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The place for leading location executives to do business
ABI research forecasts 82 million worldwide subscribers of
                   location-based mobile social networks by 201...
ConfEREnCE AgEndA - dAy 1 - SEPTEMBER 14, 2010
LoCATIon BASEd SERvICES REvEnUES wILL gRow AT 156% fRoM $1.7 BILLIon In 200...
ConfEREnCE AgEndA - dAy 2 - SEPTEMBER 15, 2010
LIon In 2009. By 2014 gLoBAL LBS REvEnUES wILL hAvE SURPASSEd $14 BILLIon- ...
The place for leading location executives to do business
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Location Business Summit USA


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Brochure for North America's biggest mobile LBS conference.

The Location Business Summit USA, 14-15 September, Crowne Plaza, San Jose
Join MTV Networks, AT&T Interactive, Yahoo!, Bloomberg, Palm, Nokia, Ogilvy, Open Street Map, Gartner, Brightkite, Layar, SCVNGR, Booyah and many more key executives at The Location Business Summit USA. Following on from last years incredibly successful conference (Metaplaces) this will bring you everything you need to make sure your business capitalises on the LBS boom.

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Location Business Summit USA

  1. 1. The place for leading location executives to do business SAVE $300 REGIST ER before August 6 2010 , The Location Business Summit USA 2010 September 14-15, Crowne Plaza, San Jose Utilize Context, Advertising and Local Search to Secure Profits and Maximize Revenue The only event that unites LBS Enablers, Carriers Expert Speakers Include: and Solution Providers to explore emerging profit strategies and business models • Evaluate the current market and profit potential - Get an exclusive look at the current LBS market, understand the Gary Gale, Gene Chuang, Director, Ovi Places Executive Director effects of consolidation and gain key insights into business of Engineering, models for 2010 and beyond • Optimize local search for mobile - Discuss advertising models and monetisation opportunities; examine the use of local data in revenue management • Understand where we are now with LBA - Get to grips with Michael J Becker, Michael Metcalf, advertisers’ wants and needs. From Location Based Marketing Managing Director Product Management to push marketing, coupons to sponsored POI; find out how to North America generate serious profits from LBA • ‘Proof of Presence’ and the impact of Location Based Social Networking - Analyse the impact of Facebook, Foursquare, Twitter and the ‘check-in’ on the LBS industry, explore user-experience and transform the hype into revenue Dirk Shaw, Rob Lawson, • Key strategies for LBS Data and Content - Infer trends Senior Vice CMO President and analytics through data; understand user generated vs propriety content, privacy management and the future of matching data points Location Sponsor: Co Sponsors: Dave Daetz, Sr. Matt Meisnieks, Director, Corporate Head of Customer & Business Development Development Full Conference Agenda & Speaker List Inside - Open NOW!
  2. 2. ABI research forecasts 82 million worldwide subscribers of location-based mobile social networks by 2013 The Location Based Services market is booming. The companies that figure out how to capitalize on this emerging trend are going to generate huge profits. If you want to be one of them, you must attend The Location Based Summit USA 2010. Ten years ago the US military opened up This is why The Location Business “Online local ad spend is estimated their GPS satellite system for commercial Summit USA 2010 was created – so that to grow 5% to $14.9billion in 2010, use, enabling vastly increased GPS you have one place to go to in order to get before growing at a higher single digit accuracy. Big expectations and predictions the information and contacts you need to rate in 2011”. followed, but it’s taken until now for the make your LBS company thrive. revolutionary potential of this technology to Canaccord Adams start to take hold. “Mobile Local Search Users to Reach On top of that you’ll hear up-to-date, US consumers are now taking notice – they Almost 1.5bn by 2014 as GPS Migrates exclusive market data that you can use are sharing their location on social media, into Mass Market Handsets” as a solid basis for making business-critical taking part in Location Based Gaming and Juniper Research decisions and forecasting the moves you using services to track their children, pets need to make sure your revenue increases and cars. LBS terms like ‘geocaching’ and in pace with the industry as a whole. The current surge in LBS use is just the ‘POI’ are now widely used and understood. beginning, now is the time to set your The Location Business Summit USA The growth in consumer interest, coupled game plan for the next few years - if you 2010 is the most business focused LBS with the meteoric rise of smart phones wait or make uninformed decisions, you conference you will attend this year. Our and an evolving mobile broadband will lose out to your competitors. agenda is tailored specifically on the core infrastructure, has led many industry Read the summit agenda enclosed in business issues facing LBS companies analysts to forecast unparalleled growth this brochure and you will see that every who are trying to monetize their offerings across all sectors of LBS in the next two session is focused on a critical topic faced and lay the foundations of a sustainable