payment habits (3/3)
Source: Big Commerce

10. benefits of mobile commerce
Mobile Web (HTML5) + Mobile Apps (iOS, Android)
1. Wider consumer audience reach
2. Convenience – couch commerce
3. Localization – “near me” deals, offers, discounts
4. Accessibility – anywhere and anytime
5. Personalization - tailor made offers and products

11. Mobile commerce success factors
Development process
for great mobile shopping experience.

12. Success Factor #1: UX Design
• Simplicity of service vs. highly interactive apps
• Point, click, tap, swipe, wave, speak...
• Use rapid prototyping and user oriented design
– Focus group tests, concept validation
– Measure usage statistics
• Think about simplicity of usage
– Prioritise ways of interaction
• Cross-channel UX design principles
– Consistent, optimized, continuous

13. Success Factor #1: UX Design
Sketching Storyboard prototyping
Paper Prototyping Wireframes

14. Success Factor #2: UI Design
• Implement visual appeal
– Color coding, icon usage and
branding
• Seamless cross device shopping
experience
• Responsive design for cross-device
usability (web)
• Touch/gesture experience design
– Think big

15. Success Factor #3: Simple & Secure
• Mobile purchase flow - keep it simple
• Communicate through messages easy to understand
• Minimize user entry
– Rethink web models (e.g. registration process)
• User friendly and intuitive navigation flow
• Clutter-free app
– More controls and content makes it harder to keep the
interface simple

16. Success Factor #4: Add-on value
• Build applications for more than just shopping
• Entertaining, useful and informative applications lead
users to shopping
• Allow users to try out your products and service

17. Case #1: m-Konzum (1/3)
Project objective:
• Enable smooth shopping experience with minimum number
of clicks/actions until purchase
• Present and organize large inventory
• Integrate various modules in one consistent experience
(loyalty, shop locator, cart, promotions, etc.)
Method:
• Prototypes and user tests, wireframes
• iPhone, iPad, Android, Blackberry apps as combination of
HTML5 and native code

18. Case #1: m-Konzum
Wireframes

19. Case #1: m-Konzum

20. Case #2: Adore Me (1/4)
Project objective
• Purchase luxury lingerie on
iPhone
• Personalized showroom
Method:
• Consumer behaviour
research
• product lines
• female consumer profiles Consumer profile descriptions
• different experiences board in our office

21. Case #2: Adore Me (2/4)
Catalogue browsing - sketches

22. Case #2: Adore Me (3/4)
Adding to cart - sketches

23. Case #2: Adore Me (4/4)
Mobile purchase flow - wireframes

24. Case #3: Cosmetics mobile webshop
Project objective:
• Introducing mobile shop
• Easiest checkout as possible
• Introducing “guest checkout”
option (no registration
required)
Method:
• Detailed checkout flow Checkout flowchart
understanding and analysis
• User stories, personas and flow

25. Case #3: Cosmetics mobile webshop
Checkout Flows - wireframes

26. m-Commerce Best practise worldwide #1
Pizza Hut earned $7 million in sales in their first year with
iPhone ordering app.
Source: Dallas Biz Journal

27. m-Commerce Best practise worldwide
Starbucks is averaging 1M transactions a week, a ten-fold
increase year-over-year since launching “My Rewards” mobile
payment system in January 2011.
Source: MSN Money

28. m-Commerce Best practise worldwide
US-based online grocer Peapod.com launched in October 2012
over 100 QR-code based “virtual stores” at train stations in
major cities.
Source: PRNewswire

29. Thinking about mobile commerce?
Friday, 09:30
ShoutEm m-commerce platform

30. Contact
Luka Abrus gsm +385 99 8153811
Five Minutes Ltd, CEO mail luka.abrus@fiveminutes.eu
skype luka.abrus
twitter twitter.com/lukrecije
web http://www.fiveminutes.eu