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Cellulaire Snapshot Feb2010 20100223

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Au Québec, sept internautes francophones sur dix possèdent un cellulaire et 11% ont un téléphone intelligent. C'est ce que nous révèle notre dernier Omnibus Internet réalisé auprès de 500 Québécois francophones au début du mois de février 2010. Ce document comprend une liste des fonctions les plus utilisées par les propriétaires de téléphones intelligents.

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Cellulaire Snapshot Feb2010 20100223

  1. 1. CELLULAIRES: PROFIL DU MARCHÉ AU QUÉBEC FÉVRIER 2010 Lire le blogue d’Impact Recherche, horizonsrecherche.com
  2. 2. CELLULAIRES: PROFIL DU MARCHÉ AU QUÉBEC <ul><li>Au Québec, sept internautes francophones sur dix possèdent un cellulaire. </li></ul><ul><ul><li>11% ont un téléphone intelligent. </li></ul></ul><ul><ul><li>Les téléphones intelligents ont une pénétration plus élevée de 16% auprès des hommes et des adultes âgés de moins de 44 ans. </li></ul></ul>Source: Impact Recherche, Omnibus Internet, Québec francophones, février 2010, n=500
  3. 3. CELLULAIRES: FONCTIONS DU TÉLÉPHONE INTELLIGENT <ul><li>La moitié des propriétaires de téléphone intelligents utilisent leur appareil pour envoyer ou recevoir des courriels. Pour le tiers d’entre eux, c’est la fonction qu’ils utilisent le plus souvent, suivie des SMS et de l’accès internet. </li></ul><ul><ul><li>Même si le téléphone a plusieurs fonctions, un utilisateur sur dix s’en tient à des conversations téléphoniques. La même proportion accède aux réseaux sociaux et utilise le GPS. Plus d’un utilisateur sur quatre (28%) joue à des jeux sur son téléphone intelligent. </li></ul></ul>Source: Impact Recherche, Omnibus Internet, Québec francophones, février 2010, n=500
  4. 4. CELLULAIRES: FONCTIONS DU TÉLÉPHONE INTELLIGENT <ul><li>L’accès internet est une fonction beaucoup plus utilisée par les deux groupes chez qui le téléphone intelligent est plus populaire. </li></ul><ul><ul><li>Chez les propriétaires âgés de 18 à 44 ans: </li></ul></ul><ul><ul><ul><li>La vidéo est plus utilisée (24%) que la musique (18%) ou les réseaux sociaux (13%). </li></ul></ul></ul><ul><ul><ul><li>Les SMS sont plus utilisés (51%) que les courriels (45%). </li></ul></ul></ul>Source: Impact Recherche, Omnibus Internet, Québec francophones, février 2010, n=500
  5. 5. CONTACT LUC-ANDRÉ CORMIER Vice-président produit et recherche Cossette Média Impact Recherche (514) 282-4688 [email_address] Lire notre blogue, horizonsrecherche.com

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