years. by your LBS business. LBS ecosystem. In an environment where consumers are “Location-based services will be a “Mobile paid search spending is already getting used to free LBS – finding $13 billion business by 2013” expected to grow 45% to $295.4 business models and practices that can ABI Research Million in 2010 and potentially reach deliver real revenue is both your biggest $1.2 billion by 2012” challenge and your biggest opportunity. eMarketer But big growth raises big questions: We have taken the time to research all the Returning for the second year The angles so that you will come away with a • What’s the best way to tackle privacy Location Business Summit USA is comprehensive body of knowledge about issues and avoid negative consumer fast becoming the most important the state of industry and the expected backlash? LBS business conference in North near-term developments. America – making it the meeting place • What LBS services do users want and Attend this Summit and discover expert for this industry’s most vital thinkers what are they willing to pay for? opinions on how to prepare for the privacy and top executives. • With handset makers and other big concerns that lie ahead. Find out how players bundling in LBS services as free how advertising agencies and corporate You need key business intelligence. value adds, how can smaller companies marketers want to use Location Based You need high level contacts. You monetize their services? Advertising. And hear some of today’s need The Location Business Summit most innovative social media companies USA. Book your seat today. • What industry standards are likely to discuss what’s next for Location Based emerge for Location Based Advertising Social Media and gaming. I LooK foRwARd To MEETIng (LBA) and how will they be regulated? yoU In SAn JoSE Nokia, MTV Networks, Yahoo, Brightkite, By arming yourself with the latest Bloomberg, Layar, AT&T interactive, forecasts, predictions and analysis of these Booyah, MMA, Palm, Ogilvy and many vital questions you’ll be in a strong position Lucy Lincoln more key players will debate how to Conference Organiser to make the smart strategic choices that optimize local search, overcome platform TheWhereBusiness will secure your future in the LBS industry. fragmentation and debate the future of Tel: +44 (0) 207 375 7595 Location Based Advertising. Register online at
  3. 3. ConfEREnCE AgEndA - dAy 1 - SEPTEMBER 14, 2010 LoCATIon BASEd SERvICES REvEnUES wILL gRow AT 156% fRoM $1.7 BILLIon In 2008 To $2.6 BILL Presentation: LBS Evolution - Market Presentation: Implement Successful The Death of Tracking: Movements, Revenue Models and Strategies to Optimize Local Content How Location Can Now Predict Emerging Trends • Discover how crowd-sourced data can Where You Will Be (And Who Will Be • Get the latest LBS hype cycle analysis challenge proprietary data sets With You) and key stats and facts on where the • Best methods to manage content from a • Why the future of LBS is not where industry is now range of different sources you’ve been but where your going • Explore the hottest trends in Location • Examine the best format and right • Understand Location Based AI and its Based Advertising, Location Based delivery to get local content in the right effect on the industry Social Networking and Local Search way • Discover the future of App evolution – • Get the lowdown on the state of LBS • How to profile users through ‘reality from tracking to predicting your location ecosystem and identify the key players mining’ to optimize content delivery in the space Rip Gerber, President & CEO, LOC-AID Gene Chuang, Executive Director of • Understand consolidation trends and Engineering,, AT&T Interactive what this means for the future of the Case Study: Revolutionize Business LBS industry NetworkiNg LuNCh Break Intelligence Using a 1000 Year Thilo Koslowski, Vice President and Old Tool: the Map- The Story of Practice Leader Automotive, Vehicle ICT, Bloomberg’s BMAP LAA, Gartner Presentation: Extract Intelligence from Location to Infer Trends and • Understand the importance of the Map: Build ‘Tribes’ Why adding context can boost profit Panel: Profit from the Potential and save money • How to infer trends and analytics from Growth in Local and Mobile Search captured historical data • Real-time, near real-time, historical data and forecasting integrated with • Discover the best ways to optimize local • How to work with behavioural location contextual information: Hurricane search results for mobile data to get the right message to the tracking tools, damage/impact • Examine the best business models right person at the right time forecasts, current events for search – and learn how to build • Understand the importance of • Understand multi-dataset analysis in a profitable advertising models keeping data points consistent across single platform • Learn who will ultimately own search applications • Get the lowdown on the importance of data and what this means for you • Find out who is already exploiting data utilization over ownership as key to • Examine who in web search is best location data and understand its profits positioned to capitalise on mobile potential for your business • How the addition of user-generated search Tony Jebara, Co founder and Chief content integration into the BMAP • Explore how local search will evolve on Scientist, Sense Networks platform can change the way the web and other mobile devices