Media powerpoint


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Media powerpoint

  1. 1. Section A of the exam, Question 1B Lucy Lovell 13SRB
  2. 2. Genre <ul><li>Genre refers to types of all different medias which are recognisable and memorable because they have a number of identifiable elements which add to create a story and characters. </li></ul><ul><li>Some conventions of Genre are; Plot Characters Settings Modes of Narrative Music Stars Ad Visual Imagery All these conventions of genre make up what the audience want to see and what the audience enjoying watching. Genre of an film is key because if gives the audience a range of pleasures, including Anticipation, Expectation and Prediction. Genre theory is the characteristics, features and conventions that make up categories, usually within film and broadcast. Each genre is recognizable by an audience because of these common features and conventions. These are not rules and are not always defined leaving genre open to innovation and overlapping. Genre itself is a French word meaning &quot;class&quot; or &quot;kind&quot; and for many years has been applied to media texts. </li></ul>
  3. 3. Genre <ul><li>For my teaser trailer I decided to choose the genre of a psychological thriller, as I felt this would be a good genre to work with and to create something very realistic and a trailer that would fit all the key conventions. After looking at a variety of different teaser trailers and a variety of films, I knew that here i could be really creative with my ideas. There are many different story lines and plots i could use to generate a really effective teaser trailer. There is a variety of different shots, lighting and editing techniques that i can use effectively to make a really strong teaser trailer that fit all of the conventions of a psychological thriller teaser trailer. </li></ul>
  4. 4. Genre <ul><li>I noticed that thriller trailers have quick cuts and the camera angle constantly changes. I noticed that much of the music goes along with the action in the trailer, and builds up when tension and the story picks up. Lighting is often dark and lots of shadows are shown, and commonly the films are shot at night time or in very isolated areas, creating the sense of isolation and no escape. </li></ul><ul><li>For my teaser trailer I wanted to try and keep to the main conventions of a psychological thriller that I could. I decided to use a open space of a film for the main shooting, and then use a ally way to do other scenes, all which was surrounded by a forest. I also used quick cuts and rapid editing to create a sense of panic and sense of a thriller. I also when editing used a split screen tool, to create a shot of the same person but appearing twice on the shot to show the psychological part of my teaser trailer. </li></ul>
  5. 5. Narrative <ul><li>What is narrative?   </li></ul><ul><li>Narrative is the art of storytelling, something we all do every day. It is an important part of our lives and something that we value highly, if you consider the amount of time we all spend in front of television and cinema screens receiving narratives.   </li></ul><ul><li>In media terms, narrative is the coherence/organisation given to a series of facts. The human mind needs narrative to make sense of things. We connect events and make interpretations based on those connections. In everything we seek a beginning, a middle and an end. We understand and construct meaning using our experience of reality and of previous texts. Each text becomes part of the previous and the next through its relationship with the audience.   </li></ul>
  6. 6. Narrative <ul><li>Narrative Conventions   </li></ul><ul><li>When unpacking a narrative in order to find its meaning, there are a series of codes and  </li></ul><ul><li>conventions that need to be considered. When we look at a narrative we examine the  </li></ul><ul><li>conventions of   </li></ul><ul><li>Genre   </li></ul><ul><li>Character   </li></ul><ul><li>Form   </li></ul><ul><li>Time   </li></ul><ul><li>A narrative in its most basic sense is a series of events, but in order to construct meaning from the narrative those events must be linked somehow </li></ul><ul><li>My trailer is a non linear narrative meaning it is in a random order. </li></ul><ul><li>My trailer also uses a young protagonist so it breaks the conventions of a teaser trailer, meaning its mode of address to the audience is different and therefore reaches out to a different audience. </li></ul>
