Search Optimization
History of SEO: Section One
History of Search
 The creation of the WorldWide Web in the 90’s led to the
rapid increase in websites and information on...
The NeedTo Categorize
 1998 Google created web searches
for viewers to find sites more
accurately using keywords
 People...
Search Engine Optimization
 SEO (Search Engine Optimization)
is the strategy to get users to your
content
 Specific keyw...
SearchToday
 Smart phones
allow people to
search on the go
 Roughly 25% of
all searches on
Google were
done on mobile
in...
End of Section One
Next Section: Intro to Mobile Search
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Search history

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Search history

  1. 1. Search Optimization History of SEO: Section One
  2. 2. History of Search  The creation of the WorldWide Web in the 90’s led to the rapid increase in websites and information on the internet. This created a need for search engines to be added like bing or Google.  Between December 1999 and December 2000, the amount of websites on the Internet increased from 9.5 million to over 25 million (BBC 2002)  Currently there are over 600 million sites on the web (Pingdom 2012)
  3. 3. The NeedTo Categorize  1998 Google created web searches for viewers to find sites more accurately using keywords  People use keywords to increase the probability of their site coming up in search results  The result: people learned to monetize through keyword advertising Google:V1
  4. 4. Search Engine Optimization  SEO (Search Engine Optimization) is the strategy to get users to your content  Specific keywords in content, video, text, and even the URL itself can be tracked by search engines  Revenue, Consumer Buzz and Market Presence are influenced by SEO
  5. 5. SearchToday  Smart phones allow people to search on the go  Roughly 25% of all searches on Google were done on mobile in Q4 2012 (The Search Agency)
  6. 6. End of Section One Next Section: Intro to Mobile Search

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