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Hacking social shopping - Frontiers of Interaction 2011

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Final keynote of our (compressed) workshop at Frontiers of Interaction in Florence

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Hacking social shopping - Frontiers of Interaction 2011

  1. 1. HACKING SOCIAL SHOPPING MOBILE AS SHOPPING MEDIUM H-art @ Frontiers of interaction 2011 Co-creation workshop | Florence - June 20th, 2011Thursday, June 23, 2011
  2. 2. WE ARE... LUCA QUATTRIN lquattrin@h-art.itThursday, June 23, 2011
  3. 3. WE ARE... LUCA QUATTRIN SILVIO CIONI lquattrin@h-art.it scioni@h-art.itThursday, June 23, 2011
  4. 4. 100 MINUTES CO-CREATIVEThursday, June 23, 2011
  5. 5. TO ENVISION A NEW MOBILE SOCIAL SHOPPING EXPERIENCEThursday, June 23, 2011
  6. 6. In/Out Stores Elastic Networks and False Friends Badges, Coupons & Co. Things & Gadgets HACKING 4 TOPICSThursday, June 23, 2011
  7. 7. In/Out Stores Elastic Networks and False Friends Badges, Coupons & Co. Things & Gadgets HACKING 4 TOPICS BE LIQUID / STRETCH CONNECTIONSThursday, June 23, 2011
  8. 8. In/Out Stores Elastic Networks and False Friends Badges, Coupons & Co. Things & Gadgets HACKING 4 TOPICS PLAY WITH REWARDS AND DEALSThursday, June 23, 2011
  9. 9. In/Out Stores Elastic Networks and False Friends Badges, Coupons & Co. Things & Gadgets HACKING 4 TOPICS DETECT ACTIVITIES’ HOTSPOTS AND PEOPLE AROUNDThursday, June 23, 2011
  10. 10. In/Out Stores Elastic Networks and False Friends Badges, Coupons & Co. Things & Gadgets HACKING 4 TOPICS CONNECT OBJECTS AND ‘ENLARGE’ YOUR SHOPPING EXPERIENCEThursday, June 23, 2011
  11. 11. AND SKETCHING NOVEL IDEASThursday, June 23, 2011
  12. 12. THE WORKSHOP AIMS AT CREATING AND SKETCHING NOVEL IDEAS FOR SOCIAL SHOPPING EXPERIENCES ON THE MOVE IN THE FASHION MARKETThursday, June 23, 2011
  13. 13. CO-CREATION PROCESSThursday, June 23, 2011
  14. 14. 4 1 30 MINS 20 MINS SHOW WARM-UP 100 MINS 3 2 20 MINS CONCEPT 30 MINS STRETCHING BRAINSTORMINGThursday, June 23, 2011
  15. 15. Thursday, June 23, 2011 1 20 MINS WARM-UP Quick introduction lecture about the mobile social shopping experience and case studies presentation.
  16. 16. Thursday, June 23, 2011 30 MINS BRAINSTORMING 2 Participants break out into teams. They have to choose one or more topics and develop collaboratively three design concepts/ideas around mobile social shopping experience.
  17. 17. 3 20 MINS CONCEPT STRETCHING This task is a method to elaborate and iterate concepts/ideas in a collaborative way. Pairs of participants have to sketch out and illustrate one of the ideas developed during the brainstorming in 10mins. After 10 minutes, the idea is passed to another couple that has to expand it. Finally the same idea is transferred to the third group couple for the last iteration.Thursday, June 23, 2011
  18. 18. Thursday, June 23, 2011 430 MINS SHOW Teams present the developed concepts to all participants, illustrating one selected idea with a 2mins pitch session.
