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Content Marketing - AMI Australia "Uncovering Content Marketing"

Lucio Ribeiro
Lucio Ribeiro
Lucio RibeiroPartner Founder at Lucio Ribeiro

www.theonlinecircle.com | Presentation by @lucio_ribeiro | September 2015 | At AMI (Australia Marketing Institute)

Content Marketing - AMI Australia "Uncovering Content Marketing"

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www.theonlinecircle.com
Content
Lucio Ribeiro – Lead Strategist @ Online Circle Digital
Twitter @lucio_ribeiro
LinkedIn au.linkedin.com/in/lucioribeiro
Specialised in:
1) Content Marketing Creation, Curation and
Distribution
2) Technical Development
3) Digital Data, Insights and Report
4) Digital Consultancy
www.theonlinecircle.com
• In 1920, there was 1 radio station in US. In 2011, there were 14,700.
• In 1946, America had 12 broadcasting TV stations. In 2011, there were
over 1,700.
• In 1998 (over 15 years ago!), the average consumer saw or heard 1
million marketing messages year– almost 3,000 per day.
• In 2015, there are 50 million businesses on Facebook and over 2,000
stories competing to show up in your personal Facebook News Feed at
any given moment.
Things have changed.
Content Marketing - AMI Australia "Uncovering Content Marketing"
Australia
2015 there were
850,000+ products and
services in Australia
utilising Facebook.
Ad

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Content Marketing - AMI Australia "Uncovering Content Marketing"