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From product to experience: Building memorable user experiences

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Talk at the World Information Architecture Day, 15 February 2014, Italy.

Published in: Design

From product to experience: Building memorable user experiences

  1. 1. Photo: Tim (and Julie) Wilson, Flickr lucarosati.it @lucarosati From product to experience Building memorable 
 user experiences
  2. 2. Product
  3. 3. Photo: Jacques, Flickr
  4. 4. Experience
  5. 5. " 90% of users are now moving across devices to accomplish a goal.
  6. 6. So, what is an experience?
  7. 7. Product vs Experience
  8. 8. Start To be continued
  9. 9. Photo: Sean Stephens, Flickr ux are processes and (hi)stories
  10. 10. Sketch by Dan Willis, dswillis.com
  11. 11. Photo: Walter Lim, Flickr
  12. 12. And what the role of information architecture?
  13. 13. IA is a connector Photo: Mr. T in DC, Flickr
  14. 14. …and a bridge Photo: Eirik Newth, Flickr
  15. 15. Website Social network Papery stuff Physical environment IA Mobile …
  16. 16. Senseable City Lab, MIT Ubiquitous computing attaches the information shadow to the object. Information shadow: the digitally accessible information about an object. Kuniavsky, Smart Things
  17. 17. Photo: janet lackey, Flickr
  18. 18. custom paths – by theme, time, interest custom contents or correlations re-find past or common paths Photo: Eric Parker, Flickr
  19. 19. Images elaboration: Annalisa Falcinelli
  20. 20. track and make visible 
 the histories of people 
 with the environment Photo: Urbino walk in progress
  21. 21. Top-down (designers) Bottom-up (people)
  22. 22. Photo: Kake Pugh, Flickr
  23. 23. Tools
  24. 24. Journey map
  25. 25. Map: Baliani, Croci, Divizia, Sanna, Violante
  26. 26. Affinity diagram with journey items
  27. 27. Photo: Daoli Tea, Flickr Pervasive IA Filtering rules Local IA 
 (single channel)
  28. 28. More?" " http://lucarosati.it/blog/category/architetturainformazione-pervasiva
 http://pervasiveia.com
  29. 29. Photo: Roswell Park, Flickr From product to experience Building memorable 
 user experiences

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