information is handled Moderator: Tina Whitfield, CEO, Presentation: Geobabel and the Andre Parris, Global Business Manager, EquisGlobal Open Places Database Energy and Commodities, Bloomberg LP Dan Gilmartin, Vice President of • “You’re fluent in Gowalla, I’m fluent in Marketing, Where, Inc. Foursquare”: Bridging the Geo language Greg Sterling, Sterling Market Presentation: Augmented Reality barrier Intelligence – New Money Making Medium or • Your place is not my place: How to Novelty fad? NetworkiNg Coffee Break handle ambiguity in Geo referencing • Understand how to solve Geo Babel to • Get a breakdown of the opportunities of create unified industry standards AR integration with Mobile Marketing, LBA, POI data, Special offers and Case Study: Discover how the Gary Gale, Director, Ovi Places, Nokia coupons Ticketing Industry has utilized LBS • Find out how AR should be optimized to Increase Venue Profitability NetworkiNg Coffee Break to ensure an intuitive and user friendly • Discover how ReserveX harnessed experience location relevance to sell event tickets Must Know Facts on Geo API’s and • Understand how AR is becoming a new and drive revenues How They Impact You medium for brands and content creators • Examine why building key partnerships • How will Augmented Reality change • Get an overview of the current Geo API is integral to ReserveX’s business model the way Apps are sold and content landscape • Utilize revenue management techniques monetized • Understand what’s on offer, from whom with location to add value to both and how it profits you Matt Miesnieks, Head of Customer brands and users Development, Layar • Discover the new trends and the latest Kelly Tompkins, CEO & Founder, Geo API’s that could revolutionise your ReserveX Inc. solution NetworkiNg DriNks reCeptioN Tyler Bell, Director of Platform Technologies, Alikelist, Inc. Updated agenda online:
  4. 4. ConfEREnCE AgEndA - dAy 2 - SEPTEMBER 15, 2010 LIon In 2009. By 2014 gLoBAL LBS REvEnUES wILL hAvE SURPASSEd $14 BILLIon- ABI RESEARCh Panel: Open up New Routes to Presentation: What Ad Agencies Panel: Understand Mobile ‘proof of Profits, How Context Creates New Want from Location Enhanced presence’ and the effect of Location Business Value for LBS Advertising: An Insider’s Guide Based Social Networks to Drive Growth • What are the options to benefit from • Understand how to best engage with and Push Consumer Engagement location context platforms advertisers and brands • Examine the pioneering role ‘Check-ins’ • How adding context can enhance • What are the processes and what have played in tracking opt in consumer behavioral marketing and targeting information do advertisers really want interactions with places or products • How to enable comparisons and • How do advertising agencies view the • Explore the concept of a new ad unit based relationships between two places future of context enhanced advertising on incremental store visits or purchases to integrate recommendations and • Get to grips with the importance that are linked to location based marketing discovery of outreach and education for both • Analyse QR codes and debate if they will advertisers and consumers be a viable way to deliver location based Moderator: Thilo Koslowski, VP & Practice marketing and capture proof of presence Leader Automotive, Vehicle ICT, LAA, Dirk Shaw, Senior Vice President, 360 Gartner Degree Digital Influence, Ogilvy PR • Discover the role Near Field Connection will play in linking marketing with proof of Tina Whitfield, CEO, EquisGlobal presence and mobile transactions Presentation: Your Social Network is Sitting Next to You: Proximity as a Moderator: Wilson Kerr, Founder & Principal Panel: Platform Fragmentation and Consultant, Location Based Strategy, LLC the App: Make Money and Protect Social Network Matt Galligan, Founder & CEO, Simple Geo Your Bottom Line • Demographics of Place: How movements through the physical world Dan Melinger, Co-Founder & CEO, Socialight • How to handle platform fragmentation: give important clues about you Scott Stemmermann, Director, Digital the importance of creating open Distribution, MTV Networks • Competition in Place: Competing for standards? elbow room with those in your physical Gene Chuang, Executive Director of • Take a fresh look at mobile platforms social network Engineering,, AT&T Interactive and understand how they should play a • Real Time Collaboration: The part in your business model decision Conway Chen, Director, Business emergence of anonymous collaboration Development, Booyah, Inc. • Are apps still a viable way for brands to with those around you connect with consumers? • Proactive User Privacy: The myths and NetworkiNg Coffee Break • The saturation of the app market: opportunities for privacy as physical How far do operators, online portal, networks become social networks Case Study: How the World’s Biggest mobile web go to provide a realistic Michael Metcalf, Product Management, Brands are Utilizing Location Based alternative? Yahoo! Geo Technologies Marketing to Maximize Revenue Dave Daetz, Sr. Director, Corporate & NetworkiNg LuNCh Break Streams and Increase Profitability Business Development, Palm, Inc. • How we used location based gaming/ Marc Kleinmaier, Business Development Social Networking to develop content Panel: Moving Beyond the Mobile Manager – LBS, Nokia information about relevant customers Banner Ad: How to Engage Real NetworkiNg Coffee Break World Consumers at the