Are the future of magazines           safe?!
Do they have a future as a product as            well as online?Research would suggest that they do. A study in the US sho...
What has been the impact of this    change on the magazine industry(production, exhibition, distribution and            co...
How has the consumption of           media changed?      The consumption of media has changed drastically.      As more an...
Future of the industry- Wired  “The future is already here, it’s just not evenly distributed yet”.       Editor in Chief o...
In your opinion what is the future of the               industry?I think although the industry is in decline, it will neve...
In your opinion what is the future of the               industry?I think although the industry is in decline, it will neve...
Future of the magazine industry
Upcoming SlideShare
Loading in …5
×

Future of the magazine industry

571 views

Published on

Published in: News & Politics, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
571
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Future of the magazine industry

  1. 1. Are the future of magazines safe?!
  2. 2. Do they have a future as a product as well as online?Research would suggest that they do. A study in the US shows that95% of adults read magazines and 75% of teens do.Also magazines are a way to pass time when you’re waiting at anairport/on the beach etc, that would be increasingly difficult toread online and fit in your bag!However some research suggests that popularity of magazinesdoesn’t fit with how popular the site is online. Sugar- the topselling teenage girl magazine is around the 59 thousand mark inthe global rank of sites visited. Whereas as Now magazine hasbeat it at around the 40 thousand mark. This goes to show that justbecause theyre a popular magazine doesnt mean they can gettheir readers to go online very easily.
  3. 3. What has been the impact of this change on the magazine industry(production, exhibition, distribution and consumption)?There has been less need to produce and print magazines as manyof them just get read online. The same can be said for distributionand consumption. This has had a major impact on many jobs, andjobs in the industry are scarce.
  4. 4. How has the consumption of media changed? The consumption of media has changed drastically. As more and more new technology is being invented, the consumption is rising. News can now be read online on your phones, sent in emails and updated through social sites such as Twitter and Facebook. Before music used to be just played on the radio, now we have music channels, ‘YouTube’, music downloading sites and sharing. 2000 201046 % of adults use internet 79% of adults use internet5% with broadband at home 64% have broadband 50% own a mobile 82% own a mobile 0% connect wirelessly 59% connect wirelessly
  5. 5. Future of the industry- Wired “The future is already here, it’s just not evenly distributed yet”. Editor in Chief of Wired Magazine UK, David RowanWired is a great example as to how to survive the magazine consumptiondecline! They have evolved and told stories in new ways. By integratingrich media, with social sharing and real time feedback you create a newform of browsing magazines. Imagine reading an article about a moviereview, then clicking on a photo to watch the trailer. At the end of thetrailer, you have the ability to browse movie times in your localarea, purchase tickets, and see who has purchased what, all withoutdisrupting the background of the magazine.“When was the last time you paid for news?” I don’t. “What was the lastthing you paid for digitally?” I said games. “Why?” Games have figuredout a way to capture attention and lure us into making upgrades withoutdisrupting gameplay. This is exactly what magazines are trying to capitalizeon. Exploring digital magazines, shows that quality content is somethingthat people will pay for. The richness of the medium and the userinteraction is something people will pay for. The economic model andreal-time feedback is something advertisers will pay for. The question isnow, what does this mean for the future of traditional media? Aremagazines all eventually going to be clickable and swipeable?
  6. 6. In your opinion what is the future of the industry?I think although the industry is in decline, it will never becompletely replaced. New technology usually never completelyreplaces old, as we always find a use. For example when the digitalcameras were first invented, everybody though the use of filmwould completely die out, but in fact it is now on increase.However I do think the magazine industry will decline, and I thinkto overcome this decline, they will need to create BETTER onlinesites than their other competitors.Or another way to survive, is include more free gifts when theyproduce magazines, as this is very tempting way to buy a magazine.
  7. 7. In your opinion what is the future of the industry?I think although the industry is in decline, it will never becompletely replaced. New technology usually never completelyreplaces old, as we always find a use. For example when the digitalcameras were first invented, everybody though the use of filmwould completely die out, but in fact it is now on increase.However I do think the magazine industry will decline, and I thinkto overcome this decline, they will need to create BETTER onlinesites than their other competitors.Or another way to survive, is include more free gifts when theyproduce magazines, as this is very tempting way to buy a magazine.

×