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Edelman StoryCrafter

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What we do with StoryCrafter and SMNR (Social Media News Release)

Published in: News & Politics, Technology
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Edelman StoryCrafter

  1. 1. The Edelman StoryCrafter A Tool for Social Media News Releases
  2. 2. StoryCrafter <ul><li>Pushbutton, fill-in-the-blank online publishing software for social-media-friendly releases </li></ul><ul><li>Turns company announcements into hubs for conversation and engagement </li></ul><ul><li>Serves as the bridge between traditional PR and PR 2.0 </li></ul><ul><li>Quickly brings companies up-to-date with emerging news release standards </li></ul>
  3. 3. Improving The News Experience <ul><li>Adds breadth, depth, and dimension to your news </li></ul><ul><li>Integrates documents, photos, video, audio, and relevant links </li></ul><ul><li>Links into key conversation hubs </li></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Del.icio.us </li></ul></ul><ul><li>Promotes viewership loyalty via comment, RSS, and trackback </li></ul>
  4. 4. news.company.com/permalinktorelease
  5. 5. Publish! <ul><li>Company makes the social media site part of their day-to-day DNA. </li></ul><ul><ul><li>Proactive outreach </li></ul></ul><ul><ul><li>Signature files </li></ul></ul><ul><ul><li>Links from home page </li></ul></ul><ul><ul><li>Links in current opt-in newsletters </li></ul></ul><ul><ul><li>References from company blogs </li></ul></ul><ul><ul><li>“ Join the discussion” invitations on transmitted releases </li></ul></ul>news.company.com/permalinktorelease
  6. 6. Publish! <ul><li>Company makes the social media site part of their day-to-day DNA. </li></ul><ul><ul><li>Proactive outreach </li></ul></ul><ul><ul><li>Signature files </li></ul></ul><ul><ul><li>Links from home page </li></ul></ul><ul><ul><li>Links in current opt-in newsletters </li></ul></ul><ul><ul><li>References from company blogs </li></ul></ul><ul><ul><li>“ Join the discussion” invitations on transmitted releases </li></ul></ul>news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers
  7. 7. Publish! <ul><li>Company makes the social media site part of their day-to-day DNA. </li></ul><ul><ul><li>Proactive outreach </li></ul></ul><ul><ul><li>Signature files </li></ul></ul><ul><ul><li>Links from home page </li></ul></ul><ul><ul><li>Links in current opt-in newsletters </li></ul></ul><ul><ul><li>References from company blogs </li></ul></ul><ul><ul><li>“ Join the discussion” invitations on transmitted releases </li></ul></ul>Some will interact directly within the release… news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers
  8. 8. Publish! <ul><li>Company makes the social media site part of their day-to-day DNA. </li></ul><ul><ul><li>Proactive outreach </li></ul></ul><ul><ul><li>Signature files </li></ul></ul><ul><ul><li>Links from home page </li></ul></ul><ul><ul><li>Links in current opt-in newsletters </li></ul></ul><ul><ul><li>References from company blogs </li></ul></ul><ul><ul><li>“ Join the discussion” invitations on transmitted releases </li></ul></ul>Some will interact directly within the release… … others will blog, tag, digg, social-bookmark, and/or subscribe via RSS for updates. news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers
  9. 9. Publish! Degree of linking and interest will be recognized by search engines. <ul><li>Company makes the social media site part of their day-to-day DNA. </li></ul><ul><ul><li>Proactive outreach </li></ul></ul><ul><ul><li>Signature files </li></ul></ul><ul><ul><li>Links from home page </li></ul></ul><ul><ul><li>Links in current opt-in newsletters </li></ul></ul><ul><ul><li>References from company blogs </li></ul></ul><ul><ul><li>“ Join the discussion” invitations on transmitted releases </li></ul></ul>Some will interact directly within the release… … others will blog, tag, digg, social-bookmark, and/or subscribe via RSS for updates. news.company.com/permalinktorelease Media Analysts Enthusiasts Competitors Investors Trade Orgs NGOs Citizen Journalists Customers
  10. 10. For further information in Germany <ul><li>Wolfgang Lünenbürger-Reidenbach </li></ul><ul><li>Director Online Conversations/ Chief Blogging Officer </li></ul><ul><li>Edelman GmbH Medienpark Kampnagel Barmbeker Straße 4 22303 Hamburg line: +49 (0) 40 37 47 98-16 </li></ul><ul><li>mobile: +49 (0) 172 10 10 609 </li></ul><ul><li>wolfgang.luenenbuerger@edelman.com </li></ul><ul><li>skype, mabber, msn, plazes: luebue </li></ul><ul><li>icq: 229707685 </li></ul><ul><li>AIM, yahoo: wolfgang22145 </li></ul><ul><li>blog: http://haltungsturnen.de </li></ul><ul><li>http://www.edelman.com/landingblog </li></ul><ul><li>http://www.edelman.de </li></ul><ul><li>http://przweinull.de </li></ul>

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