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NRF 2010: Quanto vale o que você vende?

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Apresentação com informações e análises sobre tendências do varejo global apresentadas durante a 99a Convenção Anual da National Retail Federation, em Nova Iorque, em janeiro de 2010.

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NRF 2010: Quanto vale o que você vende?

  1. 1. quanto vale o que você vende? Luiz Alberto Marinho
  2. 2. Retail Sales - USA Dezembro 2009: + 3,2% Dezembro 2008: - 9,8%
  3. 3. Shoppings Dezembro 2009: + 1,8% Dezembro 2008: - 5,6% Fonte: ICSC
  4. 4. EUA: no 2º semestre de 2009, 800 mil empregos foram perdidos. Entre dezembro de 1999 e 2009 o país somou mais 30 milhões de habitantes. E apenas mais 400 mil empregados.
  5. 5. “Generation Recession will make less and save more forever” Newsweek (18/1/10)
  6. 6. Luxo Saks: + 9,9% Nordstrom: + 7,4% Neiman Marcus: + 4,9%
  7. 7. Duas soluções: Eficiência Valor
  8. 8. Mais Eficiência
  9. 9. Em 2008, cerca de 30% dos varejistas americanos fizeram ao menos 40% das vendas com preços promocionais. Em 2009 este percentual caiu para 15%. Fonte: Retail Horizons, NRF
  10. 10. Fonte: Retail Horizons, NRF
  11. 11. Onde buscar informações sobre os clientes? 61% na loja 49% no website
  12. 12. Fonte: Retail Horizons, NRF
  13. 13. Fonte: Retail Horizons, NRF
  14. 14. Brasil: Vendas x Logística
  15. 15. Mais Valor
  16. 16. Qualidade Preço Inovação
  17. 17. Uniqlo “Luxo será simplicidade. Pureza no design, beleza e conforto para todos. Qualidade para as pessoas. O básico é a linguagem comum. O futuro está aqui”.
  18. 18. Experiências personalizadas
  19. 19. Serviço
  20. 20. Zappos oferece USD 2,000 a todos os funcionários que pedirem demissão
  21. 21. Experiências escapistas
  22. 22. Experiências humanizadas
  23. 23. Quem não é o maior, tem que ser o mais bacana.
  24. 24. Brasil é a Bola da Vez
  25. 25. Mais Competição
  26. 26. Preço Baixo ou Preço Justo?
  27. 27. “Nós temos somente 2 fontes de vantagem competitiva: 1. A capacidade de aprender mais sobre nossos clientes, mais rápido que nossos concorrentes. 2. A capacidade de transformar esse conhecimento em ações, mais rápido que nossos concorrentes.”
  28. 28. Consumidor no Centro
  29. 29. blogdomarinho.com.br

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