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Social Media und Jobs. Warum wir keine Social-Media-Rockstars einstellen

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Präsentation für den Online-Karrieretag 2013 in Hamburg

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Social Media und Jobs. Warum wir keine Social-Media-Rockstars einstellen

  1. 1. Warum wir keine Social-Media-Rockstars mehr einstellen. Wolfgang Lünenbürger-Reidenbach, @luebue achtung! GmbH, http://achtung.de, @achtung
  2. 2. Souveräne Nutzung von Social Media ist kein Unterscheidungsmerkmal mehr. Das setzen wir voraus.
  3. 3. Ebenso wie Rechtschreibung und so.
  4. 4. Revolution ist nicht, wenn die Menschen neue Instrumente benutzen - die Revolution ist da, wenn die Menschen sich anders verhalten. Clay Shirky A revolution doesn't happen when society adopts new tools, it happens when society adopts new behaviors.
  5. 5. Don‘t
  6. 6. • Bloggerinnen, die über Blogs bloggen, die über bloggende Social-Media-Rockstars bloggen. • Leute, die ihren Klout-Score kennen und erwähnen. • Leute, die Social-Media-Expertinnen/Beraterinnen werden wollen oder sind. • Leute, die schlecht über ihre Arbeitgeberinnen reden.
  7. 7. Kinderstube, u know.
  8. 8. Do
  9. 9. • Bloggerinnen, die über etwas bloggen, was sie in ihrem Leben bewegt. Und echt gute Blogs haben. • Leute, die sich mit uns über Dinge unterhalten können, die gestern passiert sind. • Leute, die eine Ausbildung diesseits von Social Media haben. Also was können, was sie unterscheidet und was passt. • Leute, bei denen hinter dem Lebenslauf mehr steckt.
  10. 10. Bonustrack
  11. 11. Denkt dran, dass Facebook schon wieder voll out ist. Was kommt als nächstes? Habt ihr dazu eine Meinung? Könnt ihr uns dazu was sagen? Redet mit uns. Am besten auf Twitter. Oder Instagram. Denn am besten ist es, wenn wir an eurem ersten Tag bei uns zu euch kommen und sagen können: „Ah, du bist doch @eintollertyp. Cool, dass du da bist.“
  12. 12. Denn nach Mick Jagger gab es keine Rockstars mehr.
  13. 13. Oder sie sind mit 27 gestorben.
  14. 14. Wolfgang Lünenbürger-Reidenbach Rockstar Digital Pioneer Theologe, Digitalstratege, Trainer, Reiter Director Digital Communications, achtung! mail home blog twitter luebue@achtung.de http://luenenbuerger.de http://haltungsturnen.de @luebue

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