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Sensemaking through Information Architecture

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How to perform sensemaking and storytelling through correlation. Part #2 at http://www.slideshare.net/resmini/workshop-the-sensemaking-fragrance. Workshop at the Italian Information Architecture Summit 2014, Bologna 7-8 November.

Published in: Design, Internet
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Sensemaking through Information Architecture

  1. THE SENSE-MAKING FRAGRANCE Building relationship and storytelling through information architecture
  2. Luca Rosati @lucarosati Andrea Resmini @resmini
  3. Pensare il mondo come un insieme di oggetti sembra funzionare sempre meno. Un oggetto esiste come nodo di un insieme di relazioni. – Carlo Rovelli
  4. Commodity Good Service UX Differentiated Undifferentiated Competitive position Market Premium Pricing Relevant Irrelevant Customer needs Adapted from Pine II & Gilmore, 2011
  5. Product Experience
  6. wine An example
  7. Photo: Dale East, Flickr
  8. Photo: Dale East, Flickr
  9. Photo: Carlo Mirante, Flickr
  10. Again
  11. Photo: Wikimedia
  12. Product
  13. Experience
  14. This is an experience…
  15. …and this an experience parody
  16. UX is a process Photo: Sean Stephens, Flickr
  17. Photo: Walter Lim, Flickr …and a story
  18. Photo: jylkoh.com
  19. Parents do not take their kids to Walt Disney World only for the venue itself but rather to make the shared experience part of family conversations – Pine II & Gilmore
  20. IA is the connector Photo: Mr. T in DC, Flickr
  21. Correlation is the capability of IA to suggest relevant connections among pieces of information, services, goods.
  22. external = cross-channel internal = single-channel
  23. Photo: Wesley Vieira Fonseca, Flickr e ‘l correlar m’è dolce in questo mare
  24. Tools
  25. metadata, classification
  26. ThIA – Thesaurus italiano infanzia e adolescenza
  27. journey maps
  28. James Buckhouse, Story Map https://medium.com/design-story/story-map-3cc64033128e
  29. THE SENSE-MAKING FRAGRANCE Building relationship and storytelling through information architecture

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