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How to create Content for Instagram - July 2018

Instagram published the Instagram Creators Handbook, an official, downloadable guide to IGTV for creators. The 50-page guide covers a range of tutorials such as top tips, suggested apps and tools for creating and editing IGTV video, and video uploading advice.

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INSTAGRAM
CREATOR
HANDBOOK
This Handbook and the list of apps
and accessories below have been
provided for information only. 
Instagram does not endorse or
sponsor and is not affiliated with
the apps, app developers, or
accessory makers identified in this
Handbook. 
You should independently
determine whether the apps or
accessories identified in this
Handbook are appropriate for your
purpose. 
Instagram disclaims any liability
which may arise from your use

of any app or accessory identified
in this Handbook or the
information provided in this
Handbook.  
CONTENTS1. INTRODUCTION
2. APPS & TOOLS
I. CAPTURE
II. EDIT
III. ACCESSORIES
3. UPLOAD
I. MOBILE
II. DESKTOP
4. BE THERE FIRST
1. INTRODUCTION
From Live, to Feed, to video,
Instagram gives you a variety of
ways to engage deeply with your
fans and be discovered. Now, we're
bringing the ability to share longer
vertical video on Instagram.
This an exciting opportunity for you
to get closer to your fans, explore
your creativity, grow your audience,
and build your brand.
We created this handbook to guide
you through the best ways to
capture and edit great video for

this new platform.
There are many ways to shoot great
video these days, so we won't be
covering all of them here.
Think of this guide as a way to get
started capturing vertical video
content, whatever your camera.
2. APPS & TOOLS
I. CAPTURE
II. EDIT
III. ACCESSORIES
Getting the most out of your
phone's camera helps to get the
best vertical video, no matter what
you're capturing.
Before jumping into the camera,

we're going to start with some
settings.
I. CAPTURE

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How to create Content for Instagram - July 2018