  7. 7. Narrative Theory, Roland Barthes <ul><li>Roland Barthes describes a text as Roland Barthes describes a text as  “a galaxy of signifiers, not a structure of signifieds; it has no beginning; it is reversible; we gain access to it by several entrances, none of which can be authoritatively declared to be the main one; the codes it mobilizes extend as far as the eye can read, they are indeterminable...the systems of meaning can take over this absolutely plural text, but their number is never closed, based as it is on the infinity of language...” (S/Z – 1974 translation) What he is basically saying is that a text is like a tangled ball of threads which needs unravelling so we can separate out the colours. Once we start to unravel a text, we encounter an absolute plurality of potential meanings. We can start by looking at a narrative in one way, from one viewpoint, bringing to bear one set of previous experience, and create one meaning for that text. You can continue by unravelling the narrative from a different angle, by pulling a different thread if you like, and create an entirely different meaning. And so on. An infinite number of times. If you wanted to.  </li></ul><ul><li>  Barthes also decided that the threads that you pull on to try and unravel meaning are called  </li></ul><ul><li>narrative codes and that they could be categorised in the following five ways:   </li></ul><ul><li>• Action code & enigma code (Answers & questions)   </li></ul><ul><li>• Symbols & Signs   </li></ul><ul><li>• Points of Cultural Reference   </li></ul><ul><li>• Simple description/reproduction   </li></ul><ul><li>• Structures   </li></ul>
  8. 8. Narrative theory - Todorov <ul><li>Todorov is a Bulgarian philosopher now living in France. His theory is a relatively simple one  </li></ul><ul><li>and goes something like this:   </li></ul><ul><li>1. The fictional environment begins with a state of equilibrium (everything is as it should  </li></ul><ul><li>be)  </li></ul><ul><li>2. It then suffers some disruption (disequilibrium)  </li></ul><ul><li>3. New equilibrium is produced at the end of the narrative  </li></ul><ul><li>There are five stages the narrative can progress through:  </li></ul><ul><li>• A state of equilibrium (all is as it should be)  </li></ul><ul><li>• A disruption of that order by an event  </li></ul><ul><li>• A recognition that the disorder has occurred  </li></ul><ul><li>• An attempt to repair the damage of the disruption  </li></ul><ul><li>• A return or restoration of a NEW equilibrium  </li></ul><ul><li>   </li></ul><ul><li>Here narrative is not seen as a linear structure but a circular one. The narrative is driven by attempts to restore the equilibrium. However, the equilibrium attained at the end of the story is not identical to the initial equilibrium.  </li></ul><ul><li>Todorov argues that narrative involves a transformation. The characters or the situations are transformed through the progress of the disruption. The disruption itself usually takes place outside the normal social framework, outside the ‘normal’ social events. For example:   </li></ul><ul><li>• A murder happens and people are terrified  </li></ul><ul><li>• Someone vanishes and the characters have to solve the mystery  </li></ul><ul><li>So, remember:  </li></ul><ul><li>• Narratives don’t need to be linear.  </li></ul><ul><li>• The progression from initial equilibrium to restoration always involves a  </li></ul><ul><li>transformation.  </li></ul><ul><li>• The middle period of a narrative can depict actions that transgress everyday habits and  </li></ul><ul><li>routines.  </li></ul><ul><li>• There can be many disruptions whilst seeking a new equilibrium (horror relies on this  </li></ul><ul><li>technique).  </li></ul>
  9. 9. Audience <ul><li>DYER ‘S UTOPIAN THEORY </li></ul><ul><li>Dyer’s Utopian theory is linked with the Uses and Gratifications theory that audiences consume media products with a clear set of pleasures to draw from that experience. Dyer expresses the Utopian theory as gratification that allows escapism from people’s real lives. He sees reality as full of negatives and unfullfilment whilst the ‘mediated ‘ world represents a hopeful in which to escape. </li></ul><ul><li>Reality Utopian solution </li></ul><ul><li>Exhaustion Energy </li></ul><ul><li>Scarcity Abundance </li></ul><ul><li>Dreariness Intensity </li></ul><ul><li>Manipulation Transparency </li></ul><ul><li>Fragmentation Community </li></ul><ul><li>So collectively these media worlds we delve into offer a Utopian(perfect) dream for audiences. Whilst he is under no illusion that media is there for profit it still in doing so offers audiences a glimpse of a world they relish but alas many never experience </li></ul>