Point of • Using coupons as an incentive to drive Purchase surrounding traffic through to purchase point Panel: Location Based Advertising • What brands want in a solution to maximise • Bridge the gap between ‘Research potential and revenue – Avoid Common Pitfalls and Open Online/Buy Offline’ and track consumer purchases with linked campaigns Speakers for the session to be announced the Door to Sustainable Profits • How is the growth of the Smartphone soon, please check the website for updates • Understand consumer response, pushing SMS into irrelevance usage and attitude to mobile location Panel: Build Sustainable LBS Business advertising • Is location based push marketing effective or too obtrusive? Models for 2011 and Beyond • Explore industry standards and debate • Examine if passive geofence marketing which model we should all be working • Identify key ways to add value for the user does actually work when everything is free towards • Understand where we stand with mobile • Explore the success of the ‘freemium’ • Examine current churn rates and payments. How far away are ‘one click model and ad based services response times and what they suggest payments’, and what does this mean for about the ROI of LBA LBM/ LBA? • Discover the best routes to market for smaller players in the LBS space • Discuss the best models for LBA: • How to tackle indoor location and Should we now ignore Apps and focus mapping to maximise consumer • Future-proof your business and understand on mobile web? engagement key developments for the coming year and beyond Moderator: Lisa Peterson, President, Rob Lawson, Chief Marketing Officer, Brightkite Representative from NAVTEQ Peterson Mobility Michael J Becker, Managing Director, Dan Gilmartin, Vice President of Marketing, Tony Bristol, Senior VP Business North America, MMA Where Inc Development, Poynt Anne Bezancon, Founder and President, Kelly Tompkins, CEO & Founder, ReserveX Michael J Becker, Managing Director Placecast Inc. North America, MMA Chris Mahl, SVP & Chief Brand Alchemist, John Booth, Senior Product Marketing SCVNGR Manager, AT&T Mobility For more information email:
  5. 5. SAVE $300 REGIST ER before August 6, 2010 “The most effective way to meet 5 Easy Ways to Register Date & Venue all the people I wanted to all in one September 14-15, Crowne Plaza, San Jose place” @ Email Accommodation President and Co-Founder, Waze with your full contact details We have arranged a discounted room rate at the “Everyone I met was within one 8 Register on the website at: Crowne Plaza in San Jose and reservation details will be sent to you when you register. It is recommended degree of separation in terms of that you book early to take advantage of this offer. business interests. There was a LocBizBrochure diversity of attendees from across Group Discounts the eco-system, but all were ( Call the booking line on Early-bird offers could save you $300! directly engaged in the LBS space” +44 (0) 207 375 7595 For group discounts please email New Venture Marketing Manager, Intel * Mail this form to (Please be aware discounts cannot be TheWhereBusiness Team, applied retrospectively) 7–9 Fashion Street, How to Pay “A setting where real interactions, London, E1 6PX, UK Credit Card: Complete and return this form with discussions and collaborations your credit card details have a chance to start” 2 Fax back this form to Invoice: Complete and return this form and you Chief Scientist & Co-Founder, +44 (0) 207 375 7576 will receive an invoice Check/Draft: Payable to FC Business Intelligence Ltd. Sense Networks “The event was well worth my 20 hours of flying time from Africa” Head of Mobile and Content, BOOK NOW! Book before August 6, 2010 Standard Price Garmap register NOW & save money SAVE $300 Gold and silver passes include your food Gold Pass: and beverage at the conference: continental breakfast, coffee, snacks, 3 course lunches • 2 day conference pass $1495 $1795 • Access to post-event proceedings (slides & and the networking reception. They give audio) you an access-all-areas pass to the event, meaning you can attend all sessions/ workshops/tracks. Silver Pass: $1345 $1695 Register for a GOLD PASS and receive the AUDIO stream too! • 2 day conference pass Delegate Details Payment Please photocopy this form for multiple registrations Choose one of the following payment options: I enclose a checke/draft for: $______________ Mr / Mrs / Ms / Dr: First name: (payable to FC Business Intelligence Ltd) Last name: Please invoice my company: $______________ Company: Purchase Order No.:______________________ Position/Title: Please charge my credit card: $_____________ Telephone: Fax: Amex Visa Mastercard Email: Credit card number Address: Postcode: Country: Expiry date: Security Code: Name on card: Cancellations: All conference places are fully transferable without any charge. There will be no penalties for cancellations received on or before Friday 14 August, 2010. (Credit card registrations are subject Signature: to a 5% cancellation fee) If written confirmation of a cancellation is not received before Friday August 14, 2010 we will be obliged to charge the full conference fee. Please note, you must inform TheWhereBusiness in writing of any cancellations: please email The organisers reserve NB: Full paymeNt must Be received BeFore the eveNt the right to make changes to the program without notice. Designed by Call the booking line on +44 (0) 207 375 7595 to reserve your place today!
