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Employee Blogging - to do or taboo

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Vortrag zur Blue Hour von Edelman Deutschland in Frankfurt, 25.1006

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Employee Blogging - to do or taboo

  1. 1. Mitarbeiterblogs ...wie nun: To Do oder Tabu? Wolfgang Lünenbürger-Reidenbach, 26. Mai 2009
  2. 2. “ The future has already happened, it’s just not very well distributed.” William Gibson
  3. 3. Was kann ich tun?
  4. 4. Was kann ich tun?
  5. 5. Was kann ich tun?
  6. 6. Was kann ich tun?
  7. 7. Es geht um Vertrauen draußen….
  8. 8. Es geht um Vertrauen Edelman Trust Barometer 2006 12% 20% 21% 28% 45% 53% 53% 53% 57% 59% 68% 0% 20% 40% 60% 80% 100% Entertainer/Athlete Union representative Lawyer CEO of company Regular employee of company Financial/Industry analyst NGO rep Accountant Academic Doctor or healthcare specialist A person like yourself or your peer
  9. 9. Es geht um Vertrauen … . und drinnen
  10. 10. Es geht um Vertrauen Man kann es machen wie Apple… … oder wie IBM
  11. 11. Es geht um Vertrauen … oder sogar wie Microsoft <ul><li>Turnaround in der Community </li></ul><ul><li>Robert Scoble als „Software Evangelist“ mit der Freiheit, MS zu kritisieren </li></ul><ul><li>Blogger aus dem Labor von MS: channel9.msdn.com </li></ul><ul><li>Zuhören und mitreden </li></ul>
  12. 12. Was ist zu tun? <ul><li>Habe ich das Vertrauen in meine Mitarbeiter? </li></ul><ul><li>Haben meine Mitarbeiter das Vertrauen in mich? </li></ul><ul><li>Bloggen hier schon welche? </li></ul><ul><li>SWOT: Was kann passieren? </li></ul><ul><li>Blogging Policy... </li></ul>
  13. 13. Blogging Policy <ul><li>Ich blogge unter meinem richtigen Namen </li></ul><ul><li>Ich mache deutlich, wo ich arbeite </li></ul><ul><li>Ich beleidige niemanden </li></ul><ul><li>Ich greife niemanden persönlich an, der mit mir oder meinem Unternehmen zu tun hat </li></ul><ul><li>Ich halte mich an Gesetze und Urheberrechte </li></ul><ul><li>Ich halte mich an die Geheimhaltungsregeln </li></ul><ul><li>Ich sage immer direkt, wenn ich über einen Kunden oder einen Wettbewerber blogge </li></ul>beispielsweise...
  14. 14. beispielsweise... Edelman
  15. 15. Kontakt Wolfgang Lünenbürger-Reidenbach Director Online Conversations/ Chief Blogging Officer Edelman GmbH Medienpark Kampnagel Barmbeker Straße 4 22303 Hamburg line: +49 (0) 40 37 47 98-16 mobile: +49 (0) 172 10 10 609 wolfgang.luenenbuerger@edelman.com skype, mabber, msn, plazes: luebue icq: 229707685 AIM, yahoo: wolfgang22145 blog: http://haltungsturnen.de http://www.edelman.com/landingblog http://www.edelman.de http://przweinull.de

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