Recovering From
Penalties
Menachem Rosenbaum
http://luckyboost.com
@luckyboost

http://www.
See HTML5 Version at http://lu...
Penalty Types
Algorithmic
• Panda
• Penguin
Manuel
• Low quality content
• Unnatural links to your site
Do I have a penalty?
When was there an update?
Panguin Tool 2.0
Barracuda Digital

Google Penalty
Checker Fruition

Chartelligence - Chrome plu...
Was I affected?
Are you sure you have a penalty?

Blocked by robots.txt
Panda / Low quality content
Monthly updates roll out over 10 days
23 Questions to assess quality

Coanincal
Noindex
Rewrit...
Tools

robots.txt
canonical
noindex

API
Uses Google and Yahoo BOSS
Only checks for plagiarism
API
Only checks for plagiarism
Submit entire site at once

Grammar and plagiarism check
Check for rewrites as well
Final v...
Cleanup results
Penguin / Unnatural links
Links from low quality sites
Too many exact anchors
Keyword stuffing in anchor
Sitewide links

A...
Tools
Free
Up to 100K links
Only get backlink address
Domain Authority & Page
Authority
Filters out bad link
URL Rank & Do...
Free for site owner
Advanced filtering
Trust Flow & Citation Flow
Link graph over time
Over detailed data
Google Backlink ...
When all else fails
Cleanup results
Will I get my rankings back?
“The web is an ever-changing
ecosystem, and your site's performance
in search almost certainl...
Thank You
Menachem Rosenbaum
http://luckyboost.com
@luckyboost

See HTML5 Version at http://luckyboost.com/recovering-from...
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Recovering from Google Penalties (Panda and Penguin)

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Tools and case studies about recovering from Google penalties (Panda Penguin Low quality content and Unnatural links)
Comparison between the different tools and the way they can help you. http://luckyboost.com

Published in: Marketing, Technology, Design
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Recovering from Google Penalties (Panda and Penguin)

  1. 1. Recovering From Penalties Menachem Rosenbaum http://luckyboost.com @luckyboost http://www. See HTML5 Version at http://luckyboost.com/recovering-from-google-penalties/
  2. 2. Penalty Types Algorithmic • Panda • Penguin Manuel • Low quality content • Unnatural links to your site
  3. 3. Do I have a penalty?
  4. 4. When was there an update? Panguin Tool 2.0 Barracuda Digital Google Penalty Checker Fruition Chartelligence - Chrome plugin
  5. 5. Was I affected?
  6. 6. Are you sure you have a penalty? Blocked by robots.txt
  7. 7. Panda / Low quality content Monthly updates roll out over 10 days 23 Questions to assess quality Coanincal Noindex Rewrite content Adding quality content
  8. 8. Tools robots.txt canonical noindex API Uses Google and Yahoo BOSS Only checks for plagiarism
  9. 9. API Only checks for plagiarism Submit entire site at once Grammar and plagiarism check Check for rewrites as well Final visual answer Their own DB Free Grammar and plagiarism check Scours variety of aspects API at cost
  10. 10. Cleanup results
  11. 11. Penguin / Unnatural links Links from low quality sites Too many exact anchors Keyword stuffing in anchor Sitewide links Article directories Link directories Bookmark sites Bad locations Blogroll links Footer links Phrases in url directory dir bookmark forum view
  12. 12. Tools Free Up to 100K links Only get backlink address Domain Authority & Page Authority Filters out bad link URL Rank & Domain Rank Detects site wide links Link graph over time Almost no filtering options Grades each link Tries to detect site type Tries to detect location of link on page Many filtering options Data sampling Provide your own backlinks
  13. 13. Free for site owner Advanced filtering Trust Flow & Citation Flow Link graph over time Over detailed data Google Backlink Checker for Penguin & Disavow Analysis by Internet Marketing Ninjas Free Automated filtering by trends Need to provide WMT back links Rates link risk Tries to find contact details System for emailing webmaster Need to provide the bad links Manages emails Contact details based on whois DeleteBackLinks.com Removes directory links
  14. 14. When all else fails
  15. 15. Cleanup results
  16. 16. Will I get my rankings back? “The web is an ever-changing ecosystem, and your site's performance in search almost certainly fluctuates over time. As a result, even if your reconsideration request is successful, your site may rank lower (or higher) than it used to.” https://support.google.com/webmasters/answer/2604824?hl=en&ref_topic=2604771
  17. 17. Thank You Menachem Rosenbaum http://luckyboost.com @luckyboost See HTML5 Version at http://luckyboost.com/recovering-from-google-penalties/

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