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Il mercato editoriale dei libri in Italia (2010) - Economia&Gestione Imprese Editoriali - AA 2010-11 - Lez.03 - Luisa Capelli

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Il mercato editoriale dei libri in Italia (2010) - Economia&Gestione Imprese Editoriali - AA 2010-11 - Lez.03 - Luisa Capelli

  1. 1. Mercato editoriale di libri in Italia Fatturato (inclusa scolastica): 3,4 miliardi di euro nel 2009 (-4,3% sul 2008) 1.600 = case editrici presenti diffusamente (7.000 attive) 36.000 = addetti del settore (38.000 nel 2008) 58.000 titoli pubblicati (58.829 nel 2008) 213 milioni di copie (-12% sul 2007) 3.600 copie = tiratura media x titolo (3.980 nel 2008) luisa capelli, 2010 Fonte: AIE e Istat
  2. 2. Fonte: AIE luisa capelli, 2010
  3. 3. Un confronto provocatorio? Le lotterie pubbliche hanno realizzato una raccolta, nel 2008, di 47,5 miliardi Più di 13 volte il fatturato dell'editoria libraria il 5% dei consumi delle famiglie va nel gioco luisa capelli, 2010 Fonte: Censis e Min. Finanze
  4. 4. 6 grandi gruppi editoriali si dividono circa il 70% del fatturato complessivo = 2,4 miliardi altri 50 rappresentano circa il 23% = 800 milioni Tutti gli altri si dividono i restanti 200 milioni luisa capelli, 2010 Fonte: AIE e Istat
  5. 5. Fatturato editoria libraria 2008 Gruppo Mondadori Gruppo RCS Gruppo GEMS Gruppo De Agostini Gruppo Giunti Gruppo Feltrinelli Altri (50) Altri (migliaia) 6 gruppi editoriali da soli circa il 70% del mercato luisa capelli, 2010 Fonte: AIE e Istat
  6. 6. GRUPPO MONDADORI principali azionisti: Fininvest = 50,1%, Mondadori 8%, Silchester International Investors Ltd. = 10%, Tweedy Browne Company LLC = 5% libri periodici quotidiani radio Mondadori Panorama Einaudi, EL Radio 101 Chi Il Giornale Ciak Einaudi Ragazzi Comunità, Ricciardi Cosmopolitan Sperling & Kupfer Donna Moderna Frassinelli, Piemme Focus Mondadori Scuola, distribuzione Grazia Elemond Scuola & Azienda, Men’s Health Einaudi Scuola, vendita Top Girl Signorelli, Tv Sorrisi e Canzoni Mondadori Franchising Ville e Giardini Mursia Scuola, Mondolibri Le Monnier, Electa Bol.it e altri Minerva Italica, Juvenilia, Poseidonia società collegate o partecipate: Concessionarie Harlequin Mondadori pubblicità Leonardo Arte Electa Bruno Mondadori Mondadori pubblicità luisa capelli, 2010 Fonte: sito Mondadori
  7. 7. GRUPPO MEDIASET azionisti principali: Fininvest = 39%, mercato = 43%, altri 18% luisa capelli, 2010 Fonte: sito Mediaset, 28.09.2009
  8. 8. RCS MEDIAGROUP azionisti principali del patto di sindacato (65%): Mediobanca = 21%, Fiat = 16%, Italmobiliare = 12, Della Valle = 8%, Fondiaria = 8%, Pirelli = 8%, Intesa = 8% luisa capelli, 2010 Fonte: sito Rcs, 28.09.2009
  9. 9. RCS quotidiani RCS periodici QUOTIDIANI NAZIONALI RCS libri Oggi, Visto Novella 2000, Astra Corriere della Sera La Gazzetta dello Sport OK – La salute prima di tutto City (free press quotidiana) Corriere della Sera Magazine Urban (free press mensile) Domenica Quiz Rizzoli Corriere Enigmistica Bompiani Quiz Mese Fabbri Amica, Io Donna QUOTIDIANI LOCALI Bur Io e il mio bambino Corriere… Sonzogno Donna&Mamma Sansoni Insieme, Style, Il Mondo La Nuova Italia L’Europeo, Max INTERNET Adelphi Brava Casa Corriere della Sera.it Marsilio Casamica La Gazzetta dello Sport.it, Archinto Case da Abitare Classifieds, Skira Abitare, Costruire IP Video, Mobile e Gaming. RL Libri Costruire Impianti Flammarion Dove Case, Dove Rizzoli Interntional I viaggi del Sole ALTRO Universe Y&S – Yacht & Sail RCS Sport (“Giro d’Italia" ecc.) La Esfera de los Golf Digest Libros Io cucino A Esfera dos Livros luisa capelli, 2010 Fonte: sito Rcs, 28.09.2009
  10. 10. GRUPPO EDITORIALE MAURI SPAGNOL azionisti principali: Messaggerie Italiane = 74%, famiglia Spagnol = 23%, Andrea Micheli = 3% case editrici case editrici controllate collegate distribuzione Laterza Bollati Boringhieri Chiare Lettere vendita Garzanti La Coccinella Messaggerie Libri Longanesi Messaggerie Giornali e riviste Guanda Fastbook Corbaccio distribuzione Internet Bookshop TEA vendita altri Nord Vallardi Pro Libro Salani Promedia Ponte alle Grazie R.L. Libri luisa capelli, 2010 Fonte: sito GEMS, 28.09.2009
