Welcome Wagon ®  New Mover Marketing Program
Who is Welcome Wagon? <ul><li>Welcome Wagon has been welcoming families to their new neighborhoods for 80 years. </li></ul...
Partnering with Welcome Wagon <ul><li>What can Welcome Wagon  </li></ul><ul><li>provide for COMPANY? </li></ul><ul><li>Nat...
Multiple touchpoints to  new  families Linda Denmark  Sr. Marketing Consultant  951-808-8600
Post-move gift: local book Distributed to over  4,000  new movers annually in Corona <ul><li>High-end “gift” mailed to the...
Local exposure in CORONA <ul><li>COMPANY’s display ad in the Gift Book provides relevant exposure and brand awareness amon...
<ul><li>Personalized, deluxe size (8½” x 5½”) postcard stands out in the mail </li></ul><ul><li>Choose from over 350 full-...
Local distributor program <ul><li>Welcome Wagon’s 200+ local sales force and telesales team present exclusive New Mover Ma...
Great opportunity for your business <ul><li>Welcome Wagon provides a strategy to achieve: </li></ul><ul><ul><li>New Movers...
Thank You! Linda Denmark Mobile phone 714.878.1738
<ul><li>Sales rep: </li></ul><ul><li>The extra slides that follow contain additional info about new mover market, if neede...
A mobile nation Each year, approximately 19 million American households  (42 million people) move to  a new home. Moving t...
New homeowners:  Powerful spenders <ul><li>New homeowners spend more money on non-real estate related goods during the 3-6...
New homeowners:  Powerful spenders The new mover is uniquely focused on purchasing products within the Home Improvement ca...
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Welcome Wagon

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Powerpoint Local

  1. 1. Welcome Wagon ® New Mover Marketing Program
  2. 2. Who is Welcome Wagon? <ul><li>Welcome Wagon has been welcoming families to their new neighborhoods for 80 years. </li></ul><ul><li>Part of Move, Inc., the largest network of companies related to real estate online, and the official web site of the National Association of Realtors ® - www.Realtor.com </li></ul><ul><li>Welcome Wagon’s direct mail products are designed to reach families who have just moved into single-family homes during the critical stages following the move. </li></ul>
  3. 3. Partnering with Welcome Wagon <ul><li>What can Welcome Wagon </li></ul><ul><li>provide for COMPANY? </li></ul><ul><li>National exposure and awareness to a unique, ready-to-spend audience </li></ul><ul><li>An innovative, multi-faceted marketing system that helps your local distributors build their customer base </li></ul><ul><li>Negotiated rates that would be unavailable to your distributors without corporate participation </li></ul><ul><li>A 200+ local sales force to personally present the opportunity to distributors </li></ul>
  4. 4. Multiple touchpoints to new families Linda Denmark Sr. Marketing Consultant 951-808-8600
  5. 5. Post-move gift: local book Distributed to over 4,000 new movers annually in Corona <ul><li>High-end “gift” mailed to the mover’s new home for free </li></ul><ul><li>Contains Address Book, relevant content, offers from local and national businesses </li></ul><ul><li>4- 6 weeks delivery post-move </li></ul><ul><li>Enjoys a 98% open rate </li></ul><ul><li>Personalized with recipients’ name on cover and throughout </li></ul>
  6. 6. Local exposure in CORONA <ul><li>COMPANY’s display ad in the Gift Book provides relevant exposure and brand awareness among a very targeted, niche audience. </li></ul><ul><ul><li>- includes a coupon to be redeemed locally. </li></ul></ul>
  7. 7. <ul><li>Personalized, deluxe size (8½” x 5½”) postcard stands out in the mail </li></ul><ul><li>Choose from over 350 full-color designs or supply your branded artwork for the front and back </li></ul><ul><li>Very affordable, a plan for every budget </li></ul><ul><li>All-inclusive: printing, postage and mailing included in one low price </li></ul>Pinpoint: solo postcards
  8. 8. Local distributor program <ul><li>Welcome Wagon’s 200+ local sales force and telesales team present exclusive New Mover Marketing Package to your local distributors, aligned with your co-op program. </li></ul><ul><li>We develop co-branded collateral; COMPANY may include a message to their distributors. </li></ul><ul><li>Your partnership with Welcome Wagon provides your distributors with low, negotiated rates, not otherwise available. </li></ul><ul><li>COMPANY’s Welcome Wagon co-op program enables distributors to have a turnkey mover marketing program designed for them. </li></ul>
  9. 9. Great opportunity for your business <ul><li>Welcome Wagon provides a strategy to achieve: </li></ul><ul><ul><li>New Movers find you before your competitor </li></ul></ul><ul><ul><li>A turnkey marketing system </li></ul></ul><ul><ul><li>Exclusivity that puts you above your competition </li></ul></ul><ul><ul><li>A marketing program that fits your needs & budget </li></ul></ul>
  10. 10. Thank You! Linda Denmark Mobile phone 714.878.1738
  11. 11. <ul><li>Sales rep: </li></ul><ul><li>The extra slides that follow contain additional info about new mover market, if needed. </li></ul><ul><li>Additional statistic slides are available for the following categories: home décor, finance, telephony/satellite, appliances/home electronics, travel, automotive, fitness, pet </li></ul>
  12. 12. A mobile nation Each year, approximately 19 million American households (42 million people) move to a new home. Moving triggers a wave of expenditure on move-related products and services. This spending yields a staggering mover-related industry of approximately $170 B illion annually in the U.S. Source: U.S. Census
  13. 13. New homeowners: Powerful spenders <ul><li>New homeowners spend more money on non-real estate related goods during the 3-6 months surrounding their move than non-movers spend in 5 years! </li></ul><ul><li>The average US mover spends $8,867 on related products and services during the first 3 months. </li></ul><ul><li>Sources: HighPoint Associates; Beta Research New Homeowner Study, 2000 </li></ul><ul><li>New homeowner expenditure types: </li></ul><ul><ul><li>Home repair and renovation </li></ul></ul><ul><ul><ul><li>paint, flooring, heating & A/C </li></ul></ul></ul><ul><ul><li>Home products </li></ul></ul><ul><ul><ul><li>appliances, gardening tools, furniture </li></ul></ul></ul><ul><ul><li>Switching existing services </li></ul></ul><ul><ul><ul><li>telecom, banking, insurance </li></ul></ul></ul><ul><ul><li>Establishing new services </li></ul></ul><ul><ul><ul><li>water delivery, landscaping, storage </li></ul></ul></ul>
  14. 14. New homeowners: Powerful spenders The new mover is uniquely focused on purchasing products within the Home Improvement category. Compared to general consumers, people who have moved within the past 12 months spend much more heavily in this category: Total Home Improvement Project Spend $1000 - $1999 Total Home Improvement Project Spend $2000+ Purchase Interior Lighting Fixtures Purchase Exterior Lighting Fixtures $100 - $499 Purchase Interior Paint $500+ Source: MRI January 2007 Consumer Index 200 226 265 149 232 100% 126% 165% 49% 132% Increased Purchasing Behavior

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