  19. 19. WARM-UP CURRENT VS FUTUREThursday, June 23, 2011
  20. 20. “ Children now have two states of existence: ” asleep or online Schmidt - CEO GoogleThursday, June 23, 2011
  21. 21. MOBILE IS SHAPING OUR LIFEThursday, June 23, 2011
  22. 22. NEW COINS IN YOUR POCKETS $ Mobile payments is the future of the retail bizThursday, June 23, 2011
  23. 23. NEW COINS IN YOUR POCKETS $ Mobile payments is the future of PRESENT the retail bizThursday, June 23, 2011
  24. 24. A BIG POTENTIAL 160.000.000 DEVICES (WITH DATA CONNECTION) Source: “The mobile shopping framework study” - Nielsen/Yahoo - January 2011Thursday, June 23, 2011
  25. 25. A BIG POTENTIAL +60% Are interesting in mobile shopping activities Source: “The mobile shopping framework study” - Nielsen/Yahoo - January 2011Thursday, June 23, 2011
  26. 26. A BIG POWER 9 10 ON Have used a device in store Source: “The mobile shopping framework study” - Nielsen/Yahoo - January 2011Thursday, June 23, 2011
  27. 27. A BIG MARKET FASHION is the worldwide biggest market (with high potential for MSS experience) (WOMAN) Source: “The mobile shopping framework study” - Nielsen/Yahoo - January 2011Thursday, June 23, 2011
  28. 28. HOW TO CHANGE THE CURRENT SOCIAL SHOPPING EXPERIENCE... e-commerce F-commerce Social commerceThursday, June 23, 2011
  29. 29. HOW TO CHANGE THE CURRENT SOCIAL SHOPPING EXPERIENCE... REVIEWS/RATINGS SHARING e-commerce F-commerce Social commerce SAVING DEALS CONTEXT GEOLOCAL CUSTOMIZATIONThursday, June 23, 2011
  30. 30. HOW TO CHANGE THE CURRENT SOCIAL SHOPPING EXPERIENCE... e-commerce F-commerce Social commerce INTO A COMPELLING MOBILE SOCIAL SHOPPING EXPERIENCE ?Thursday, June 23, 2011
  31. 31. SHARING / REVIEWSThursday, June 23, 2011
  32. 32. SHARING / REVIEWS / RATINGSThursday, June 23, 2011
  33. 33. GEOLOCAL / DEALS / REWARDS /SAVINGThursday, June 23, 2011
  34. 34. GEOLOCAL / DEALS / REWARDS /SAVING / IN-OUT STORE http://youtu.be/7u0ij9D5S4Y http://picknplay.seThursday, June 23, 2011
  35. 35. INTERNET OF THINGS / SHARE / DEALS http://vimeo.com/23215772Thursday, June 23, 2011
  36. 36. DEALS / SAVING / GEOLOCATION http://www.bitehunter.com/Thursday, June 23, 2011
  37. 37. SHARING / REVIEWS / RATINGS / GEOLOCALThursday, June 23, 2011
  38. 38. ELASTIC NETWORKS / SHARE / REVIEW / GEOLOCAL http://www.color.com/Thursday, June 23, 2011
  39. 39. USER SCENARIOSThursday, June 23, 2011
  40. 40. Whitney is a 25 years old young professional. She is single and a fashion enthusiast. She likes to go out for shopping with her friend Lynn. Whitney uses social networks on mobile and she loves to share suggestions on fashion products and deals. She uses mobile to discover new fashion trends and explore the city for most glam shops. She considers mobile always at her side, whenever and wherever she needs shopping advice.Thursday, June 23, 2011
  41. 41. DESIGN TOPICSThursday, June 23, 2011
  42. 42. ELASTIC NETWORKS AND FALSE FRIENDS BE LIQUID / STRETCH CONNECTIONS NOW Design the next mobile app for shopping based on temporary ties and people proximityThursday, June 23, 2011
  43. 43. BADGES, COUPONS & CO. PLAY WITH REWARDS AND DEALS DO GET SOMETHING SOMETHING Create a novel rewarding system based on social shopping activities and gaming dynamics.Thursday, June 23, 2011
  44. 44. IN/OUT STORES DETECT ACTIVITIES’ HOTSPOTS AND PEOPLE AROUND EHI MARK! WTF? COME IN! Envision interactive tools and services for the new social shops in the city.Thursday, June 23, 2011
  45. 45. THINGS AND GADGETS CONNECT OBJECTS AND ‘ENLARGE’ YOUR SHOPPING EXPERIENCE Develop specialized tools and devices for supporting personal and social shopping.Thursday, June 23, 2011
  46. 46. WORKSHOP RESULTSThursday, June 23, 2011
  47. 47. MORE THAN 10 IDEAS (13) FOR US REALLY INSPIRING!Thursday, June 23, 2011
  48. 48. VISUAL CLOUD SHOPPING WHAT YOU SEE IS WHAT THEY GET TOPIC: in/out stores (+ elastic networks & false friends) DESCRIPTION: a visual cloud on shop windows which visualize purchases or pre-purchases in the store, encouraging people likes. The system gives a visual information about most-purchased products available in the store, showing larger on window screens the most-liked products.Thursday, June 23, 2011
  49. 49. AR EXTENDED CATALOGUE LOOK IN STORE, EXPERIENCE ON MOBILE, THEN DECIDE TOPIC: in/out stores DESCRIPTION: mobile app that uses augmented reality for showing the complete outfit from a single product or accessory. The app gives also information about recommendations, purchases and social rancking of the product.Thursday, June 23, 2011