  11. 11. GRUPPO DE AGOSTINI azionisti principali: Famiglie Boroli e Famiglie Drago luisa capelli, 2010 Fonte: sito Gruppo De Agostini, 29.09.2009
  12. 12. GRUPPO GIUNTI luisa capelli, 2010 Fonte: sito Gruppo Giunti, 29.09.2009
  13. 13. GRUPPO EFFE 2005 - HOLDING FELTRINELLI SPA azionisti principali: Carlo e Inge Feltrinelli libri Feltrinelli Editore distribuzione vendita Apogeo Promozione Feltrinelli Kowalski Promozione e Distribuzione Editoriale Urra PDE Pratiche Filosofiche Librerie Feltrinelli Edizioni Gribaudo luisa capelli, 2010 Fonte: sito Feltrinelli, agenzie di stampa
  14. 14. E nell'editoria scolastica? 9 editori detengono più del 60% del mercato dell’editoria scolastica Il Capitello Principato De Agostini Giunti Mondadori Education Zanichelli S.E.I. Pearson Paravia Bruno Mondadori RCS Libri nei fatti un “cartello” nella determinazione dei prezzi di vendita dei libri, come confermato dal pronunciamento dell’8.01.2009 dell’Autorità Garante della concorrenza e del mercato luisa capelli, 2010 Fonte: dati AIE, Senato della Repubblica
  15. 15. Nel 2009 sono stati pubblicati 159 libri al giorno di questi, circa 102 sono novità (64,3%) circa il 60% dei titoli non vende 1 copia 40 giorni = “tempo medio” di resistenza in libreria per ogni nuovo titolo (nel 2008) luisa capelli, 2010 (Fonte: dati Istat)
  16. 16. Il fatturato nei canali di vendita (2009) 1,1 miliardo = nelle librerie librerie di catena + 4,6% su 2008 librerie familiari + 0,6% GdO + 3,8% edicole +2,6% librerie on line = 101 milioni (+13,9% sul 2008) luisa capelli, 2010 (Fonte: dati AIE )
  17. 17. Nel 2008 in Italia 1.880 librerie oltre 900 = librerie di catena (erano 314 nel 2007) Mondadori (279): 27+252 in franchising Giunti-Emmelibri (171): 147+24 Ubik in franchising Feltrinelli: 98 Paoline-San Paolo: 48 Edison (37): 18+19 in franchising Coop: 24 Arion: 21 Elledici: 14 Fnac: 8 ... luisa capelli, 2010 (Fonte: dati AIE e diretti)
  18. 18. Quali titoli più venduti nel 2009? 1. La regina dei castelli di carta, Larsson, Marsilio 2. Il simbolo perduto, Brown, Mondadori 3. Uomini che odiano le donne, Larsson, Marsilio 4. La danza del gabbiano, Camilleri, Sellerio 5. La ragazza che giocava con il fuoco, Larsson, Marsilio 6. Io sono Dio, Faletti, Baldini Castoldi Dalai 7. Eclipse, Meyer, Fazi 8. Zia mame, Dennis, Adelphi 9. Venuto al mondo, Mazzantini, Mondadori 10. New Moon, Meyer, Fazi 11. Breaking down, Meyer, Fazi 12. La solitudine dei numeri primi, Giordano, Mondadori 13. L’eleganza del riccio, Burbery, e/o 14. Il giorno prima della felicità, De Luca, Feltrinelli luisa capelli, 2010 Fonte: Demoskopea
  19. 19. I più venduti nel 2009, di quali gruppi? 4 = gruppo RCS (3 Marsilio, 1 Adelphi) 3 = gruppo Mondadori (3 Mondadori) 3 = gruppo GEMS (tutti e 3 Fazi, saga di Twilight) 1 = Sellerio (Andrea Camilleri) 1 = Baldini Castoldi Dalai (Faletti) 1 = gruppo Feltrinelli (De Luca) 1 = e/o (Barbery) luisa capelli, 2010
  20. 20. Quali titoli più venduti nel 2008? 1. La solitudine dei numeri primi, Giordano, Mondadori 2. Gomorra, Saviano, Mondadori 3. Harry Potter e i doni della morte, Rowling, Salani 4. L’eleganza del riccio, Burbery, e/o 5. Il cacciatore di aquiloni, Hosseini, Piemme 6. È facile smettere di fumare se sai..., Carr, EWI 7. Uomini che odiano le donne, Larsson, Marsilio 8. Diario di scuola, Pennac, Feltrinelli 9. Mille splendidi soli, Hosseini, Piemme 10. Il campo del vasaio, Camilleri, Sellerio 11. Firmino. Avventure di un parassita, Savage, Einaudi 12. L’età del dubbio, Camilleri, Sellerio 13. Twilight, Meyer, Fazi 14. Il gioco dell’angelo, Ruiz Zafon, Mondadori 15. Breaking dawn, Meyer, Fazi luisa capelli, 2010 Fonte: dati Arianna
  21. 21. I più venduti nel 2008, di quali gruppi? 6 = gruppo Mondadori (3 Mondadori + 2 Piemme + 1 Einaudi) 2 = Sellerio (entrambi di Andrea Camilleri) 2 = Fazi (primi 2 voll. della saga di Twilight) 1 = gruppo RCS (Stieg Larsson, Marsilio) 1 = gruppo GEMS (settimo della saga di Harry Potter, Salani) 1 = gruppo Feltrinelli (Daniel Pennac) 1 = EWI (smettere di fumare… Easyway Italia) 1 = e/o (Muriel Barbery) luisa capelli, 2010

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