ADF web applications have been hailed as productive to develop and functionally complete. However, ADF 11g RichFaces makes them visually attractive, rich and really Web 2.0 too. This presentation is about enriching ADF Web applications with 11g RichFaces. It discusses features, components, containers, events and behaviors that ADF developers now have at their disposal and how to best use them. Key topics: panelsplitter, accordion, popup, menu, skinning, charts, Server-Push, AJAX-PPR-client-server-interaction, client events API, customization.