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Workshop Google Analytics - Português - por Lucas Ribeiro - SetWeb Institute

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Workshop Google Analytics - Portugues - por Lucas Ribeiro - SetWeb Institute

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Workshop Google Analytics - Português - por Lucas Ribeiro - SetWeb Institute

  1. 1. Conhecendo o Google Analytics Apresenção: Lucas Ribeiro - E-mail: lucas@setwebglobal.com - twitter: @lucasribeiro
  2. 2. <ul><li>Internet & Google Analytics </li></ul><ul><li>Cases SetWeb </li></ul><ul><li>Recursos </li></ul><ul><li>Como mensurar resultados? ROI </li></ul><ul><li>O Poder da Busca </li></ul><ul><li>Além das médias “average”... </li></ul><ul><li>Configurando o Google Analytics </li></ul><ul><li>Perguntas </li></ul>Agenda
  3. 3. <ul><li>Velocidade das Mudanças </li></ul><ul><li>Transformação Imprevisível </li></ul><ul><li>Tempo é Dinheiro </li></ul><ul><li>Pare de Adivinhar </li></ul>
  4. 4. Para de Adivinhar! Tome decisões com base em fatos
  5. 5. Pare de Adivinhar! Tome decisões com base em fatos
  6. 6. Internet. Possibilidade de Mensuração
  7. 9. Google Analytics
  8. 11. <ul><li>Gratuito </li></ul><ul><li>Fácil de Implementar </li></ul><ul><li>Fácil de Usar </li></ul><ul><li>Fácil de Entender </li></ul>
  9. 12. Cases Construindo Resultados
  10. 20. ANTES 13%
  11. 21. ANTES 16%
  12. 23. CENÁRIO ATUAL
  13. 24. CENÁRIO ATUAL
  14. 25. CENÁRIO ATUAL
  15. 27. SITE NOVO
  16. 29. SITE NOVO
  17. 32. Decisões Baseadas em Dados
  18. 33. Mesmo que a notícia não seja boa. É bom saber!
  19. 34. Outros Recursos
  20. 35. Relatórios por e-mail Programe ou envie e-mails com os relatórios personalizados ad-hoc que contêm exatamente as informações que você deseja compartilhar.
  21. 37. Paines personalizados Mais nenhuma busca nos relatórios. Coloque todas as informações necessárias em um painel personalizado que você pode enviar por e-mail para outras pessoas.
  22. 40. Visualização do acompanhamento Descubra as páginas que resultam em conversões perdidas e aonde seus possíveis clientes iriam.
  23. 42. Países de destino Descubra de onde vêm seus visitantes e identifique os mercados geográficos que são mais lucrativos.
  24. 45. Integração com o AdWords Compre palavras-chave no Google AdWords e utilize o Google Analytics para saber que palavras-chave são mais rentáveis para seus negócios.
  25. 52. <ul><li>Defini ção </li></ul>Uma conversão ocorre sempre que alguém clica em um anúncio e realiza uma determinada ação*. <ul><li>Fun ção </li></ul>Ferramenta que ajudar você medir o retorno da sua campanha publicit ária . Exemplos de Ação / Conversão Compra Cadastro Contato
  26. 62. Além das Médias
  27. 63. Cuidado ao considerar as medias...
  28. 64. Páginas Relevantes
  29. 65. Palavras Chaves Relevantes
  30. 66. Cuidado ao considerar as medias...
  31. 69. Taxa de Rejeiçao Metrica mais “Sexy “.... A Gisele Bundchen do Google Analytics.
  32. 71. Site Search
  33. 72. <ul><li>Intenção do Usuário </li></ul><ul><li>Eficiência de Navegação </li></ul>Site Search
  34. 74. Quais palavras foram pesquisadas?
  35. 75. Quais palavras foram pesquisadas?
  36. 76. Cauda Longa
  37. 77. Metas & E-Commerce
  38. 78. Visão Geral
  39. 79. Página onde Busca é iniciada
  40. 80. Página onde Busca é iniciada
  41. 81. Página de Destino
  42. 83. Taggeando Campanhas
  43. 84. <ul><li>Banners </li></ul><ul><li>Newsletters </li></ul><ul><li>Links Patrocinados </li></ul>
  44. 85. http://www.reveillonenchante.com.br/? utm_source=SiteIveteSangalo & utm_medium=banner & utm_campaign=PreLancamento
  45. 86. http://www.google.com/support/googleanalytics/bin/answer.py?hl=br&answer=55578
  46. 87. http://www.google.com/support/googleanalytics/bin/answer.py?hl=br&answer=55578
  47. 88. Instalando Google Analytics
  48. 97. Adicionando Novos Usuários
  49. 101. Configurando E-commerce
  50. 104. http://www.google.com/support/analytics/bin/answer.py?answer=55528
  51. 106. Adicionando Perfil / Filtro
  52. 116. Dicas
  53. 117. <ul><li>Analytics sem analsita = 0 </li></ul><ul><li>Investigue. Não considere “médias”. Vá fundo </li></ul><ul><li>Taggear </li></ul><ul><li>Experimente </li></ul><ul><li>Acompanhe </li></ul><ul><li>Filtre </li></ul><ul><li>Verifique </li></ul>
  54. 118. Perguntas? Conhecendo o Google Analytics Apresentado: Lucas Ribeiro - E-mail: lucas@setwebglobal.com - twitter: @lucasribeiro

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