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Matthias Lübken
The product guy

@luebken
How to scale product
development when you
no longer fit in one room
About me
• Software Developer
• Agile Coach
• Director of software 

development
• The product guy
• Herding cats
Microservice Infrastructure
based on Docker.
Visit http://giantswarm.io
What is your
context?
Our setting
• Company: A startup with product /
market fit.
• Process: Just do whatever works, and
if you get stuck, ask someone in the
room.
Our challenge
• Scale product development
• 1 4 teams.
• 7 30 colleagues.
Our (implicit) vision
“No process is a good process
“It’s about the people and their
interactions
Topics
• Cross functional teams

+ Devops
• Adaptive product roadmap
• Feedback in dev teams
• Continuous improvement
• Other ideas
Your questions!
(Cross) functional
teams
Devel-

opment
Product
Platform Adserver
Feature
Team
Devel-

opment
Product
Feature
Team
Feature
Team
Feature
Team
Devel-

opment
Product
Feature
Team
Feature
Team
Functional
Team
Feature
Team
Devel-

opment
Product
Feature
Team
Feature
Team
Functional
Team
Goal A Goal B Goal C
Feature
Team
Devel-

opment
Product
Feature
Team
Feature
Team
Functional
Team
Community of
practice
Lessons learned
• Slicing is hard
• Restructuring is painful
• Clear goal is crucial
DevOps
You build it. You run it.
Feature
Team
Devel-

opment
Product
Feature
Team
Feature
Team DevOps
DevOps team
• Created in the dev teams
• Lots to learn and understand
• Extracted into functional team
• Rotating 2nd level support in teams

rotating participation in the
DevOps team
Containers make you feel cozy
Lessons learned
• Special challenges require specialists
Adaptive product
roadmap
Our Kanban Board
Product Jour Fixe
CPO
Developer
POs
CEO/CTO
Architect
Other
Agile Coach
Sprint Reviews
Lessons learned
• High discipline needed
• Be prepared for hard questions
Feedback in dev
teams
Pairing vs PeerReview vs
PullRequests
Standup vs DoneThis-Emails
Lessons learned
• Be open to new ideas
• Coach teams
<meta>  
</meta>
Continuous
improvement
If you do one thing in your process
do retrospectives.“
Small and big
retrospectives
Authority boards
see mangement30.com
Lessons learned
• Optimise locally and globally
• Take the time needed
• Be a good pace maker
• Make authority clear
Other ideas
No Blueprints
• Blue Prints like SAFe don’t work
• They are against all our instincts
“Dave Snowden
Put brutally SAFe seemed to be PRINCE II
camouflaged in Agile language. ... SAFe is not
only a betrayal of the promise offered by AGILE
but is a massive retrograde step giving the
managerial class an excuse to avoid any
significant change.
Agile Scaling Cycle
• Based principles and
working Agile teams

• "Autonomous business
facing teams taking
ownership of their process.”
@StefanRoock

• http://scaledprinciples.org
Jimdo
• Created culture manual
• Feel good manager
• Weekly Teamverløtung
• Goal #1
• Open Prio Meetings
> acknowledge mistakes
> have fun
> strive for the best
> ok to be crazy
> no deadlines
http://bit.ly/jimdostory
•Pick practices that fit
•Challenge yourself
•Do collaborative change
•Know your runway
Take aways
Matthias Lübken
The product guy

@luebkenQuestions?
Microservice Infrastructure
based on Docker.
Visit http://giantswarm.io
It’s hard
but fun!

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