Information Architecture for Cross-channel Experiences

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Presentation at "Architecture de l'information - colloque international", Ecole Normale Superieure de Lyon.
Abstract at http://archinfo.ens-lyon.fr/resume-l-rosati-168552.kjsp?RH=1333776895746

Published in: Design

Information Architecture for Cross-channel Experiences

  1. 1. Pervasiveinformationarchitecturefor cross-channeluser experiencesLuca Rosati @lucarosati lucarosati.it
  2. 2. UX is like ahopscotch
  3. 3. Start to be continue
  4. 4. X-channelSketch by Dan Willis, dswillis.com
  5. 5. retailer’s ability to create aseamless shopping UXacross channels is thekey factor for consumersloyaltySource: Retail TouchPoints 2011
  6. 6. The case ofIstituto degliInnocenti
  7. 7. Documentation center Historical archiveLibrary Museum
  8. 8. Breakingdown thesilos
  9. 9. From silos toecosystem
  10. 10. The glue
  11. 11. Knowledgeorganizationsystems areindependentof the medium
  12. 12. they arecross-mediaandcross-channel
  13. 13. Cross-channelphysical-digitalecosystem
  14. 14. Doc. Center Minori.it DigitalMuseum Thesaurus repository Historical Library archive
  15. 15. User experienceas a flow
  16. 16. Museum Library Web
  17. 17. ...and narrative
  18. 18. We are time-boundentities. We cannotthink without a flow oftime through our flesh.So we are not objects,but processes ... themicrohistoriesof people with objects– Bruce Sterling
  19. 19. Places are used aswax. They bear thelayers of a writing thatcan be effaced and yetwritten over again, ina constant redrafting.Places are the site of amnemonicpalimpsest– Giuliana Bruno
  20. 20. Let’s recap
  21. 21. Shift from productto ecosystemUser experience asa flow acrosschannels...and narrative
  22. 22. Rayuela by Gotan Project
  23. 23. Innocenti project team Antonella Schena, Rita Massacesi, Aurora Siliberto – Doc. center & Thesaurus Carlo Toccaceli Blasi – CIO Stefano Filipponi, Eleonora Mazzocchi – Museo degli Innocenti Anna Maria Maccelli, Lucia Ricciardi – Historical archive
  24. 24. Akabit.it – Minori.it developmentIfNet – Thesaurus digitalizationLuca Rosati – Information Architect
  25. 25. Photos credits1, 22. Hopschotch – DarkElfPhoto4. Intent paths – Dan Willis7, 8. Piazza SS. Annunziata, Firenze– David Bramhall, Aurelio Candido10. Silos – Eirik Refsdal– all retrieved in Flickr2, 26. Rayuela, by Gotan Project– frame from the official video

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