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First tech title goes hereAd line of Sep 19Second line hereKen Webster
00B A goes hereTitleU?
Makes the macro economiccase (McKinsey knowledgepartners) Jan 2012Focus on mid-complexitydurable goodsDesign cues: ‘cradle...
00Title goes hereThe Herman Miller Mirra chair       www.hermanmiller.com• Great aesthetic appeal• Designed for refurbishm...
00 Title goes hereBackhausen Returnity®               www.backhausen.com www.returnity.at• Uses idea that waste = food• Te...
00Some IT leverageTitle goes here               • Digitisation               • Consolidation               • Resell/Reuse ...
B                                                                  00        Body scanners and tailoringBody scanners and ...
00Title goes here
Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Fut...
Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Fut...
Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Fut...
Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Fut...
Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Fut...
Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Fut...
Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Fut...
Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Fut...
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Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Future For Society & Enterprise

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ad:tech London 2012

Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Future For Society & Enterprise

Ken Webster, Head of Innovation, Ellen MacArthur Foundation

Published in: Business
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Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Future For Society & Enterprise

  1. 1. First tech title goes hereAd line of Sep 19Second line hereKen Webster
  2. 2. 00B A goes hereTitleU?
  3. 3. Makes the macro economiccase (McKinsey knowledgepartners) Jan 2012Focus on mid-complexitydurable goodsDesign cues: ‘cradle to cradle’,‘performance economy’,Shift from consumer to userAccess over ownership----------------New companion report onproducts of consumption Jan2013
  4. 4. 00Title goes hereThe Herman Miller Mirra chair www.hermanmiller.com• Great aesthetic appeal• Designed for refurbishment and disassembly• All materials carefully sourced – eliminating toxics
  5. 5. 00 Title goes hereBackhausen Returnity® www.backhausen.com www.returnity.at• Uses idea that waste = food• Technical cycles are guaranteed as being ‘cradle to cradle’• 100% recyclable• Process of return and re‐use:
  6. 6. 00Some IT leverageTitle goes here • Digitisation • Consolidation • Resell/Reuse • Collaborative Use • Customisation • Money (complementary currencies)
  7. 7. B 00 Body scanners and tailoringBody scanners and tailoring • Make accurate scan • Supply details • Receive clothes that fit
  8. 8. 00Title goes here

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