ColorSavvy<br />Why what you wear matters<br />Lucy  Grosz<br />09/16/09<br />
Overview<br />Why color matters<br />The four (4) responses of color<br />Color associations<br />Cultural color differenc...
“Colors,  like features, follow the changes of emotions.”  --Pablo Picasso<br />
Why Color Matters<br />We react to color on instinct<br />Color sets the mood – you and the people around you.<br />
More about why color matters<br />Color is a powerful communicator<br />You have three seconds to make an impression<br />...
Still more about its importance<br />Color affects marketing materials<br />Color influences our behavior<br />It enhances...
Color Creates Four Responses<br />Psychological<br />Physiological<br />Stimulation<br />Visual<br />
Ask Yourself<br />Have you ever had a meeting, interview<br />or presentation that did not go well?<br />What were you wea...
Types of Colors<br />Cool colors  -- Blue, Green, Pink, Purple, Blue-Green, Magenta, Blue-Red<br />	    These colors sooth...
Color Associations in the US<br />
More Color Associations in the US<br />
More Color Associations in the US<br />
Cultural Differences in Color<br />
Things to remember<br />Unconscious message and color response are critical<br />Color can frame decisions and change beha...
What are your colors?<br />Color is part of your personal branding<br />What you wear<br />How you market yourself<br />Ch...
Questions?<br />Thank you for attending today!<br />Lucy Grosz<br />lucy@altavistaben.com<br />614-889-0934<br />
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Color Savvy

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How color affects you and your clients

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Color Savvy

  1. 1. ColorSavvy<br />Why what you wear matters<br />Lucy Grosz<br />09/16/09<br />
  2. 2. Overview<br />Why color matters<br />The four (4) responses of color<br />Color associations<br />Cultural color differences<br />
  3. 3. “Colors, like features, follow the changes of emotions.” --Pablo Picasso<br />
  4. 4. Why Color Matters<br />We react to color on instinct<br />Color sets the mood – you and the people around you.<br />
  5. 5. More about why color matters<br />Color is a powerful communicator<br />You have three seconds to make an impression<br />Color is easily understood<br />Color creates/destroys credibility<br />Color communicates “know, like and trust”<br />Color makes you look healthier, younger, more appealing<br />
  6. 6. Still more about its importance<br />Color affects marketing materials<br />Color influences our behavior<br />It enhances/detracts from marketing materials<br />Color effects differ by culture<br />It is a key element and differentiator in your personal style and brand<br />Psychologists suggest color accounts for 60% of product/service decisions<br />
  7. 7. Color Creates Four Responses<br />Psychological<br />Physiological<br />Stimulation<br />Visual<br />
  8. 8. Ask Yourself<br />Have you ever had a meeting, interview<br />or presentation that did not go well?<br />What were you wearing?<br />
  9. 9. Types of Colors<br />Cool colors -- Blue, Green, Pink, Purple, Blue-Green, Magenta, Blue-Red<br /> These colors soothe and calm<br />Warm colors – Yellow, Orange, Brown, Yellow-Green, Orange-Red<br />These colors are more exciting and aggressive<br />Neutral Colors – White, Black and Gray<br />
  10. 10. Color Associations in the US<br />
  11. 11. More Color Associations in the US<br />
  12. 12. More Color Associations in the US<br />
  13. 13. Cultural Differences in Color<br />
  14. 14. Things to remember<br />Unconscious message and color response are critical<br />Color can frame decisions and change behavior<br />Color draws attention/creates discord<br />Color conveys and creates moods<br />Color affects body and mind simultaneously<br />
  15. 15. What are your colors?<br />Color is part of your personal branding<br />What you wear<br />How you market yourself<br />Choose colors wisely<br />Wear what is complementary to you<br />Make sure the color conveys the right message!<br />
  16. 16. Questions?<br />Thank you for attending today!<br />Lucy Grosz<br />lucy@altavistaben.com<br />614-889-0934<br />

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