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SOCIAL
  ARCHITECTURE                         (a manifesto)

Let’s get out of the analysis paralysis and ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                1
       PART                  ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Level 1:...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Level Tw...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Major Ji...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Level Th...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       What it ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                2
       PART                  ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Control ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Traditio...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Digital ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       The Case...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Get Dumb...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Multiple...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       The Pric...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                3
       PART                  ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Photocop...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Knowledg...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       The Thre...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Learning...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       The Lear...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Why? Why...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Why ‘why...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       When ‘wh...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Making ‘...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       When I s...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                4
       PART                  ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Small Gl...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       A Progra...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Program ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       How Prog...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Project ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Learning...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Program ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Tunnel V...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       The Tale...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       The Real...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Building...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       The Best...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                5
       PART                  ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Anatomy ...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Paradise...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Don’t Ju...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       Three C’...
If you can’t explain it to your grandmother, forget it. - Luc Galoppin




                                       The Prog...
If you can’t explain it
If you can’t explain it
If you can’t explain it
If you can’t explain it
If you can’t explain it
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If you can’t explain it
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If you can’t explain it Social architecture - A Manifesto

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If you can’t explain it to your grandmother, forget it. - Luc Galoppin




The Case for Co-Creation
In a world where information is no longer scarce, productivity is about connecting customers and
employees in a different way. Customers own your brand by advocating or disliking it.

Like it or not, the internet has shifted the ownership of your brand to your customers. The real value
of your marketing efforts is in the message received by your customers, and no longer in the slogan
as it was pimped by your marketing department.



Productivity now depends on your ability
to include customers into the story of your product.

Here is the twist: when consumers own your brand, productivity depends on your ability to include
customers into the story of your product. The same goes for projects: ownership demands for
inclusion into the creative process.

As a consequence, compliance is no longer the shortest path to productivity. And by the way:
information is no longer a scarcity.

Without any doubt compliance is still the shortest path towards a stable objective. It calls for well-
defined function descriptions and performance reviews. And did you notice that it also makes sheep
out of your workforce?



Social Architecture Page 12 of 53

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  • Hello,
    It's very funny to see an ERP implementation change consultant discovering colloboration!
    Collaboration has a 30 years history in organizations and I am not sure that this contribution has a real great value for it.
    Neverheless it's interesting to see that many and many people are discovering the benefits of collaboration even they frequently speak of it as beginners...
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  • Full of good information and ideas.
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