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Email campaignsppt


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Email campaignsppt

  1. 1. S Email Campaigns Email Marketing: Section 1
  2. 2. Email Marketing Statistics S The most popular and effective digital marketing tool S 85% of internet users access email S 90 trillion emails sent annually S Greater ROI (return on investment) and CTR (click through rate) than Keyword or Banner Ads
  3. 3. Benefits of Email
  4. 4. Subject Lines: Make it matter S First impression customers receive from your brand S Most important driver of email opens beside the sender organization
  5. 5. A/B Testing When is the best time to send my email? Which subject lines should I use? How effective are my CTAs? The only way to know for sure is to experiment. The most common way is to run an A/B Split Test.
  6. 6. Important Test Groupings S Why am I sending the email to the customers? When writing an email its important to showcase the reason for the email. S When is the best time to send an email to a customer. You want to be close to the top of the list when they open the email. S What Should the Email look like? Should I have a colorful background? More pictures?
  7. 7. Email Service Providers S ESPs host email marketing services on their servers S You manage an email marketing account and send emails using a web browser S The ESPs handle sending the mass messages and provide detailed reports on your campaigns tons of ESP options
  8. 8. CAN-SPAM & Legal Obligations The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations ( up to $16,000 per violation). Don’t use false or misleading header information + Don’t use deceptive subject lines + Identify the message as an ad + Tell recipients the sender location + Provide opt-out in email + Honor opt-out requests + You can’t contract away your legal responsibility
  9. 9. Section 1 Complete. Nice job! Next Section: Mobile Email