  6. 6. The place for leading location executives to do business SAVE $300 REGIST ER before August 6 2010 , The Location Business Summit USA 2010 September 14-15, Crowne Plaza, San Jose 4 Key Reasons to Attend The Just imagine what you could learn Location Business Summit USA from these expert speakers: MTV Networks, Scott Stemmermann, Director, Digital 1. Market information you won’t find anywhere else! Distribution Get your hands on exclusive market data. Understand the state of AT&T Interactive, Gene Chuang, Executive Director of the LBS space now, meet all the key players and get to grips with Engineering, consolidation. Hear the latest forecasts for future development Mobile Marketing Association, Michael J Becker, Managing and recognize the best ways to boost revenue and build market Director, North America potential. Analyze trends, opportunities and dangers alongside Ogilvy PR, Dirk Shaw, Senior Vice President, 360 Degree market data compiled especially for this conference. Digital Influence Yahoo! Geo Technologies, Michael Metcalf, Product 2. Key topics you need to know about now Management The LBS industry is changing fast and we ensure that the agenda Booyah,Inc. Conway Chen, Director, Business Development reflects this. Months of research have gone into ensuring that our Nokia, Gary Gale, Director, Ovi Places agenda represents the key issues relevant to the industry right Bloomberg LP, Andre Parris, Global Business Manager, now. The show is closely vetted and advised by a panel of experts Energy and Commodities to make absolutely sure that we provide maximum value for you. Where, Inc., Dan Gilmartin, Vice President of Marketing 3. Dream line-up of speakers Open Street Map, Steve Coast, Founder Layar, Matt Miesnieks, Head of Customer Development With speakers from every corner of the industry this event guarantees to provide cutting edge business intelligence; inside Palm, Inc., Dave Daetz, Sr. Director, Corporate & Business Development information that will take your business to the next level. Join Nokia, Marc Kleinmaier, Business Development Manager – LBS Nokia, Bloomberg, MTV Networks, Sense Networks, Brightkite, Where, Yahoo, Ogilvy and many more key executives from across Gartner, Thilo Koslowski, Vice President and Practice Leader Automotive, Vehicle ICT, LAA the value chain to examine vital strategies for the LBS Industry. EquisGlobal, Tina Whitfield, CEO 4. Cement your company’s place in the ecosystem Location Based Strategy, LLC, Wilson Kerr, Founder and Meet with senior level executives from across the entire LBS Principal Consultant sphere and the world of LBA. Make new contacts, build upon Sterling Market Intelligence, Greg Sterling existing relationships and make sure your business is represented LOC-AID, Rip Gerber, President & CEO at the Location Business event of the year. Alikelist, Inc., Tyler Bell, Director of Platform Technologies ReserveX Inc., Kelly Tompkins, CEO & Founder Sense Networks, Tony Jebara, Co founder and Chief Scientist 3 EASY WAYS Peterson Mobility, Lisa Peterson, President TO REGISTER TODAY! Poynt, Tony Bristol, Senior VP Business Development Brightkite, Rob Lawson, Chief Marketing Officer Email: Placecast, Anne Bezancon, Founder and President Call: TheWhereBusiness Registration Team on SCVNGR, Chris Mahl, SVP & Chief Brand Alchemist +44 (0) 207 375 7595 Simple Geo, Matt Galligan, Founder & CEO Online: On the secure website at Socialight, Dan Melinger, Co-Founder & CEO NAVTEQ, Representative AT&T Mobility, John Booth, Senior Product Marketing Manager Register now to benefit from early-bird discounts and SAVE $300!