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“THE EBOLA DIGITAL WILDFIRE
OF MISINFORMATION”
Luis Fernandez-Luque PhD
luis.luque@norut.no @luisluque
eHealth Researcher ...
• “Patient”: Ebola Outbreak
in West Africa
• Main problem:
Communication
• Outbreak: 2014-ongoing
• Pathology: Misinformat...
3 4Medical History
1 Diagnostic
2 Next StepsTreatment
West Africa Civil WARS
"Fighting in Monrovia(10-06-2013 12-44)" by KALOU KAKA - Kalou Kaka. Licensed under
GFDL via Wikime...
"Kids at dump in Sierra Leone" by Intsamaritan - Template:Int samaritan. Licensed under
Public Domain via Wikimedia Common...
http://www.unicefstories.org/tag/erica-kochi/
Sierra Leone (ITU 2013)
44% Mobile per 100 inhabitants
Sierra Leone (ITU 201...
Author: Peter Muller, winner in the category of general news.
http://elpais.com/elpais/2015/02/12/album/1423738350_821141....
EBOLA OUTBREAK
http://www.bbc.com/news/world-africa-28755033
symptoms
NO EBOLA
FAKE CURES
3 4Medical History
1 Diagnostic
2 Next StepsTreatment
DISEASE SURVEILLANCE
http://healthmap.org/ebola/#timeline
Ebola Crisis – before the crisis
“HealthMap’s automated text-
processing algorithm has been
tracking the Ebola outbreak si...
http://kizzmyanthia.com/?cat=481
“The success of the Ebola
response is access to real-
time data“
Rajiv Shah (was the Admi...
TRACKING MOVEMENTS
Matthew Wall, "Ebola: Can big data analytics help contain its spread?”, 14 October, BBC
News, http://ww...
EBOLA RESPONSE: SMS SURVEY
http://blog.geopoll.com/ebola-research-
sierra-leone-liberia
DETECTING rumors
3 4Medical History
1 Diagnostic
2 Next StepsTreatment
treatment
http://www.bbc.com/news/world-africa-29573964
treatment
http://www.npr.org/sections/goatsandsoda/2014/10/27/357647182/the-red-cross-is-using-text-messaging-to-take-...
treatment
https://www.sfcg.org/soap-operas-about-ebola/
treatment
http://www.appsagainstebola.org/
treatment
treatment
https://www.youtube.com/watch?v=K3IPbYB1nT8
3 4Medical History
1 Diagnostic
2 Next StepsTreatment
resolution
Matthew Wall,https://internationalmedicalcorps.org/Sierra-Leone-Ebola-Treatment-Centers0
reconstructionreconstr...
EBOLA(itis)?!!
1) Which technology do we use
for the next outbreak?
1) How do we use technology
for communication?
1) Did the pilots work...
COMMUNICATION TO PREVENT
1. Empower communities to
handle health crisis
1. Empower the people to
prevent disease before
th...
THANKS!
The Ebola Digital Wildfire of Misinformation
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The Ebola Digital Wildfire of Misinformation

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Keynote delivered at Health 2.0 Europe 2015

Trust and communication are crucial elements for the control of the deadly Ebola outbreak in West Africa. In this presentation Luis will explain how social media and mobile technology has been a major element in the Ebola communication crisis. Diving into the natural "cures" for Ebola have been heavily marketed online, Luis will tackle how digital communication is a crucial part in the ongoing efforts to control the ebola outbreak in West Africa.

Published in: Health & Medicine
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The Ebola Digital Wildfire of Misinformation

