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What Shapes Communications Today?

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What are the big things that shape communications? What do we need to keep in mind to develop great communications plans? What is the overall environment we are facing today?

Some insights and original thinking on the digital space and consumers' habits.

Published in: Marketing
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What Shapes Communications Today?

  1. 1. COMMUNICATIONS WORLD IS A-CHANGING.
  2. 2. HUMMINGBIRD: THE BIGGEST GOOGLE UPDATE OF ALL TIMES
  3. 3. USERS SEARCH
 FOR TOPICS, NOT FOR BRANDS
  4. 4. THIS MEANS: CONTENT FOR SEARCH. SEARCH BOTTOM UP.
  5. 5. AND: OPTIMIZE FOR PAUSING POWER
  6. 6. FACEBOOK
 IS NO SOCIAL MEDIA ANYMORE – FACEBOOK
 IS DISPLAY ADVERTISING
  7. 7. A NEW SEGMENTATION
 BY AGE
  8. 8. YOUTH ADJOURNS TO DIGITAL SHELTERS
  9. 9. ANDROID IS NOW IN THE POLE POSITION WHILE APPLE HAS BECOME THE LUXUS BRAND
  10. 10. BRAND NEW NUMBERS FROM IDG 84.4% - Android 11.7% - iOS 2.9% - Windows 1.0% - other
  11. 11. MOBILE IS THE NEW SEO
  12. 12. ALWAYS ON: YOUR CUSTOMERS ARE ONLINE ALL DAY LONG
  13. 13. 7 TO 12 IS THE NEW 9 TO 5
  14. 14. EPHEMERAL MEDIA IS ALREADY THE “THIRD WEB”
  15. 15. TECHNOLOGY INSPIRES AND CHANGES HABITS
  16. 16. BUT WEARABLES WILL FLOP BIG TIMES
  17. 17. thx Follow me on Twitter, Instagram, Tumblr, Snapchat, Medium, Ello: 
 @luebue

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