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Wie man aus einer Gesellschaft kontrollierbare Daten macht

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Vortrag bei der Privacyweek 2017
https://fahrplan.privacyweek.at/events/106.html
Rohaufzeichnung: https://streaming.media.ccc.de/pw17/relive/106

Menschen sind komplex. Als Gesellschaft lassen sie sich schlecht verstehen und steuern. Deshalb reduzieren wir sie auf Datenpunkte. Daraus kann man Diagramme machen, sie zu Gruppen zusammenfassen und so tun als würde man ihre Bedürfnisse kennen und befriedigen.

Das Web ist Teil der Öffentlichkeit. Es wird diskutiert und gehandelt. Auch Demonstrationen finden statt und können unterschiedliche Formen haben. Etwa ein Shitstorm auf Twitter. Oder besser gesagt, eine Aufmerksamkeitswelle. Ist man Ziel davon, wirkt es beängstigend. Eine Masse an Nachrichten prasselt auf einen ein.

Ich habe zahlreicher solcher Aufmerksamkeitswellen visualisiert und in handliche Grafiken gepackt. Man kann rauszoomen und unterschiedliche Gruppen identifizieren. Plötzlich ist das das nicht mehr diese Masse an Nachrichten, sondern nur noch Punkte in unterschiedlichen Größen, die mit Pfeilen verbunden sind. Man bekommt das Gefühl von Kontrolle zurück.

Ich möchte mit euch darüber nachdenken, welche Auswirkungen eine solche Reduktion von Menschen auf Politik und Gesellschaft hat. Schließlich ist es kein neues Phänomen. Umfragen, Wahlen und Statistik allgemein funktioniert nach diesem Prinzip.

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Wie man aus einer Gesellschaft kontrollierbare Daten macht

  1. 1. Gesellschaft kontrollierbarer Daten Privacyweek 2017 | Luca Hammer
  2. 2. Können Enten zählen?
  3. 3. CC BY-SA Paula M Wolter https://commons.wikimedia.org/wiki/File:Duck_%26_Ducklings_Morning_Walk.jpg
  4. 4. Ungenaue Geschichte Stammesgesellschaft Kleine Gruppen, die eng zusammenhalten müssen. Sklavenhaltergesellschaft Andere werden gezwungen Werte zu generieren. Feudale Gesellschaft Leibeigene, Stände, Gilden, Zünfte. Demokratische / Kapitalistische Gesellschaft Weitere Arbeitsteilung. “Gleichheit der Menschen”.
  5. 5. Gesellschaft, die von Zahlen besessen ist.
  6. 6. Staat Unternehmen Personen Bürger_innen quantifizieren Kundinn_en quantifizieren Mitmenschen quantifizieren Gutes Zusammenleben Bedürfnisbefriedigung Positive Beziehung Machterhalt Profitoptimierung Selbstoptimierung
  7. 7. Zahlen skalieren. Menschen nicht.
  8. 8. Menschen in Zahlen umwandeln
  9. 9. ● Volkszählung ● Wahlen ● Umfragen ● Zählungen
  10. 10. ● Umfragen ● Marktbeobachtungen ● Interne Aufzeichnungen ● Tracking ● Zukauf von Daten
  11. 11. Was geht verloren, wenn wir quantifizieren?
  12. 12. Was geht verloren, wenn wir zählen?
  13. 13. EXPERIMENT
  14. 14. Mächtige Zahlen
  15. 15. Wissen Sie was normal ist?
  16. 16. CC BY M. W. Toews https://commons.wikimedia.org/wiki/File:Standard_deviation_diagram.svg
  17. 17. Big Data “Korrelation reicht”
  18. 18. https://twitter.com/luca/status/855767303828459520
  19. 19. “It is reasonable for individuals to use tactics like obfuscation to resist attempts to be read, known, and manipulated as data objects.” - Molly Sauter
  20. 20. Ich veröffentliche nichts politisches auf Facebook. -> Deine Likes etc. ermöglichen dennoch eine Zuordnung.
  21. 21. Was geht verloren, wenn wir zählen?
  22. 22. Zählen hat positive und negative Auswirkungen.
  23. 23. Zahlen wahrnehmen. Nicht vergessen, was gezählt wird.
  24. 24. Massenüberwachung bedeutet immer Quantifizierung.
  25. 25. Follow @zeynep @OddLetters
  26. 26. Fragen

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