Harnessing the Power of Mobile Towards Social Good (and Change the World) Ludovic BODIN – Founder of Kalibrio / Social Venture Forum Cover picture: http://weblogs.annenberg.edu/diy/boatphonebooth.jpg
About the speaker <ul><li>Ludovic Bodin ( 邓德伟 ) </li></ul><ul><ul><li>First venture: 20 y.o. </li></ul></ul><ul><li>4 years in Latin America </li></ul><ul><ul><li>Modernization of operators </li></ul></ul><ul><ul><li>UN Telecom projects </li></ul></ul><ul><li>4 years in China / Asia </li></ul><ul><ul><li>Starting Internet startups </li></ul></ul><ul><ul><li>Beijing, Macau, Seoul </li></ul></ul><ul><ul><li>www.kalibrio.com </li></ul></ul>
Social Venture Forum <ul><li>Seed Social Ventures in China </li></ul><ul><li>www.socialventureforum.com </li></ul>
Social Ventures <ul><li>Today is not to </li></ul><ul><li>Raise funds </li></ul><ul><li>Enroll for NGOs </li></ul><ul><li>Sell anything </li></ul><ul><li>But share an idea: </li></ul><ul><li>Business driven by profit and social good </li></ul>Social Venture
Social Venture? Business Social Good NGO CSR ‘ Old’ Capitalist Business Venture Philanthropy Social Venture Source: SocialVentureForum.com
A few figures <ul><li>2.5 billion mobile users worldwide </li></ul><ul><li>The majority (59%) lives in developing countries </li></ul><ul><li>Grew by 500 million in the past 12 months </li></ul><ul><li>25% coming from China and India </li></ul>
Historical change! This is the first time in history that a telecom technology has more users in developing countries than in the developed world So there is a clear advantage in learning from other developing markets (even if they do not have 3G…)
Question Nelson Mandela 1993 Nobel Peace Prize Can any of this whiz-bang technology be used for alleviating poverty ?
Case 1: the fish (India) (1) Fish (2) Go to the nearest market (3) Sell the fish Business process : Problem : No clue about the market (demand & offer) What to fish? Where to fish? Where to sell?
Problems Result 2 : Unpredictable income Result 1 : Waste of fish (5 to 8%)
Solution Solution : Fishermen network Call each other to determine market demand, offer and best price
Results Result 1 : Fisherman profit growth: 8% Result 2 : Consumer price decline: 4% Source: Harvard Kennedy School - 1997 Result 3 : Waste decline: from 8% to 0+%
Some words of wisdom Give a man a fish and you will feed him for a day. Teach him how to fish and you will feed him for a lifetime. Our job is not to give people fish, it's not to teach them how to fish, it's to build new and better fishing industries . Bill Drayton Ashoka founder
Effect of mobile phones Mobile phones can support more efficient markets and encourage economic activity +10% mobile penetration rate = +0.5% GDP growth Source: Leonard Waverman, London Business School - 2005
Case 2: the jackfruit (Bangladesh) Problem : Less developed areas have less information on market prices of goods Consequence : They often are (and feel) abused
Solution: CellBazaar Mobile classified ads Puts buyers & sellers in contact (‘mobile Craigslist’ for all kinds of goods: commodities, bicycles, etc and jobs) Source: www.cellbazaar.com
Business Model <ul><li>Service is free (regular call charges) </li></ul><ul><li>Revenues from calls are shared with operator Grameen Telecom </li></ul>
Some words of wisdom The service is not just mobile classified ads but a social development service . Kamal Quadir CellBazaar creator It cuts out the middlemen for buyers and sellers, which means more profits and savings for them.
Case 3: the small business (Bangladesh) We saw : Mobile can be a source of productivity Problem : Still some people can’t afford a handset Opportunity : Is there a way to turn mobile phones into a business for its owner?
Some words of wisdom For a rural entrepreneur, a cell phone could be a cow Iqbal Quadir Co-founder of Grameen Phone
Grameen Phone’s ‘Phone Ladies’ “ Phone Ladies” let non-owners use their phone for a small fee
Creating new revenue sources Over 200,000 phone ladies in Bangladesh Average income of a Phone Lady = $1000/year Average income in Bangladesh = US$300/year Source: Canadian International Development Agency
About Grameen Phone Today: leading mobile operator in Bangladesh >10 million subscribers 95% of population coverage Top 10 mobile market growth in Asia-Pacific +130% users growth in 2005 +80% users growth in 2006 Source: Grameen Phone - 2006
Case 4: Banking without bank (Philippines) Problem : Accessibility of capital Micro-entrepreneurs have skills but lack access to capital to start their business No rural banking infrastructure
Case 4: Banking without bank (Philippines) Retailers partners G-cash (Telco: Globe) Shop, Bank, micro-credit, Retailers, etc $$$ Airtime $ P
Results Result 1 : 1.3 million G-cash registered users US$100M transaction per day Result 2 : 700,000 ‘airtime loading’ retailers (Larger than Coca-Cola’s network) Other initiatives in: Mexico, South Africa, Kenya, Etc. Source: G-cash – March 2006
Openings: many other opportunities Poverty Reduction Health Environment Cultural Diversity Education
A few quick ideas <ul><li>Mobile consultation </li></ul><ul><ul><li>Health Line Service </li></ul></ul><ul><li>Mobile reminders </li></ul><ul><ul><li>Aids treatment </li></ul></ul><ul><li>Targeted service notification </li></ul><ul><ul><li>Flu vaccination season </li></ul></ul>Source: African Medical and Research Foundation (AMREF), Tomi Ahonen, 2006 <ul><li>Allergy management </li></ul><ul><ul><li>Alert pollution via sms </li></ul></ul><ul><li>Green mobile marketing </li></ul><ul><ul><li>Plant a tree via sms </li></ul></ul><ul><li>Help communication between culture </li></ul><ul><ul><li>SMS services for expats </li></ul></ul>
What about China? Mobile rural bank system Project by Bank of China If bank infrastructure: >$2 billion (for 130 terminals & ATMs per 1M people) Cost of mobile rural bank system: $40 million to $60 million Source: South China Morning Post - March 2007
Next : what are you waiting for? Contact us: ludovic [at] kalibrio.com “ Interested by starting up a new Social Venture? A new idea to develop in China ? ”
Wish list for 2008: - Participatory platform - Collective intelligence - Re-engineering of games technology for social applications - Poverty reduction platform - Participatory community of informed buyers - Participatory community of doctors - Participatory community of real estate agents
Greetings and Contact <ul><li>My heartfelt thanks to all the individuals who contributed to this document, and in particular: </li></ul><ul><ul><li>Benjamin Joffe, CEO, +8* Ltd & Mobile Monday Beijing Organizer </li></ul></ul><ul><ul><li>Mike Kaiser, CEO, Agelos </li></ul></ul><ul><ul><li>Kate Druschel, Regional Coordinator – Grameen Foundation </li></ul></ul><ul><ul><li>Gabrielle Harris, Executive Director, PlanetFinance China </li></ul></ul><ul><ul><li>Florent Obesse, Sales Director, Cellicium </li></ul></ul><ul><li>And to all of you who attended the presentation at Mobile Monday Beijing or will take interest in Social Ventures! </li></ul><ul><li>Feel free to update | share this presentation, other cases, comment, ideas, entrepreneurs are welcome to ludovic [at] kalibrio.com ! </li></ul>