Cafe Coffee Day


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Cafe Coffee Day

  1. 1. Café Coffe Day<br />Theme: KOFFEE WITH CRICKET (KWC)<br />Group No.2<br />
  2. 2. Introduction<br />Café Coffee Day (CCD) pioneered the café concept in India in 1996 .<br />It’s first was opened in Bangalore and till date has 915 café’s.<br />Our Divisions:<br />Coffee Day Fresh ‘n Ground.<br />Coffee Day Xpress. <br />Coffee Day Take Away <br />Coffee Day Exports<br />Coffee Day Perfect <br />
  3. 3. FEASIBILITY STUDY OF KIOSKS<br />PEST ANALYSIS<br />Political Factors-<br /><ul><li>BCCI, ruling body of IPL should be contacted
  4. 4. Formal agreement for selling coffee products through café’s and through kiosk in stadium
  5. 5. Agreement is of mutual profit sharing</li></ul>Economical Factors-<br /><ul><li>IPL is a $2.1 billion valued sports event and most valuable game after EPL
  6. 6. A lot of potential in this game as Cricket is most respected game in India
  7. 7. Customers disposable income has increased in recent years which will be helpful for us</li></li></ul><li>Cont…<br />c) Social Factors-<br /><ul><li>Social factors relate to pattern of behavior, tastes, and lifestyles
  8. 8. As CCD is targeting youth so we will be focusing on selling products appealing to young
  9. 9. Related with IPL we will be doing promotions related with cricket and sport’s lovers by selling merchandize associated with various teams of IPL </li></ul>d) Technological Factors-<br /><ul><li>We will use technology such as online sites for booking tickets and combo offers
  10. 10. On a mobile Call and SMS we will deliver the order to customer in the stadium.</li></li></ul><li>Cont…..<br />CUSTOMER:<br />1.) Product-<br />Customized products according to the IPL theme<br />2.) Price-<br />Coffee will be priced at the same price with some variations in other products.<br />3.) Place-<br />We would sell our products through kiosks, retail stores and virtually.<br />4.) Promotion-<br />Through on store promotions e.g Scratch Cards, Contests, Accessories of IPL.<br />Promoting the brand through Print Media and Radio to pull the customers.<br />
  11. 11. ANSOFF’S MATRIX<br />
  12. 12. PORTER’S FIVE FORCES MODEL<br /><ul><li>Threat of new entrants</li></ul>Costa Coffee<br />Barista<br /> <br /><ul><li>Bargaining power of customers:</li></ul>Price comparison<br />Variety of products<br />Service provided<br /> <br /><ul><li>Bargaining power of Suppliers:</li></ul>Food items obtained from local suppliers<br />Follows backward integration<br />Coffee beans from its base in Bangalore<br /> <br />
  13. 13. Cont….<br /><ul><li>Threat of substitutes:-</li></ul>Ice tea offered by Costa coffee<br />Coffee offered by other competitors<br />Cold drinks served in stadium<br /> <br /><ul><li>Competition within industry :-</li></ul>Barista targeting same youth<br />Pepsi and coke<br />
  14. 14. BUSINESS MODEL<br /><ul><li>Profit Sharing Model-</li></ul>40 % of the total sales profit goes to BCCI <br />Ticket selling through our outlets which will pull the crowd and profit divided into BCCI and Chennai Super Kings.<br />Advertising revenue<br />Creating an ambience of cricket in our outlet where we will telecast matches of IPL. Sales profit will be shared between BCCI and CCD (60% CCD and 40% BCCI) <br /><ul><li>Future Planning-</li></ul>Upcoming events like 20:20 World Cup, Cricket World Cup 2011<br />Domestic Cricket<br />Common Wealth Games <br />
  15. 15. Cont……<br /><ul><li>Advertising-</li></ul>Through Bill Boards<br />Print Media<br />Radio<br />Internet<br /><ul><li>Benefits-</li></ul>Improve service standard in the stadium.<br />Will create a knowhow of the brand<br />
  16. 16. MENU<br />