Post PC era  London 2012
Our approach is an evolution              1              2              3Deals focus       Hotel          Hotelapproach   ...
Align and Invest acrossproduct, supply & marketing
Multi channel marketing                       Above the line           Apps           Campaigns                           ...
Last minute booking
Follow the growthNA     LATAM     EMEA     APACiOS        Android      Windows
Mobile Journey   September 2012
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Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

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ad:tech London 2012

Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives

Scott Seaborn, Executive Creative Director, XS2
Christelle Chan, Marketing Director, Hotels.com
James Connelly, Managing Director, Fetch

Published in: Business
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Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

  1. 1. Post PC era London 2012
  2. 2. Our approach is an evolution 1 2 3Deals focus Hotel Hotelapproach Marketplace RetailerCall centre Internet Mobile
  3. 3. Align and Invest acrossproduct, supply & marketing
  4. 4. Multi channel marketing Above the line Apps Campaigns Social Multi platform Multi channel CRM – mobile optimised On-site Mobile Search
  5. 5. Last minute booking
  6. 6. Follow the growthNA LATAM EMEA APACiOS Android Windows
  7. 7. Mobile Journey September 2012

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