Australian Facebook Performance Report - June 2014

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Understand the strategies and tactics behind some of Australia's most successful Facebook brand pages. Download the full report here: http://socialpulse.co/australian-facebook-performance-report/australian-facebook-performance-report-june-2014

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Australian Facebook Performance Report - June 2014

  1. 1. www.socialpulse.co // hello@socialpulse.co // #fbreport Analysed by Online Circle Digital Social media automation June 2014 Facebook Performance Report Australia
  2. 2. Australian Facebook Performance Report June 2014 // #fbreport Social media automation www.socialpulse.co // hello@socialpulse.co 2 Contents Top 30 Facebook Pages by Engagement Top 30 Facebook Pages by Fans Top 20 Industries by Engagement Top 20 Industries by Fans Top 20 Industries by Fan Growth Introduction Airlines, Travel and Tourism Alcohol - Beer, Wine and Cider Alcohol - Spirits Automotive - Manufacturers Banks and Financial Institutions Department and Online Stores Education Electronics FMCG - Beverages FMCG - Snackfoods Government Health, Beauty, Medical and Pharmaceutical Insurance Musicians and Bands News and Magazines Pets Politics Quick Serve Restaurants Radio Retail - Fashion Retail - Grocery Sporting Clubs Telecommunications TV Channels and Networks TV Shows Methodology About Us 3 4 5 6 7 8 9 - 10 11- 12 13 - 14 15 - 16 17 - 18 19 - 20 21 - 22 23 - 24 25 - 26 27 - 28 29 - 30 31 - 32 33 - 34 35 - 36 37 - 38 39 - 40 41 - 42 43 - 44 45 - 46 47 - 48 49 - 50 51 - 52 53 - 54 55 - 56 57 - 58 59 60
  3. 3. Australian Facebook Performance Report June 2014 // #fbreport Social media automation www.socialpulse.co // hello@socialpulse.co 8 Introduction Welcome to the June 2014 edition of the Australian Facebook Performance Report This report coincides with the availability of Custom Reports on Social Pulse™ Analytics. With a subscription plan, you can now issue your own Facebook Performance Report for your chosen industry or even cherry pick pages and brands that you are particularly interested in. You can issue these reports directly online at any point in time, using any date range period you desire. For more on Social Pulse™ capabilities visit: www.socialpulse.co This new edition, the first for the year, further establishes us as the largest and most reputable Facebook benchmarking tool in Australia. Previous editions, including the inaugural Annual Facebook Report and Awards back in December, have reached over 1 million people. Using data from Social Pulse™ and information analysed by the Online Circle Digital Data team, the Facebook Report provides success benchmarks to increase your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages. The full report can be downloaded at: www.socialpulse.co/australian-facebook- performance-report What’s changed? We have expanded our coverage of the Australian industry and carefully watched all the latest developments at Facebook. This will be the last report to rely on People Talking About as an engagement metric. Facebook has decided to deprecate this compound public metric in the coming months, in favour of more precise metrics. These new measurements are already part of Social Pulse™ and will power the next report. The macro level trends you will find inside the report are a repetition and strengthening of the trends from our last edition. Media pages continue to gain ground with expanded audience and great engagement. The Radio industry, already a highlight back in December, has more than quadrupled its average engagement and leads the pack by a wide margin (page 5). More than ever, fresh and sharp content is a requirement to conquer user attention. Social Pulse™ has recently announced a new tool that allows brands to reach their audience at the right time, with the right message. Weather based Events Triggers bring real-time social marketing to any Facebook page. You can find out more at: www.socialpulse.co/weather Last words This report is not an opinion piece and should help you along with other factors. It is here to supply you with numerical benchmarks across Australian brands on Facebook. Data for this report was collected from our data analysis and visualisation software, Social Pulse™ Analytics from January 1 to June 1, 2014. Please review the methodology at the end of the report for a clear understanding of each metric. If you don’t see your brand in this report and would like to add it to the next report, you can do so here: www.socialpulse.co/australian- facebook-performance-report Social Pulse™ is a social media management system that provides analytics, publishing, customer service, ads management and monitoring for social media. You can sign up for a free Social Pulse™ account here: www.socialpulse.co Lucio Ribeiro MD Social Pulse™ Australia
  4. 4. Social media automation www.socialpulse.co // hello@socialpulse.co Fifi And Dave B105 Nova 919 2111383,386 127,674 62,7651 Top 30 Facebook Pages by Engagement for 2014* Data analysed by Online Circle Digital - www.theonlinecircle.com * Top 30 Pages by Average Engagement (average of the seven day figures taken from January 1 to June 1, 2014). For the full report visit: www.socialpulse.co/australian-facebook-performance-report
  5. 5. Social media automation www.socialpulse.co // hello@socialpulse.co Australia.com McDonald’s Australia Coles 21115,788,838 1,023,267 761,2511 Top 30 Facebook Pages by Fans for 2014* Data analysed by Online Circle Digital - www.theonlinecircle.com * Top 30 Pages by number of fans on June 1, 2014. For the full report visit: www.socialpulse.co/australian-facebook-performance-report
  6. 6. Social media automation www.socialpulse.co // hello@socialpulse.co* Average weekly engagement per page for the Top 20 pages by engagement per industry, January 1 to June 1, 2014. Top 20 Industries by Engagement for 2014* Data analysed by Online Circle Digital - www.theonlinecircle.com For the full report visit: www.socialpulse.co/australian-facebook-performance-report
  7. 7. Sign up for a free Social Pulse™ account to download the full report. www.socialpulse.co/australian-facebook-performance-report Social media automation

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