Ford challenges

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Ford challenges

  1. 1. Performance?
  2. 2. Stock Price
  3. 3. Bond rating Moody Moody Moody Moody Moody Baa+ Oct,2011 May, 2012 Oct,2010 Nov ,2009 Jul ,2009 Investment Grade!! 7 Years’ Effort!!
  4. 4. Sales
  5. 5. Profitability 10 years highest
  6. 6. Top Selling Vehicles in U.S.(2012)
  7. 7. Challenges?
  8. 8. Alan Mulally • Conflict between his management style and the old “Ford” way – Fearlessness – Confidence in the early days, but later… – Senior executives left • Trouble being accepted as an auto guy • Serious clash with Workers Union
  9. 9. Challenges: European Financial Crisis Global Europe 29, Jan,2013  Second largest market  2012 is the worst of 20 years  2 billion annual loss in Europe in 2012  Closed three factories in Europe  If recover, still too late!!
  10. 10. Challenges: Mature Markets • Largest market: North America – Market share: 15.2% (2012) – Intensified competition since 1980s – Highly depend on • General economic situations • Cost of purchasing and operating cars & trucks • The availability of credit & fuel Consumers could wait to replace them!
  11. 11. Challenges: Emerging markets Ford market share review (2012) Competitive pressure Chinese own brands Japanese cars’ dominant position All the manufacturers focus on china Limited brands Focus & Fiesta
  12. 12. Closing points • In the future, – Uncertainty of fuel prices – Fluctuations of foreign exchanges – Increased competition – Economic distress of suppliers – …
  13. 13. references • http://news.xinhuanet.com/auto/2011- 09/29/c_122104101.htm • http://www.nytimes.com/2013/01/30/busine ss/north-american-results-bolster-ford- earnings.html?_r=0 • http://www.moodys.com/Pages/rr003_0.aspx ?bd=4294966708&ed=4294966848&rd=4294 966708&tb=0&po=0&sb=&sd=&lang=en&cy= global&searchfrom=SearchWithin&kw=ford Retrieved on 26 Mar,2013 Retrieved on 26 Mar,2013 Retrieved on 26 Mar,2013
  14. 14. references • http://bestsellingcarsblog.com/2012/05/20/w orld-q1-2012-discover-the-top-100-best- selling-cars/ • Ford Q4 2012 financial results: http://corporate.ford.com/doc/ir_20130129a _financial_results.pdf • Ford 2012 SEC Filing: http://corporate.ford.com/doc/FordMotorCo mpany_10Q_20120219_2012Q4.pdf Retrieved on 26 Mar,2013 Retrieved on 26 Mar,2013 Retrieved on 26 Mar,2013

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