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Social media Australia - connecting with young males april 11

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Social Media for young males in Australia

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Social media Australia - connecting with young males april 11

  1. 1. The Online Circle Social Media Cookbook<br />Social Media Behaviour – A Guide to go<br />A The Online Circle Workbook<br />
  2. 2. Need<br />www.theonlinecircle.com<br />
  3. 3. Solution<br />www.theonlinecircle.com<br />
  4. 4.
  5. 5. Two Big Questions<br />WHERE?<br />HOW?<br />5<br />But first, some background<br />www.theonlinecircle.com<br />
  6. 6. 6<br />www.theonlinecircle.com<br />
  7. 7. Men go online more often, stay on for longer, and respond to ads more positively than women do,<br />Pew marketing; Nielsen, Hitwise<br />www.theonlinecircle.com<br />
  8. 8. Relevant Social Media Facts<br /><ul><li>73% of all online content is user generated.
  9. 9. It is estimated males 18 – 24 produce approx. 25% of all UGC
  10. 10. An average user becomes a fan of 2 pages every month.
  11. 11. 45% of search results for the world's top 20 largest brands are now linked to user generated content. (Nielsen Ratings 08/2010).</li></ul>8<br />www.theonlinecircle.com<br />
  12. 12. WHERE?<br />9<br />www.theonlinecircle.com<br />
  13. 13. Web Activities<br />www.theonlinecircle.com<br />
  14. 14. Web Activities<br />www.theonlinecircle.com<br />
  15. 15. www.theonlinecircle.com<br />
  16. 16. www.theonlinecircle.com<br />
  17. 17. More than just Facebook and Twitter<br />www.theonlinecircle.com<br />
  18. 18. www.theonlinecircle.com<br />
  19. 19.
  20. 20. Games<br />
  21. 21. Games<br />
  22. 22. Use of Computers<br />Wireless internet use rates are especially high among young adults, and the laptop has replaced the Desktop as the computer of choice among those under thirty. <br />Brought to you by “your company”<br />
  23. 23. Wireless<br />81% of adults between the ages of 18 and 29 are wireless internet users<br />Roughly half of 18-29 year olds have accessed the internet wirelessly on a laptop (55%) or on a <br />Cell phone (55%),<br />
  24. 24. Mobile<br />
  25. 25. HOW?<br />22<br />www.theonlinecircle.com<br />
  26. 26. Social Media Outline<br />23<br />www.theonlinecircle.com<br />
  27. 27.
  28. 28.
  29. 29. Brave not boring<br />26<br />www.theonlinecircle.com<br />
  30. 30. The key, when it comes to social media, is to understand how consumers use technology and adapt it to their social lives. <br />It’s a cross between behavioural psychology and technographics, and is definitely rooted in the principles of user experience and ethnographic research.<br />27<br />www.theonlinecircle.com<br />
  31. 31. One strategy rather than 100 tactics<br />Inform and convert<br />Identify and Neutralise using fear<br />Empower, break bystander and give them social validation to be active<br />Inform and Grow<br />Entitle to Act<br />Neutralise attention and discourage taking him out of the centre of attention<br />"Even if this is true......"<br />"Although this is on-topic....."<br />"I disagree...."<br />"Yes, but....."<br />"Can you provide a source for this...."<br />NOT FOLLOW UPS<br />28<br />
  32. 32. www.theonlinecircle.com<br />
  33. 33. Social Media Fragmentation<br />
  34. 34. Social Media Centralisation<br />www.theonlinecircle.com<br />
  35. 35. How young males interact on Facebook.<br />www.theonlinecircle.com<br />
  36. 36. How young males interact<br />Focus in filling the blank box. <br />90%+ interaction on People’s stream rather than the proper page<br />www.theonlinecircle.com<br />
  37. 37. How young males interact<br />Overall 55% increase in interactions with Visual messages.<br />Males interact 10-30% more with images rather than text.<br />www.theonlinecircle.com<br />
  38. 38. How young males interact<br />Australian males respond better in the morning.<br />Monday to Friday – Up to 40% more<br />www.theonlinecircle.com<br />
  39. 39. www.theonlinecircle.com<br />
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  41. 41. www.theonlinecircle.com<br />
  42. 42. www.theonlinecircle.com<br />
  43. 43. Jeff Richardson – jeff@theonlinecircle.comLucio Ribeiro – lucio@theonlinecircle.comwww.theonlinecircle.com<br />

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