1.
S P E A K E R N A M E
S P E A K E R T I T L E
Elevate Your Digital
Commerce Platform
with AI-powered Search
R I C H A R D I S A A C , C E O , R E A L D E C O Y C O N S U LT I N G
J U S T I N S E A R S , V P P R O D M A R K E T I N G , L U C I D W O R K S

2.
Richard Isaac
CEO
RealDecoy Consulting

3.
Justin Sears
VP, Product Mktg

4.
HYPER
PERSONALIZATION
Maximize opportunities to tailor the experience to
each and every shopper’s wants and needs.

5.
HYPER
PERSONALIZATION
Go beyond static personalization and business rules
applied to pre-defined customer segments.
Use AI and machine learning to adjust the shopping
experience and make it uniquely personal.

6.
Better Outcomes
ATC
Increased Add
to Cart
AOV
Improved Average
Order Value
CTR
Boosted Click
Thru Rate

7.
Some Lucidworks Commerce Customers

8.
Employees and customers have an
insatiable need for information.
cognitive search delivers it.
It augments employees’ intelligence to
help them make smarter decisions and
complete tasks faster.
It helps customers support themselves
and find information about products and
services.
-- The Forrester WaveTM: Cognitive Search, Q2 2019

9.
Hyper-Personalization
BrowseSearch Curate

10.
CUSTOMER EXPECTATIONS
ARE CHANGING

11.
Over 95% of money
spent on customer
acquisition fails to
directly convert
customers.

12.
Increasing customer
retention rates by 5%
increases profits by 25%
to 95%.
B A I N & C O M P A N Y

13.
“While many companies have
scored a few modest successes with
their personalization experiments
and initiatives, few know how to do it
on a large and consistent scale
across all channels.”
M C K I N S E Y | J U L 2 0 1 8

14.
LUCIDWORKS FUSION
Real-time, personally
relevant search results
Machine learning for product
discovery and recommendations
Query intent predictions at scale,
with humans in charge

15.
SEARCH
FILTER
VISUALIZATION
NAVIGATION
INSIGHT
RELEVANCY STATISTICS RANKING
CORRELATION
ACTIVITY
CONTENT
INDEX
NATURAL
LANGUAGE
BOOSTED
RESULTS
MACHINE
LEARNING
QUERY RULE
MATCHING
USER
SIGNALS
FACET, TOPIC
& CLUSTER
D ATA
Human
Generated
System
Generated
Application
Generated
S O L U T I O N
Digital
Commerce

16.
Advanced connectors and AI enrichment,
delivered by intuitive applications created with App Studio
D ATA
Any format,
any platform
S O L U T I O N
Personalized
to meet needs of
each unique buyer
FUSION
Server
FUSION
AI
FUSION
App Studio
FUSION
AI
F U S I O N P L AT F O R M
Human
Generated
System
Generated
Application
Generated
Digital
Commerce

17.
Hyper-Personalization
BrowseSearch Curate

18.
SEARCH CHAL L ENGE
Deliver relevance
without the shopper
having to ask

19.
SEARCH WI TH FUSI ON
Superior user experience
Real-time indexing
Hyper-personal relevance
Performance at scale

20.
30% of website
visitors start their
website visit by using
the search box

21.
When website search
is used, conversion
rates average 4.6%
instead of 2.8%

22.
Giving Shoppers
What They Want,
When They Want It
Deliver highly performant search at scale
built on Apache Solr and Spark
Increase add-to-cart by providing access
to pertinent product information
Enable teams to rapidly prototype
relevance strategies

23.
BROWSI NG CHAL L ENGE
Run, scale, and
maintain ML models for
browsing and product
discovery

24.
BROWSI NG WI TH FUSI ON
Hyper-personalization
Navigation intelligently
augmented with ML
Ownership of your customer
data, to use as you please

25.
Personalizing the
Shopper’s Browsing
Leverage signals to auto-classify, cluster
and tag new products
Predict user intent to optimize cross-sell,
upsell, and ATC metrics
Personalize recommendations and
relevancy to boost loyalty and AOV

26.
CURATE CHAL L ENGE
Gracefully combining
human and machine
intelligence to maximize
service & experience

27.
CURATI ON WUTH FUSI ON
Analytics to optimize
the customer journey
Manual relevancy tuning,
where necessary
Predictive merchandising

28.
Today’s online buyers simply
expect to find all the information
they want on a company’s website.

29.
Which of
these KPIs is
impacted by
site search?

30.
Curate the Experience,
Augment Intelligence
Enable precise control of the search and
browse experience
Refine the user experience through A/B
testing of query pipelines
Display the most relevant products to
each shopper based on signals aggregation

31.
“ We’ve seen dramatic bumps in conversion
rates and some of those key success metrics for
transactional revenue have seen a 50% increase
since the migration.”
M A R C D E S O R M E A U | S E N I O R M A N A G E R , D I G I T A L C U S T O M E R E X P E R I E N C E | L E N O V O

32.
Register for our June 26th Webinar
with Forrester Analyst Mike
Gualtieri.
• Lucidworks leadership position
in Cognitive Search Wave
• Cognitive Search’s critical role
in ecommerce
https://lucidworks.com/webinar/lucidworks
-forrester-leader-in-cognitive-search-2019/

33.
K YOUTH YOAN