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Social Media Basics

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Media Basics

  1. 1. Social Media. Kommunikation.mit Wolfgang Lünenbürger-Reidenbach, @luebueachtung! GmbH, http://achtung.de, @achtung, fb.com/achtung.in.hamburg
  2. 2. Social Media istmehr als Facebook.
  3. 3. #Social Media ist, wenn Menschen etwas insInternet reinschreiben, reinmalenoder hochladen und andere Menschen daskommentieren, bewerten oderweitersagen.
  4. 4. Verbraucher, Meinungsmacher,Suchende. Nicht jedePlattform ist für alle.
  5. 5. Multiplikatoren, Links, Politik, TV, Event
  6. 6. Multiplikatoren, Links, Politik, TV, EventPrivates, Freunde, Fotos, Chat, „E-Mail“, Stalken
  7. 7. Multiplikatoren, Links, Politik, TV, EventPrivates, Freunde, Fotos, Chat, „E-Mail“, Stalken Geschichten erzählen, Tagebuch, vernetzen
  8. 8. Bilder entdecken, Rezepte, Romantik, stöbernPrivates, Freunde, Fotos, Chat, „E-Mail“, Stalken Geschichten erzählen, Tagebuch, vernetzen
  9. 9. Bilder entdecken, Rezepte, Romantik, stöbern Wissen teilen, Fragen stellen, Recherche Geschichten erzählen, Tagebuch, vernetzen
  10. 10. Bilder entdecken, Rezepte, Romantik, stöbern Wissen teilen, Fragen stellen, RechercheOrte entdecken, Menschen treffen, Angebote
  11. 11. Jugendliche, regelmäßige Shows, neue Starsinternational, junge Frauen, eigene Fanbasis
  12. 12. #Ziele undBei allem muss ich mir überWünsche Gedanken machen: Mit wem will ichreden und worüber? Und wo geht das ambesten?
  13. 13. Social Media ist (k)eine neue Kulturtechnik.
  14. 14. http://www.flickr.com/photos/haelrefoc/5504810917/
  15. 15. http://www.flickr.com/photos/kerr/2298522/
  16. 16. Am Ende geht es um Gespräche, die Menschen miteinander führen, und um ihre kulturellen#Codes, mit denen unsere Kinder aufwachsen.
  17. 17. 1% macht mit,99% schauen zu.
  18. 18. 1% ist aktiv 90% der Inhalte 9% kommentieren mal90% sind reine Zuschauer
  19. 19. 1% ist aktiv 90% der Inhalte 9% kommentieren mal90% sind reine Zuschauer
  20. 20. 1% ist aktiv 90% der Inhalte 9% kommentieren mal90% sind reine Zuschauer
  21. 21. 1% ist aktiv 90% der Inhalte 9% kommentieren mal 10% der Inhalte90% sind reine Zuschauer
  22. 22. 1% ist aktiv 90% der Inhalte 9% kommentieren mal 10% der Inhalte90% sind reine Zuschauer
  23. 23. Paretoregel (80/20) gilt im Social Web nichtDie alteund wird durch das #Horowitz-Law abgelöst:1% schaffen 90% der Inhalte. Und sind maximaleinflussreich auf die anderen 99%.
  24. 24. Online oder offline –da gibt es gar keinen Unterschied mehr.
  25. 25. Wer kein spannendes #Leben hat in derKohlenstoffwelt, ist auch in Social Medianicht besser dran. Und das Internet kommt ausder Steckdose. Oder durch die Luft.
  26. 26. Alles ist öffentlich. Und alles ist privat. Bei den einen so, bei denanderen anders. Es gibtkein Richtig oder Falsch.
  27. 27. Je mehr ich von mir veröffentliche, desto mehrbestimme ich #selbst, was andere von mir wissen. Jeweniger ich von mir preisgebe, desto wenigerwerden andere online finden. Und mein Einfluss daraufist 0.
  28. 28. Alleswisser, Besserwisser, Bescheidwisser – Menschen können so anstrengend sein ...
  29. 29. naiver Leser Besserwisserin historisch bewanderte Nervensäge spitzfindiger Detailfragensteller meinungsstarke Produkttesterinengagierte Moderatorin Fanboy (vorzugsweise Apple) unerkannte Influencerin Spammer Weitersagerin Troll
  30. 30. Ho‘oponoponoIch liebe dich.Bitte verzeihe mir.Es tut mir leid.Danke.
  31. 31. Post/Kommentar Einschätzung der Kritik und NutzertypenAllgemeiner (Kritisches) Vorhersehbare Verstoß gg. die politischer Individuelles Trolling Kritik NetiquetteKommentar Anliegen Zufriedenstellend Aushalten Direkt lösbar erklärbar? nein ja nein Problemlösung in Involvieren der den Kommentaren/ Aushalten Verbergen Löschen Eskalationsstufe Verlinkungen
  32. 32. will wirklichNicht jedes Gespräch lohnt sich, nicht jedermit mir reden. Don‘t feed the #trolls.
  33. 33. Social Media hilft uns,Menschen da zu erreichen, wo sie bereits sind.
  34. 34. Es gibtnichts, worüber niemand redet.#Zuhören, ernst nehmen, helfen, Ideensehen, Probleme erkennen: Es gibt so viel,richtig zu machen.
  35. 35. Tu nichts Dummes!
  36. 36. thxWolfgang Lünenbürger-Reidenbach Tu nichts Dummes!http://achtung.de@achtunghttp://luenenbuerger.de@luebue

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