S
Mobile Email
Email Marketing: Section 2
Mobile to overcome Desktop
“Commercial emails opened
on mobile devices are on pace
to surpass PC opens by the
end of 2013....
Key Differences
Desktop
S 600px wide
S Images normally blocked by
default
Mobile
S 300px wide (varies by device)
S iPhone ...
Optimizing email for mobile
S Instead of preheader go
straight to content
S Smaller image files
S Clear CTAs
S Limit the w...
Victory or Delete
Mobile design requires:
S Less heavy content
S Less clutter
S More direct
S Avoid left/right scrolling
Email Marketing Complete. Way to deliver!
Next Section: Retention and Engagement
Mobile emailppt
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Mobile emailppt

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Mobile emailppt

  1. 1. S Mobile Email Email Marketing: Section 2
  2. 2. Mobile to overcome Desktop “Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013.” (MarketingProfs) S Mobile email represents 43% of all email opens – a 138% increase in the last 18 mos.
  3. 3. Key Differences Desktop S 600px wide S Images normally blocked by default Mobile S 300px wide (varies by device) S iPhone loads images automatically S Zoom to fit whole message, must pinch or double tap to read
  4. 4. Optimizing email for mobile S Instead of preheader go straight to content S Smaller image files S Clear CTAs S Limit the width S Avoid full width banner ads S Avoid full width text S Be ready to sacrifice your right-side content
  5. 5. Victory or Delete Mobile design requires: S Less heavy content S Less clutter S More direct S Avoid left/right scrolling
  6. 6. Email Marketing Complete. Way to deliver! Next Section: Retention and Engagement

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