  1. 1. “THE EBOLA DIGITAL WILDFIRE OF MISINFORMATION” Luis Fernandez-Luque PhD luis.luque@norut.no @luisluque eHealth Researcher at Norut.no Co-founder at Salumedia.com Health 2.0 Europe - 19th may 2015
  2. 2. • “Patient”: Ebola Outbreak in West Africa • Main problem: Communication • Outbreak: 2014-ongoing • Pathology: Misinformation EBOLA 2014: A CLINICAL CASE http://commons.wikimedia.org/wiki/File:Clipboard_01.svg
  3. 3. 3 4Medical History 1 Diagnostic 2 Next StepsTreatment
  4. 4. West Africa Civil WARS "Fighting in Monrovia(10-06-2013 12-44)" by KALOU KAKA - Kalou Kaka. Licensed under GFDL via Wikimedia Commons - http://commons.wikimedia.org/wiki/
  5. 5. "Kids at dump in Sierra Leone" by Intsamaritan - Template:Int samaritan. Licensed under Public Domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/ Sierra Leone (WHO 2008) Under-5 Mortality 276 per 1,000 Sierra Leone (WHO 2008) Under-5 Mortality 276 per 1,000
  6. 6. http://www.unicefstories.org/tag/erica-kochi/ Sierra Leone (ITU 2013) 44% Mobile per 100 inhabitants Sierra Leone (ITU 2013) 44% Mobile per 100 inhabitants
  7. 7. Author: Peter Muller, winner in the category of general news. http://elpais.com/elpais/2015/02/12/album/1423738350_821141.html#1423738350_821141_1423740270 World Press Photo 2015World Press Photo 2015
  8. 8. EBOLA OUTBREAK http://www.bbc.com/news/world-africa-28755033
  9. 9. symptoms
  10. 10. NO EBOLA
  11. 11. FAKE CURES
  12. 12. 3 4Medical History 1 Diagnostic 2 Next StepsTreatment
  13. 13. DISEASE SURVEILLANCE http://healthmap.org/ebola/#timeline
  14. 14. Ebola Crisis – before the crisis “HealthMap’s automated text- processing algorithm has been tracking the Ebola outbreak since March 14, when the Guinean news site Africaguinee.com reported “a strange fever” in the country’s Macenta prefecture “marked by anal and nasal bleeding.” Larry Greenemeier, "Smart Machines Join Humans in Tracking Africa Ebola Outbreak", Scientific American, September 24, 2014
  15. 15. http://kizzmyanthia.com/?cat=481 “The success of the Ebola response is access to real- time data“ Rajiv Shah (was the Administrator of USAID from January 7th, 2010 to February 19th, 2015) “The success of the Ebola response is access to real- time data“ Rajiv Shah (was the Administrator of USAID from January 7th, 2010 to February 19th, 2015)
  16. 16. TRACKING MOVEMENTS Matthew Wall, "Ebola: Can big data analytics help contain its spread?”, 14 October, BBC News, http://www.bbc.com/news/business-29617831 “We've never had this large-scale, anonymised mobile phone data before as a species," says Nuria Oliver, a scientific director at mobile phone company Telefonica.” BBC News
  17. 17. EBOLA RESPONSE: SMS SURVEY http://blog.geopoll.com/ebola-research- sierra-leone-liberia
  18. 18. DETECTING rumors
  19. 19. 3 4Medical History 1 Diagnostic 2 Next StepsTreatment
  20. 20. treatment http://www.bbc.com/news/world-africa-29573964
  21. 21. treatment http://www.npr.org/sections/goatsandsoda/2014/10/27/357647182/the-red-cross-is-using-text-messaging-to-take-...
  22. 22. treatment https://www.sfcg.org/soap-operas-about-ebola/
  23. 23. treatment http://www.appsagainstebola.org/
  24. 24. treatment
  25. 25. treatment https://www.youtube.com/watch?v=K3IPbYB1nT8
  26. 26. 3 4Medical History 1 Diagnostic 2 Next StepsTreatment
  27. 27. resolution Matthew Wall,https://internationalmedicalcorps.org/Sierra-Leone-Ebola-Treatment-Centers0 reconstructionreconstruction
  28. 28. EBOLA(itis)?!!
  29. 29. 1) Which technology do we use for the next outbreak? 1) How do we use technology for communication? 1) Did the pilots work? 1) What will you do better? OPEN QUESTIONS
  30. 30. COMMUNICATION TO PREVENT 1. Empower communities to handle health crisis 1. Empower the people to prevent disease before there is an outbreak 1. Invest in Trust http://www.tsunster.com/wp- content/uploads/2013/01/161947_394120137269558_165166818 4_n.jpg "the patient is the most under-used resource in healthcare” @ePatientDave
  31. 31. THANKS!

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