Social media marketing basics

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This presentation is structured in four chapters: 1: the rise of Social Media and the new and exciting Online Marketing opportunities. 2: impact of Social Media in Thailand. 3: We zoom in on Facebook and Linkedin, and share basic and advanced strategies to achieve results. 4: We use case studies to illustrate do's and dont's.

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Social media marketing basics

  1. 1. • 30 minutes to... • Position Social Media Marketing • Case studies • Share (some of) our knowledge
  2. 2. Why make professional use of Social Media? • Nearly 1 in 4 people in the world are active on social networks (e-marketeer) • Your customers, your competitors, your employees and your prospects are on social media.
  3. 3. Social Interaction • people communicating with people • relationship marketing • listen, understand and implement what your consumers are asking for • humanise your brand
  4. 4. Market Study 2013 Source: 2013 s o c i a l m e d i a m a r k e t i n g i n d u s t r y r e p o r t M.A Stelzner Top 5 benefits of social media marketing: • Increased exposure • Increased traffic • Marketplace insight • Brand loyalty • Generate leads
  5. 5. Business Impact • 86% of marketers consider social media important. “Important”
  6. 6. A Marketing revolution • 75% of marketers started using social media marketing in the last three years. < 1 year • Marketing budgets shift fast to Social Media. 1-2 years 2-3 years
  7. 7. Leading tools (incl China)- JeffBullas.com Asia Pacific region dominates the social media landscape
  8. 8. And... Thailand? Zocial Inc.
  9. 9. The Social Media Clutter Top five platforms delivering results: Facebook – 92% Twitter – 80% LinkedIn – 70% Blogging – 58% YouTube – 56%
  10. 10. Facebook • • • • Branding your products Reach new people Interact with your audience Generate demand (Pull Marketing)
  11. 11. Facebook Business Basics • • • • • Create a professional Facebook Page Use a compelling cover photo Personalize & show who you are Use variety in all your posts K-I-S-S
  12. 12. 5 Facebook Power Tips • • • • • Develop a Content Strategy Develop a Posting Schedule Build and engage Increase your audience using Ads Use your tabs wisely
  13. 13. [NLP Page]
  14. 14. Facebook Ad Campaigns Ad Campaign Campaign Reach Responses Prospective Event Attendees 421 people Budget Amount Spent Ad Campaign 1 (Promote Manchester United event) Ad Campaign 2 (Increase Page Likes) Ad Campaign 3 (Promote FTCC event) Ad Campaign 4 (Promote Red Passion event) 170,328 people 399 Event Responses 2 USD/day 63.80 USD 53,179 people 1,068 Page Likes - 5 USD/day 74.41 USD 296,385 people 75 Event Responses 70 people 4 USD/day 39.6 USD 135,026 people 51 Event Responses 73 people 4 USD/day 16 USD
  15. 15. LinkedIn • Show and share your expertise • Find and interact with – – – – Potential Employees Customers Suppliers Peers • Learn and gain knowledge
  16. 16. LinkedIn Business Basics • • • • • • • Quality picture Background and experience Build your network carefully Communicate with your contacts Company page Join groups Add value and knowledge to conversations
  17. 17. 5 LinkedIn Power Tips • • • • • Make your profile easy to find: example Choose your Groups strategically GROUP Personalize your connect invitations Avoid spamming ME Meet people in person YOU
  18. 18. Inge Geerdens
  19. 19. Spam is easily recognised...
  20. 20. 5 Social Media Power Tips • • • • • Be present on many platforms Post valuable content regularly Develop a strategic Social Media plan Find out where your customers are online Invest time daily and be consistent
  21. 21. Social Media Funnel and Measurement Criteria • Visibility • Traffic • Engagement & Reach • Leads • New Customers Measurement • Impressions • Visits, Clicks • Likes, Share, Comments • OPT-In • Buy
  22. 22. More than Community Management – Engagement strategies – Strategic use of data – Focus on valuable business outcomes: ROI – Create user experiences to generate demand
  23. 23. Social Media: the 3 biggest strategic business mistakes • 1- Not having a social media presence. • 2- Having an unprofessional social media presence. • 3- Not having a well defined strategy and goals.
  24. 24. Discover more about Social Media on November 4 WebMob training Social Media Fast Track for Business with BAM SMS  Social Media Marketing Strategy  Set well defined goals  Select the best tools mix for your business  Social Media Toolkit  Build your audience  Budget allocation guidelines  Measure results
  25. 25. BAM-SMS is a Bangkok based Social Media Marketing company We use Social Media Marketing to deliver to our clients highly targeted online marketing strategies - reach the right prospect - at the right time - with the right message Thank you very much for your attention 
  26. 26. Q&A
  27. 27. Website: www.bamsms.com Email: info@bamsms.com LinkedIn: BAM-Social-Media-Services

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