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Design for corporate transformation

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This presentation showcase at the social business forum 2016 will delve into the emerging role of design as a game changer for big corporations in the challenge of business transformation and competition with the startups world.

Through a few design principles, I will show how new design discipline such as service and strategic design can help even big corporations evolve their organization, empower the human experience and embrace the nimbleness and fast paced innovation practices typical of the startup ecosystem.

Published in: Business

Design for corporate transformation

  1. 1. Design for corporate transformation
  2. 2. Disruptors are setting a new level of expectation
  3. 3. the vast majority of the market is not made by early adopters
  4. 4. Market segments LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
  5. 5. Players on the market LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
  6. 6. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Value per customer
  7. 7. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Disrupt existing markets Build exponential organizations Try to transform their business Try to survive
  8. 8. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Build exponential organizations Try to transform their business Try to survive Disrupt existing markets
  9. 9. The business transformation
  10. 10. implement leaders models reshape the internal service & org. model use technology to empower workforce the transformation challenge convert into exponential
  11. 11. Future market Human expectations Technological opportunities Business transformation Past Now Soon Tomorrow Future ARTIFICIAL INTELLIGENCE WEB MOBILE SMAC ROBOTICS
  12. 12. Future market Human expectations Technological opportunities Business transformation Opportunity space ARTIFICIAL INTELLIGENCE WEB MOBILE SMAC ROBOTICS
  13. 13. HOW TO MOVE IN THIS SPACE we need to design for this opportunity space
  14. 14. HUMAN EXPERIENCE PRODUCTS & SERVICES PLATFORMS PROCESSES & ORGANIZATION TOOLS HUMAN EXPERIENCE TRASFORMING from human to human by technology
  15. 15. service / strategic design product / system design design / experience research business design Transformational Thinking
  16. 16. 3 principles to approach the transformation challenge
  17. 17. 1. OBSESSION Enhance the human experience making technology a partner
  18. 18. 2. NO LIMITS (NO COMFORT ZONE) Co-design new service models across all silos and channels
  19. 19. 3. EXPERIMENTATION Prototype, pivot, and scale new phygital technologies in an iterative and unprecedented way
  20. 20. A VISION ON THE FUTURE VALUE build a future where people live experiences over their expectations
  21. 21. Thank you @lucamascaro www.sketchin.ch

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