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In this poster session, we share our expertise in the development of short videos for use in information literacy programming. Specifically, we address development and assessment of learning outcomes for our One Minute Tips video series, and the relevant subject categories for students at our university. Additionally, we discuss the concept of information layering, and how to successfully incorporate elements of popular culture. We provide tips for promotion and use as well as assessing usage metrics. You can view our videos on the Old Dominion University Libraries' YouTube channel http://www.youtube.com/channel/UCDnm8O5CigbS6Cit_mr7xbQ/videos .