  • 2. This Handbook and the list of apps and accessories below have been provided for information only.  Instagram does not endorse or sponsor and is not affiliated with the apps, app developers, or accessory makers identified in this Handbook.  You should independently determine whether the apps or accessories identified in this Handbook are appropriate for your purpose.  Instagram disclaims any liability which may arise from your use
 of any app or accessory identified in this Handbook or the information provided in this Handbook.  
  • 3. CONTENTS1. INTRODUCTION 2. APPS & TOOLS I. CAPTURE II. EDIT III. ACCESSORIES 3. UPLOAD I. MOBILE II. DESKTOP 4. BE THERE FIRST
  • 4. 1. INTRODUCTION From Live, to Feed, to video, Instagram gives you a variety of ways to engage deeply with your fans and be discovered. Now, we're bringing the ability to share longer vertical video on Instagram. This an exciting opportunity for you to get closer to your fans, explore your creativity, grow your audience, and build your brand. We created this handbook to guide you through the best ways to capture and edit great video for
 this new platform.
  • 5. There are many ways to shoot great video these days, so we won't be covering all of them here. Think of this guide as a way to get started capturing vertical video content, whatever your camera. 2. APPS & TOOLS I. CAPTURE II. EDIT III. ACCESSORIES
  • 6. Getting the most out of your phone's camera helps to get the best vertical video, no matter what you're capturing. Before jumping into the camera,
 we're going to start with some settings. I. CAPTURE
  • 7. This helps with framing and composing your subject in the frame. Settings: Turn on the grid
  • 8. Settings: Resolution & Frame Rate What does it all mean? Video Vertical Video Resolution Frame Rate (frames per second) What it means 720p 720 x 1280 30 Smaller file size, but lowest quality. Use this if you want
 to save space on your phone 1080p 1080 x 1920 30 This is the best of both worlds: good quality, without taking up too much space 1080p 1080 x 1920 60 The same quality, but twice the frames. So you can do some slo-mo, and have more frames to edit with 4K 2160 x 3840 24 The highest quality, with 24 frames, a standard in the film industry 4K 2160 x 3840 30 The highest quality, with a smooth 30 frames, very flexible format for mobile video 4K 2160 x 3840 60 The best. But also the biggest file size! Use this if you plan to do a lot of intensive editing.
 Not available on all phones Slo-Mo 1080p 1080 x 1920 120 Great for fun slo-mo effects 1080p 1080 x 1920 240 Great for fun slo-mo effects
 but you'll need good light and storage space on your phone! Not available on all phones
  • 9. This is what 4K looks like This is 1080 This is 720 *scaled to fit
  • 10. Remember the light! A good general rule of thumb for video is the higher the frame rate, the more light you will need. So if you're trying to capture 60, 120, or 240 frame per second
 slo-mo, it's best that you do it in good lighting conditions. PRO TIP
  • 11. PRO TIP More pixels take up more space, but also give you more flexibility
 for editing. Even if you don't intend to share your final video in 4K, it's worth capturing in 4K for the most flexibility when you edit (for example: cropping), and then export your final video in 1080p. Of course, this takes up more space on your phone so double check your storage!
  • 12. Tap to focus/expose: Tap anywhere on the screen to focus and expose on that portion
 of the image. Going from good to great
  • 13. Lock focus/exposure: Tap and hold to lock auto focus
 and auto exposure. Going from good to great
  • 14. Nudge to adjust exposure: Swipe your finger up or down as
 you tap (or tap and hold) to adjust exposure. Going from good to great
  • 15. PRO TIP Lock it in. Shoot a lot of video and want
 the camera to be in video mode anytime you open it? It's possible! On iOS go to Settings > Camera > Preserve Settings > toggle 'Camera Mode' on
  • 16. The built-in camera apps on
 iOS and Android will help get you started. Sometimes though you need more control, that's where these apps come in. Apps for iPhone & Android
  • 17. Adjust frame rate, ISO and shutter speed. Use cinematic zoom and rack focus for even more impact. Filmic Pro
  • 18. PRO TIP Don't forget about sound! It seems obvious, but sound plays
 a big part in a video experience. If you're outdoors and it's windy, try
 to shield your phone's microphone. If you're capturing a sound source that is distant from the camera, try to use a remote microphone or ask a friend to use their phone to record sound.
  • 19. Turn on the grid to see a built in level, pick different resolutions/ frame rates, use cinematic zoom. ProCam
  • 20. PRO TIP Capturing for color. If you like to really go big when it comes to retouching color/looks of your video, apps like Filmic Pro and others have a D-LOG mode. D-LOG lets you capture a low- contrast, desaturated, raw video, offering you flexibility for color correction.
  • 21. Select your resolution, frame rate, bit rate and audio sampling. Record time lapses easily. Ultracorder
  • 22. PRO TIP Do not disturb. Imagine filming, and then in the middle of capturing the best moment ever, your phone rings. Turns out that this can stop your video (😱). Enable 'Do Not Disturb' mode
 when you plan on capturing longer scenes so that doesn't happen.
  • 23. So you've captured all this amazing content. Now it's time
 to make it all come together. Again, we'll focus on mobile,
