1.
1
JAPONISMO
PRESS KIT
2020
The number 1 media in Spanish about Japan

2.
Japonismo.com
Number 1 website
about Japan in
Spanish, because
we have the best
content
Qualified & highly
segmented
audience: people
thinking about
visiting Japan
Engaged
community (web &
social networks) that
keeps growing
2
WHY JAPONISMO

3.
Japonismo.com
I
3
“…Japonismo is
the leading web
portal about
Japan in
Spanish”
Spanish News Agency Europa Press,
October 2018

4.
Japonismo.com
Since September 2019,
Japonismo is a proud member
of the Spanish Chamber of
Commerce in Japan
4
JAPONISMO’S COMMITMENT WITH JAPAN

5.
Japonismo.com
Anaya, one of the
biggest publishers in
Spanish language,
asked us to create an
all color book with
our own photos
mixing tourism and
local food, from
Hokkaido to Okinawa.
5
WE PUBLISHED A
BOOK
The book was
published on February
2020 and the first day,
it was the top seller on
Amazon’s “travel
guides” category

6.
Japonismo.com 6
SECOND MOST READ
TRAVEL BLOG IN SPAIN
According to the number 1 Spanish
newspaper El País
January 2018

7.
Japonismo.com 7
WE OFFER THE BEST OF
BOTH WORLDS
We combine the long-lasting content,
impact, professionalism and
trustworthiness of
TRADITIONAL MEDIA
With the innovation, leadership,
engagement and inspirational skills of
TRAVEL INFLUENCERS

8.
Japonismo.com
10 million
page views
per year
2
page views per
session
More than 4
minutes
session duration
8
DATA ENDORSEMENT
2.1 million
unique users

9.
Japonismo.com 9
STRONG
SOCIAL MEDIA
PRESENCE (as of March 2020)
86,457
72,015
55,184
9,130
Japonismo.com

10.
Japonismo.com
We plan our trips
to inspire
people to travel
to Japan
PLANNING
We share our trip
in real time
engaging
intensively with
our community
REAL TIME
We take
thousands of
photographs
and shoot
several hours of
videos
VISUAL CONTENT
We publish an
average of 15-20
posts per trip +
5-10 videos
(depending on
visits)
WRITTEN CONTENT
10
FOUR STEPS
TO OUR TRIPS

11.
Japonismo.com
I
11
EXAMPLE: FIVE DAY
EHIME TRIP
80 Instagram stories in real time
530,000 impressions in total
1,686 high-quality photographs

12.
Japonismo.com 12
OUR ACTIVE
AUDIENCE
Avrg. age 18 to 54
44,5% 55,5%
39%
38.7%
20%
2.3%
Spain
LATAM *
Japan **
USA
* Mexico, Argentina, Chile, Colombia, Peru, Venezuela, Ecuador, Uruguay…
** Spanish speaking readers from all over the world during their trips to
Japan.

13.
Japonismo.com
OUR READERS COME FROM
ALL OVER THE WORLD
USA
2,3%
Mexico
14,3%
75
80
13
Colombia
3%
Japan
20%
Spain
39%
Chile
4.1%
Argentina
7.5%

14.
Japonismo.com
Gifu/Ishikawa Fam
Trip
Traditional art fam trip
100 Instagram stories
1 million impressions
1 video (25 minutes)
10 articles
Collaboration with Gifu and
Ishikawa prefectures
14
SUCCESS STORIES
Ehime Press Trip
Participation in Cycling
Shimanami 2018
80 Instagram stories
+500,000 impressions
15 in-depth articles
Collaboration with JETRO
Tohoku Fam Trip
+200 Instagram stories
+ 1 million impressions
+20 articles published
Collaboration with
Fukushima, Akita,
Yamagata and Niigata
prefectures
Shikoku Fam Trip
15 articles published
4 videos created (more
planned)
Collaboration with Shin
Nihon Tourist, Kagawa and
Kochi prefectures and Ozu
city

15.
Japonismo.com
JNTO Spain
Content
Creation of 5 articles
about travelling with
kids, Japanese food,
festivals and more for
JNTO Spain’s website
15
SUCCESS STORIES
Kinki District
Transport Bureau
Content
3 Sponsored posts about
Osaka (Tadao Ando,
Sakai knives and Nintoku
kofun)
25 Manga
Barcelona
3 Presentations about
Japanese culture during
the biggest expo about
manga, anime and
Japanese culture in
Spain
FITUR and Tokyo
5 presentations about
Tokyo during Madrid’s
tourism fair (FITUR), in the
official Tokyo stand
Collaboration with Tokyo
Tourism Office

16.
Japonismo.com
We work with
like-minded brands
to engage with our
community and
promote Japan
travel and related
services and
products.
16
OTHER SUCCESS
STORIES

17.
Japonismo.com
I
17
If you want the best content in
Spanish about Japan and the
biggest Spanish-speaking audience,
trust Japonismo as your partner

18.
Japonismo.com
I
18
WHAT WE OFFER
White label content creation
Social media campaigns (with a
strong focus on Instagram
Stories)
Photography
Display Advertising (multiple
placements)
Sponsored posts

19.
Japonismo.com
I
19
CONTACT
Laura Tomas-Avellana
Master Degree in Society and Culture in East Asia
BA in Translation and Interpreting (English and
Japanese).
laura@japonismo.com
Luis Rodriguez-Gomez
Master Degree in Contemporary Japanese
Culture.
Master Degree in Telecommunication
Engineering.
luis@japonismo.com
All photos in this press kit have been taken by
Japonismo