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The Grape Leaf Elevator Pitch Revised


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The Grape Leaf Elevator Pitch Revised

  1. 1. The Grape Leaf Elevator Pitch By Sasha Lugo Grape Leaf is not just a wine store, it’s an international expedition to the world of wine tasting! “We Have Great Taste!”
  2. 2. About Grape Leaf <ul><li>Grape Leaf will be one of the most wonderful places for people to discover new wines from all around the world. The key to success is to educate the consumer on the types and tones of the wine by being directed by an in store wine specialist. </li></ul><ul><li>Our consumers will have an opportunity to get familiar with the different concepts of wine enjoyment, allowing them to taste anywhere from 10-20 different types of wine at a time. </li></ul><ul><li>The Grape Leaf will be importing goods from: some of the best wine peninsulas of South America; exclusive wine countries like Italy, Spain, and France; from the realms of Australia, Africa, Canada, and United States. </li></ul><ul><li>We are planning to deliver best wines of the world at the best prices, this will be accomplished by our wholesale bargaining strategy. Our imports will be coming directly from the wine yards rather than middleman distributors. </li></ul><ul><li>Our educated wine stewards will take our clients on a tasteful journey around the world. Our consumers will be on the road to becoming wine connoisseur, by learning about different wine tastes, essences, and aroma; they will learn how each bottle is made and its history; what vineyards produce the best grapes; and how to spot the top vintages. </li></ul>
  3. 3. Our Products <ul><li>The Grape Leaf will offer: </li></ul><ul><li>Daily wine tasting events </li></ul><ul><li>Huge Selection of your favorite wines. </li></ul><ul><li>European chocolates and specialty cheeses. </li></ul><ul><li>Wine Accessories: wine totes, corkscrews, aerators, stemware, glass racks, glassware, and more. </li></ul><ul><li>Customized gift baskets for your special occasions </li></ul><ul><li>Below are examples of what Grape Leaf will offer </li></ul>Country Dream Basket European Dark Wines Victorian Rhapsody
  4. 4. Marketing Analysis and Advertising Strategy <ul><li>The Grape Leaf is an excellent business opportunity for Buckhead GA area. Buckhead GA has an excellent demographic mix, growth, high income levels, and is home to some of the most savviest shoppers in the area who are hungry for innovate and creative products and services, which resembles Manhattan NYC. </li></ul><ul><li>There is no competition within 10 miles of the proposed location. There are no wine tasting stores of our caliber or of this quality in Buckhead city limits. The Grape Leaf marketing strategy will consist of intense advertising though television ads, newspaper, fliers. </li></ul><ul><li>We will advertise though our website, e-mail campaigns, wine blogs, and other social networking tools that are available on-line. Most on-line advertising mediums are free of charge or available at an extremely competitive price. </li></ul><ul><li>Our strategy is simple, but brilliant and aggressive. We will be using the most innovative tools available in the marketing and advertising industry. </li></ul>
  5. 5. Projections of Income and Expenses <ul><li>The Income and Expenses Chart provides projections of first 3 years of operations. It shows Estimated Gross Profit, Operating Expenses, and Estimated Profit or Losses for Grape Leaf </li></ul><ul><li>According to our forecasts and our marketing strategies, an investor will be able to make a return on their investment within the second year of business. </li></ul><ul><li>This is a great opportunity for the entrepreneurs to invest into a fast massively growing industry. </li></ul><ul><li>Grape Leaf will require an additional sum of $300,000 to contribute towards our own personal investment of $150,000 as a start up cost. </li></ul>