Crossmedia arts

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Crossmedia arts

  1. 1. Story worlds <ul><li>Creating for multi-platform audiences </li></ul>
  2. 2. <ul><li>Creating for multi-platform audiences </li></ul>
  3. 3. <ul><li>Bedroom broadcasting </li></ul>
  4. 4. Remixing
  5. 5. <ul><li>Re-editing / Mashups </li></ul>
  6. 6. <ul><li>Microblogging </li></ul>&quot;Frequently linking to yourself from Twitter is a terrific way to highlight your skills as an unlovable marketing knob. Go easy on the spam.&quot; — Merlin Mann
  7. 7. <ul><li>Aggregating </li></ul>
  8. 8. <ul><li>Faking </li></ul>
  9. 12. Text Virtual studio systems Text
  10. 18. Artist perspective “ I wish we could come up with a system… in which rights holders share profits of a new piece of work and people can access it without breaking the law” Steven Soderbergh
  11. 19. Technology perspective “ Films will become the prime source material for games.” 2006, Chief Technical Officer, NVidia
  12. 20. Industry perspective “ The question is whether Hollywood, or even Silicon Valley, is prepared to be dictated to by empowered consumers …” “ At what point do… art forms of gaming become the younger consumer’s preferred media platform because it pivots on personal creativity?” May 9-15, 2006 – Hollywood Reporter
  13. 21. MOD Films <ul><li>Develop content stories and online services in tandem </li></ul><ul><li>Introduce a new kind of story format – empowering audiences to locate , re-license and re-use narrative content </li></ul><ul><li>“ user-generated content” “re-mixable films” “massively multiplayer movie” “social media” </li></ul><ul><li>“ cinema 2.0” “interactive storytelling” </li></ul>
  14. 27. http://modfilms.com/sanctuary
  15. 32. Horses for Courses http://thequality.com/horsesforcourses
  16. 33. web3D library <ul><li>Actors </li></ul><ul><li>Props </li></ul><ul><li>Sets </li></ul><ul><li>Scenes </li></ul>140K forest 25K Pan head 2K hat
  17. 35. Horses for Courses http://thequality.com/horseforcourses
  18. 36. Extreme T http://thequality.com/michela/vj
  19. 37. Extreme T http://thequality.com/michela/vj
  20. 38. Sanctuary http://modfilms.com/sanctuary
  21. 39. Key Concepts <ul><li>MOD –modification made by audience </li></ul><ul><li>e.g. videos games are designed to be MOD(ified) Quake II -> Half-Life -> Counter Strike </li></ul><ul><li>User Generated Content – audience contributions </li></ul><ul><li>Film Sampling – re-use of original material </li></ul><ul><li>Creative Commons – no more “All Rights Reserved” </li></ul><ul><li>Web 2.0 – better Web applications </li></ul><ul><li>Semantic Web – the machine-readable Web </li></ul>
  22. 44. Virtual studio
  23. 45.
  24. 50. The RIG re-mixable film format
  25. 51. <ul><li>Publish </li></ul><ul><li>License </li></ul><ul><li>Market </li></ul><ul><li>Syndicate </li></ul><ul><li>Track </li></ul><ul><li>Host </li></ul><ul><li>Aggregate </li></ul><ul><li>Sell </li></ul>
  26. 53. <ul><li>What’s your story? </li></ul><ul><li>What are you doing about it? </li></ul>
  27. 54. <ul><li>h ttp://soup.remixablefilms.net </li></ul><ul><li>http://modfilms.com </li></ul><ul><li>http://mich ela.thequality.com </li></ul>

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