  50. 50. SHARENDIPITY - THE FASHION TASTEMAKER THE UNEXPECTED COLL IS JUST AROUND THE CORNER TOPIC: elastic networks & false friends DESCRIPTION: mobile app that allows tastemakers to share pictures, products, shops and fashion finds. Followers can view and vote them determining the tastemakers status. Tastermakers mix-and-match items from all brands, suggesting to followers what to buy or browse for inspiration.Thursday, June 23, 2011
  51. 51. SERENDIBUY.IT THE PATH OF YOUR DESIRE TOPIC: elastic networks & false friends / in-out stores DESCRIPTION: It is service/mobile app which allows you to access a retailers’ network that offers you two possibile purchase paths: 1-promotional > following special offers 2-serendipity > if you choose this one, when you select an item, you receive suggestions based on your purchase history, likes, etc. The paths can be shared through social networks and you can obtain discount coupons for the next time.Thursday, June 23, 2011
  52. 52. LOOK SHOP DOES MY BUM LOOK BIG IN THIS? TOPIC: elastic networks & false friends / In-out stores DESCRIPTION: a mobile application which enables you to share a picture of you with a product you are not sure want to buy. You can take a photo of you in the store, and ask to the community if it fit right on you or not (a kind of “Do” and “Don’t” is the feedback from other users). A website of the brand or of the mall (or a facebook application) can manage and collect all the photos and all the positive or negative feedbacks.Thursday, June 23, 2011
  53. 53. GOTCHA FIND AND TRY TOPIC: Badges, coupons and Co. DESCRIPTION: 1. see something you like 2. take a picture of it with your mobile phone 3. upload the picture to the community. 4. social recognition of the product by the crowd or by automatic brand recognition (screening website or brochures) 5. once you identify the product, if was a user that recognised it, has a reward/coupon to spend, but if the product was recognised by the system you can book the changing room, specific size and colour.Thursday, June 23, 2011
  54. 54. SHOPPING PROXIMITY A BIG VALUE FOR SHOPPING TOPIC: elastic network & false friends / in-out stores DESCRIPTION: You receive advise and suggestion from experts, close to you friends or branded shops. If you are looking for a green stiletto in Florence, you can ask to the community (using the mobile application) where you can buy it around you.Thursday, June 23, 2011
  55. 55. FIND YOUR SALE PATH ON SALE I’LL TELL YOU WHERE TO GO TOPIC: elastic network & false friends DESCRIPTION: A localization platform for on sale fashion products based on croudsourced data. The platform enables people to discover ‘shopping carts’ created by others and to make your own ‘shopping maps’.Thursday, June 23, 2011
  56. 56. DIGITAL WALLET FOR FIDELITY CARDS TOPIC: badges, coupons & co. DESCRIPTION: a mobile application which manages different fidelity cards (cross brands - single sign-on) and gives the possibility to gain points and rewards for next purchases.Thursday, June 23, 2011
  57. 57. I ‘LIKE’ DISCOUNTS ON SALE I’LL TELL YOU WHERE TO GO TOPIC: elastic network & false friends / in -out stores DESCRIPTION: stores enable clients to ‘like’ an item during sale periods. More ‘likes’ the product receives, bigger will be the discount on it.Thursday, June 23, 2011
  58. 58. SOCIAL SELLERS AFFILIATES HOW TO INCREASE BRAND’S SELLER CHAIN TOPIC: out of DESCRIPTION: creating a seller chain based on influencers recruiting through a social shopping kit (promo codes, discounts, exclusive services).Thursday, June 23, 2011
  59. 59. SUPERMODEL.ME THE REAL FASHION TRENDS AND MODELS ARE ON THE STREETS TOPIC: out of DESCRIPTION: Participants engage ina a real life product aggregation by being invited to a fashion Flash Mob where a preview collection is worn and photographed, with the aim to find a new model.Thursday, June 23, 2011
  60. 60. UNTITLED FIND OPPORTUNITIES AND SHARE TOPIC: elastic network & REAL friends / badges, coupons and co. DESCRIPTION: people in your network can ‘sign in’ in the deal. The system generates a deal ID and when there are enough people, the merchant/seller applies a discount.Thursday, June 23, 2011
  61. 61. “ WHY JOIN THE NAVY IF YOU CAN BE A PIRATE? Steve Jobs ” Silvio Cioni scioni@h-art.it Luca Quattrin lquattrin@h-art.it H-art Via Sile, 41 31056 - Ca’ Tron (Treviso) Italy © H-art 2011 | All Rights Reserved H-art is a GroupM CompanyThursday, June 23, 2011

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