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Introduction à l'Open Innovation: Stratégies, méthodologies, outils

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Introduction à l'Open Innovation lors du HubDay Future Of Products organisé par le Hub Institute.

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Introduction à l'Open Innovation: Stratégies, méthodologies, outils

  1. 1. OPEN INNOVATION > Quand l’entreprise se réinvente ! Chen-Do Lu contact@luchendo.com samedi 14 juin 2014
  2. 2. Le marché a changé FRONTIÈRES GEOGRAPHIQUES MODES DE PRODUCTION CONCURRENCE samedi 14 juin 2014
  3. 3. Innovation Incrémentale Innovation de rupture BUSINESS PEOPLE TECHNOLOGY viabilité faisabilité désirabilité Emotion Process Fonctionnalité Expérience innovante Human Centered Design by IDEO Une démarche intégrée qui brise les silos traditionnels Innover différemment samedi 14 juin 2014
  4. 4. L’OPEN INNOVATION De l’entreprise à l’écosystème Entreprises d’autres secteurs R&D Marketing Juridique Vente RH INNOVATION COLLABORATIVE INTERNE Service Client Essaimage Acquisition Partenariat ECOSYSTEME DIRECT ENTREPRISE Clients Fournisseurs Universités / Recherche Concurrents Startups ECOSYSTEME ÉTENDU samedi 14 juin 2014
  5. 5. SPONSOR & MISSION MÉTHODOLOGIE ECOSYSTEME AGILITÉ & AUTONOMIE ÉLÉMENTS CLÉS d’une démarche d’innovation samedi 14 juin 2014
  6. 6. LE SPONSOR DG / COMEX Chief Digital Officer Dir Marketing Dir Innovation LA MISSION Ambition Find & Start Find and Merge Shared Service Stratégie Need Seeker Technology Driver Market Reader Jugaad Contraintes Durée Financement Modèle (Interne VS Externe) SPONSOR & MISSION d’une démarche innovation samedi 14 juin 2014
  7. 7. L’approche en double diamand du Design Council LES PHASES d’une démarche innovation Découvrir Définir Développer Implémenter Revue de faisabilité Problème défini Prototypes SolutionBrief Fil Rouge samedi 14 juin 2014
  8. 8. EMPATHIE VISUALISATION / TESTER CO-CREATION ITERATIONS RAPIDES LE DESIGN THINKING Une approche et des méthodologies pour créer samedi 14 juin 2014
  9. 9. Entreprises d’autres secteurs ECOSYSTEMEENTREPRISE Clients Fournisseurs Universités / Recherche Concurrents Startups Innovation Academy Think Tank Incubateur Hackathon MOBILISER son écosystème Experts spécialisés samedi 14 juin 2014
  10. 10. Fablabs Ecosystème partenaire L’électron libre le DIY « Do ItYourself » comme dynamique d’interaction entre acteurs internes et externes Organiser et mobiliser les experts Utiliser et mobiliser des ressources de l’entreprise au besoin De l’idée à la réalisation Garantir son agilité et son autonomie d’action samedi 14 juin 2014
  11. 11. L’approche en double diamand du Design Council Découvrir Définir Développer Implémenter Revue de faisabilité Problème défini Prototypes SolutionBrief Fil Rouge Think Tank Innovation Academy Incubateur Hackathon Fablab Ecosystème Partenaire QUOI MOBILISER A QUEL MOMENT ? Hackathon samedi 14 juin 2014
  12. 12. MINI LIVRE BLANC «LES STRATEGIES DʼINNOVATION DANS LES GRANDS GROUPES» soutenu par le ...et après ? par Chen-Do Lu et Nicolas Suchaud samedi 14 juin 2014

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