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The Websummit 2014: Experience and Learnings

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This was a presentation I gave after visiting the Web Summit this year.
I had a lot of fun pulling it together and discussing all the topics, predictions and future of the industry.

Published in: Technology
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The Websummit 2014: Experience and Learnings

  1. 1. BACKGROUND 4 KEY TRENDS BRANDS AND START-UPS 10 OTHER LEARNINGS / FUN FACTS CONCLUSIONS AND OPPORTUNITIES
  2. 2. BACKGROUND 4 KEY TRENDS BRANDS AND START-UPS 10 OTHER LEARNINGS / FUN FACTS CONCLUSIONS AND OPPORTUNITIES
  3. 3. THE SUMMIT IS BIG In 2011 there were 400 attendees, this year 22,000. CEO’s and start-ups. A melting pot of innovation.
  4. 4. NETWORKING IS BIG
  5. 5. GINDER, if you will…. 85% OF ATTENDEES WERE MEN EVERYDAY I HAD AT LEAST ONE DISCUSSION ON FEMINISM
  6. 6. Then there was the NIGHT SUMMIT
  7. 7. And this happened.
  8. 8. BACKGROUND 4 KEY TRENDS BRANDS AND START-UPS 10 OTHER LEARNINGS / FUN FACTS CONCLUSIONS AND OPPORTUNITIES
  9. 9. This happened.THE KEY TRENDS 1. TV IS DEAD 1. MOBILE REALLY IS THE FUTURE 1. SECURITY IS KEY 2. THE SHARING ECONOMY
  10. 10. Minecraft YT channel gets 5 mil vpm 90% internet traffic will be video by 2017 9.5 billion video ads in one month in 2012
  11. 11. MOBILE IS THE FUTURE THE FUTURE IS NOW
  12. 12. 70% Kenya GDP through mobile payments 59% mobile ads to unknown demographics Native advertising is the future of mobile MOBILE IS THE FUTURE THE FUTURE IS NOW 3x more conversation about TV shows on Facebook than Twitter. FB haven't begun to target that with native ads.
  13. 13. 7s to grab audiences attention in social Link business to broader consumer interest Natural language is the future MOBILE IS THE FUTURE THE FUTURE IS NOW
  14. 14. BRANDS NEED TO BE AWARE OF WHAT DATA THEY’RE COLLECTING
  15. 15. WHEN THE OPTIMUM BUSINESS MODEL FOR THE SHARING ECONOMY IS DISCOVERED, IT WILL BE HUGE.
  16. 16. AS CONSUMERISM DECLINES, WILL THE FUTURE OF CAR BRANDS BE CAR SHARING?
  17. 17. BACKGROUND 4 KEY TRENDS BRANDS AND START-UPS 10 OTHER LEARNINGS / FUN FACTS CONCLUSIONS AND OPPORTUNITIES
  18. 18. COCA-COLA HAVE A FOUNDERS NETWORK
  19. 19. UNILEVER HAVE THE FOUNDRY, VENTURES AND MENTORSHIP
  20. 20. BACKGROUND 4 KEY TRENDS BRANDS AND START-UPS 10 OTHER LEARNINGS / FUN FACTS CONCLUSIONS AND OPPORTUNITIES
  21. 21. 1. THE ROBOTS ARE TAKING OVER
  22. 22. Amazon destroys 3 jobs for every 1 it creates in the US Nasdaq trades can now be made in 15ms. The future is picoseconds. 1. THE ROBOTS ARE TAKING OVER
  23. 23. 2. POSITIVE SOCIETAL IMPACT - COULD BE GOOGLES NEW MANTRA
  24. 24. 3. EVERYONE IS A PETER THIEL GROUPIE (including me)
  25. 25. “The challenges against the flying car are political, not technological” “More security with less privacy invasion” 3. EVERYONE IS A PETER THIEL GROUPIE (including me)
  26. 26. 4. SUBSCRIPTION BASED BUSINESS MODELS WILL CONTINUE TO THRIVE IN THE FUTURE
  27. 27. 5. BLRT WILL CHANGE REMOTE DESIGN FEEDBACK 4EVA
  28. 28. 6. PIKTOCHART IS ALSO FUN
  29. 29. 7. DOCSTOC IS INCREDIBLE FOR START-UPS
  30. 30. 8. THE BLOCK CHAIN WILL CHANGE OWNERSHIP FOREVER
  31. 31. 9. BEYONCE HAS HER OWN MEDIA COMPANY: PARKWOOD. SHE PREFERS INSTAGRAM TO TWITTER AS PICTURES ARE MORE EMOTIVE
  32. 32. 10. BONO IS A CLEVER BUSINESSMAN “We got a lot of people who were uninterested in U2 to be mad at U2. And I would call that an improvement in the relationship”
  33. 33. BACKGROUND 4 KEY TRENDS BRANDS AND START-UPS 10 OTHER LEARNINGS / FUN FACTS CONCLUSIONS AND OPPORTUNITIES
  34. 34. TECH STILL FEELS LIKE A GOLD RUSH
  35. 35. THEY AREN’T ANSWERING PROBLEMS
  36. 36. BRANDING STILL LEAVES A LOT TO BE DESIRED
  37. 37. WHAT CAN WE PROVIDE: • IDEA SENSE CHECK WITH AUDIENCE INSIGHTS/HUMAN BEHAVIOUR • EMOTION • CREATIVE WAYS TO MAKE THE MOST OF MARKET TRENDS

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