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Digital Transformation - Change is about you - ClickSummit 2014

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Presentation done at Clicksummit 2014 on the topic of digital acceleration and transformation from an organizational perspective.

Published in: Marketing

Digital Transformation - Change is about you - ClickSummit 2014

  1. 1. Change is about you The “It’s not me, it’s YOU” syndrome” A rant by a guy in NYC
  2. 2. Who are you talking to?Me! The City The Company The Job
  3. 3. Who are you talking to?Me! People (Marketing) Videogames Selfies
  4. 4. What are we talking about today?The Topic Digital Transformation A corporate spiritual journey to self acceptance!
  5. 5. The Consumer has changedContext Internet users per 100 inhabitants Source: International Telecommunications Union Insert redundant and obvious slide about new consumer habits that everyone has seen 1000x times.
  6. 6. Media has changedContext
  7. 7. The Workforce has changedContext
  8. 8. Agencies have changedContext
  9. 9. Are big companies changing?Context Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.
  10. 10. Are big companies changing?Context Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.
  11. 11. Are big companies changing?Context Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved. Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.
  12. 12. Are big companies changing?Context Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.
  13. 13. Are big companies changing?Context Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.
  14. 14. But are we aiming at the right solutions?Where to start? “Urgh, my agency doesn’t deliver” “My boss doesn’t get it!” “My employees don’t get it!”
  15. 15. Start by accepting reality.Where to start?
  16. 16. Change happens within.Where to start? Who owns…? Skillsets Strategies Technology Leadership YOU
  17. 17. Change happens within.Where to start? Externalizing wouldn’t be a problem… IF! There was knowledge retention Work Market wasn’t so volatile Frameworks were in place Success was questioned
  18. 18. Let’s take it from here!Where to start? What should I be discussing? Who should be in the discussion? When do I start?
  19. 19. Starting the right conversationWhat should I be discussing? How is “success” changing? Culture Enablers Success What are the tools in place to achieve success? People How is the culture enabling transformation? Who are my key stakeholders?
  20. 20. What does success look like?What should I be discussing? • What is the data telling us about it? • How granular are you being? • How much do you actually know? • How much are you questioning your own metrics? • What is the beat of your drum?
  21. 21. Embracing the Silo • Organizational Silos won’t disappear overnight • Complaining about them won’t make them better • Leveraging how can they work better for the overall good • It’s not about the silos but the PEOPLE in the silos • It’s not about the roles but about the SKILLS. What should I be discussing?
  22. 22. How to use my current structure?What should I be discussing? Inspiration: Holocracy
  23. 23. How to use my current structure?What should I be discussing? Inspiration: TED Talk Link: http://www.ted.com/talks/yves_morieux_as_work_gets_more_complex_6_rules_to_simplify
  24. 24. Creating the “Who” Change is about the WHO more than the WHAT • Hiring the transformation catalyst • Chasing the Energy • Bring expertise in! • BUT it need the Top Management behind it! Who should be in the discussion?
  25. 25. Creating the “Who” Bring the right partners to the discussion • Agencies (AFTER you find your key catalyst) • Departments in the organization (it’s not just about Marketing) • Top/Middle/Lower Management (all contribute, it’s the same for everyone) Who should be in the discussion?
  26. 26. Push for Answers! Just start! Beta Mindset Evolving Structures Delivering on Business (Transition Phases) When do I Start?
  27. 27. Push for Answers!When do I Start? Change at the fringe of the organization Plan ahead… but don’t stick to the plan!
  28. 28. What can I do on Monday? Ask the tough questions! Find common minded folks Inspire transformation but focus on the business Deliver better (example of electricity vs steam) When do I Start?
  29. 29. It’s all about you. In the end, take accountability. Regardless of where you sit in the Organization, you have to bring change. It is, in the end, all about you, not the others. Bye!
  30. 30. It’s all about you.Bye! Thanks! Any questions? @l_spencer Spencer.luis@gmail.com

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