 with a few tips for desktop. II. EDIT
  • 24. Videoleap has many editing features. Check out the next page for some ideas. Videoleap
  • 25. Green screen Green screen, a.k.a Chroma, lets you remove
 the background or foreground from certain clips. Insert a clip with a green screen background,
 tap 'Chroma' in the bottom ribbon, tap the green area on your clip, adjust the threshold for perfect blending. Key frames and animated titles Make your titles come to life by adding key frames (add a title clip, tap on it in the timeline, add a starting position key frame, move your title to the end position, and add an end key frame). Try it with an emoji too. Title masking Make your titles live inside the objects in a scene by masking them. Add a title, tap on it in the timeline and tap 'Mask' in the ribbon, select the masking mode and orientation to match the object in the scene. Make sure to look at the in-app tutorials (tap '?') Try this using Videoleap:
  • 26. You can select a 9:16 canvas size. Easily add filters, stickers, and music to your edits. InShot
  • 27. Carve has many filters and customizable looks you can add
 in a single tap. Carve
  • 28. PRO TIP Editing 9:16 video on desktop. Chances are you've already got
 a workflow for this. If you don't:
 it's possible to edit vertical video
 in most editors. For software that supports it, simply select 9:16 aspect ratio
 for your timeline project. If your software doesn't support 9:16 or adds black pillar boxes: rotate your vertical video to horizontal, create your edits, then export the video in horizontal. Once exported, use QuickTime to rotate (open file, then in QuickTime click edit > rotate).
  • 29. Capture, arrange and create a video in a single flow. Spark
  • 30. Select: vertical frame, maximum duration and 'Free' number of shots. Vue
  • 31. Add effects to your video. On Android? Check out Glitch Camera Glitché
  • 32. Want to add some VHS looks to your video? Check out 90s and its different styles to choose from. 90s
  • 33. If you want to make some fine- tuned adjustments to the look of your video. VideoGrade
  • 34. PRO TIP Get Vertical. You might have some existing videos you'd like to convert into vertical format. Apps like Wave (desktop) do this. Some of the editing apps we mentioned earlier also have
 this built-in, like InShot: Start a new project, pick your horizontal (16:9) video, tap on 'canvas', pick 9:16 and pan and zoom the video frame to center
 it where you want.
  • 35. Let's look at the best mobile accessories, from lenses to stabilization. Remember, this guide is focused
 on mobile creation workflows.
 If you use a larger setup, like
 a compact camera, DSLR,
 or even a cinema camera, many accessories will let you rotate the camera 90-degrees to capture in vertical orientation. III. ACCESSORIES
  • 36. Lenses for your phone Macro Get extra close-up captures of textures, arts & crafts, jewelry, flora & fauna. Fisheye Capture dynamic scenes like action sports, vlogging, or fill the frame with buildings when capturing architecture. Wide Capture landscapes, travel, people without distorting the video. Tele Capture detail from farther away, people, landscapes, and travel.
  • 38. Most phone cameras have built
 in video stabilization, but if you're capturing moving subjects, or vlogging on the go, here are some accessories to help you get an extra steady helping hand. Stabilization
  • 39. With built-in functions and a companion app, this accessory will help you capture smooth video. DJI Osmo Mobile 2
  • 40. To capture vertical video on the DJI Osmo 2: • With your phone removed from the holder, loosen the holder lock knob • Follow the indicated directions to rotate the holder 90 degrees • Tighten the holder lock knob before mounting your phone DJI Osmo Mobile 2
  • 41. PRO TIP Stay balanced. If you're combining lenses and stabilization accessories, you
 might need some counterbalance weights. Moment makes these
 for different gimbal brands. Freefly makes these for the Movi.
  • 42. DJI Osmo Mobile 2 Freefly Movi Feiyu Tech Zhiyun Smooth 4 Stabilization for your phone:
  • 43. Now that you've finished your video, it's time to share it. You can do this from mobile and from desktop, and we've made the steps on both very easy to follow. We can't wait to see what you've come up with! 3. UPLOAD
  • 44. • Swipe up to reveal the guide • Tap on profile, tap '+' • Select video for upload, preview it in full,
 then tap 'Next' • Edit cover photo (swipe on the strip to choose
 a video frame) • Add Title (max 75 characters) • Add description (links work too!) • Optional: toggle to 'Share to Facebook' (cross posts to your Facebook page and potentially show up in Facebook Watch) • When you're ready, tap 'Post' Mobile Upload ggolsong
  • 45. • Go to instagram.com/tv/upload • Click on the '+' area of the page to select your video for upload (or you can drag and drop it from a folder) • Edit cover photo: click on the '+' icon below Cover and select the cover image • Add Title (max 75 characters) • Add description (links work too!) • Optional: toggle to 'Share to Facebook'
 (cross posts to your Facebook page and potentially show up in Facebook Watch) • When you're ready, click Post Desktop (Web) Upload
  • 46. 4. BE THERE FIRST Now that you've read about some
 of the ways you can capture and edit vertical video, it's time for you to take part. Be a part of the launch of this brand new platform: upload and share your vertical video.
  • 47. BRAINSTORM Use this page to storyboard your first vertical video idea.