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Advertising & games by IAB UK

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From IABUK: This book, compiled by the IAB Games Steering Group - a committee of senior gaming experts - is an introduction to the games advertising planning and buying process. Whether you’re looking to run your fi rst campaign using games or you’ve run many before, this book will help you engage with consumers using what has arguably already become the world’s most exciting entertainment medium.

Published in: Entertainment & Humor
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