Disney World Magic Kingdom

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Disney World Magic Kingdom

  1. 1. WALT DISNEY WORLD RESORT<br />MAGIC KINGDOM<br />
  2. 2. GROUP NO. 2<br />AMIT RAI – 10<br />KULVINDER PATHANIA – 27<br />SHUBHANGI CHOUHAN – 61<br />PRATEEK CHHABRA – 16<br />GAURAV CHOUHAN – 57<br />ASHISH SONAWANE – 29<br />
  3. 3. AN OVERVIEW<br />A segment of world Disney company <br />4 Theme park, 2 water park, 20 resort hotels <br />Founded in 1971 in Florida <br />CFO- Thomas O Staggs <br />Variety of additional family-oriented leisure enterprises.<br />Conceives, builds, and manages the company's theme parks and holiday resorts.<br />
  4. 4. MAGIC KINGDOM<br />A theme park at Walt Disney World Resort<br />Most visited theme park in the world<br />Spread across 107 acre in 7 lands <br />
  5. 5. 7 LANDS <br />Main Street, U.S.A.® area<br />Adventureland® area<br />Frontierland® area<br />Liberty Square<br />Fantasyland® area<br />Mickey's Toontown® Fair area<br />Tomorrowland® area<br />
  6. 6. ATTRACTIONS AT MAGIC KINGDOM <br />“It’s a small world”<br />Astro Orbiter<br />Buzz light year's space ranger spin<br />Cinderella castle <br />Country bear jamboree <br />Donald's boat<br />Jungle cruise<br />Main street vehicles <br />
  7. 7. Cont…<br />The hall of presidents <br />The haunted mansion <br />Tom sawyer island <br />Frontlandshootin’ arcade<br />
  8. 8. SERVICE OFFERED <br />Wheel chair and electric convince vehicle rentals (ECV)<br />Lockers<br />Special dietary requests<br />Barber shop<br />Package pick up service <br />Disney character meet & greets <br />baby care centre <br />World florist & gift basket shop<br />Customized maps <br />Currency Exchange<br />UPS/FEDEX shipping<br />
  9. 9. DISNEY MEMBERSHIP<br />Special vacation packages to DISNEYLAND .<br />a members-only website with the latest offers for discounts, exclusive opportunities .<br />Special rates on selected DISNEYLAND and Walt Disney World.<br />Annual Passports and multi-day theme park admission<br />Special offers on selected Disney books, CDs, home videos ,DVDs & Disney theatrical performances.<br />
  10. 10. MARKETING TECHNIQUE<br />Branding and Merchandising<br />Ambience<br />Customer service<br />Value creation<br />
  11. 11. MARKETING STRATEGIES<br />SellMore to Existing Customers<br /> Expand Your Marketplace<br />Continuous Promotion<br />Always Improve and Add to your Offerings<br />Tracking Business<br />
  12. 12. SERVICE PROCESS<br />
  13. 13. THANK YOU & VISIT AGAIN………!!<br />

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